Marketing Executive - PR and KOL Marketing

KKday is accelerating the world’s transition to a brand new travel experience. As the largest travel-experience platform in Asia, KKday is committed to integrating and developing a one-stop platform to meet all travellers’ needs.

KKday has curated more than 300,000 unique experiences and activities in over 92 countries and 550 cities around the world. KKday has also stepped into the field of SaaS service (Rezio) and new OMO system (KKday Marketplace) to build up the business ecosystem. 

As a Executive in the PR & KOL Marketing department at KKday Hong Kong, your primary responsibility will be to secure projects and establish strong relationships with external parties, with a specific focus on Outbound PR. Leveraging media channels, blogs, Youtube and Key Opinion Leader (KOL) network, you will drive revenue through effective communication and promotion. Candidates with a background in the travel industry and agencies are preferred due to the close collaboration with travel clients. 

Key Responsibilities:

Project Acquisition and External Liaison

• Proactively identify and secure PR projects to enhance the company’s visibility. 
• Establish and maintain relationships with external parties, including media outlets and influencers.
• Collaborate with various stakeholders to ensure alignment with company objectives. 
• Plan and organize marketing and PR activities, including media tours, press events, and promotions

Outbound PR strategy

• Develop and implement outbound PR strategies to promote KKday’s offerings. 
• Utilize media channels, blogs, Youtube, and KOL networks to maximize brand exposure. 
• Create engaging content that aligns with the company’s messaging and resonates with the target audience.

Revenue Generation

• Drive revenue through effective PR campaigns and media partnerships.
• Collaborate with Sales and Marketing teams to ensure PR efforts contribute to overall business goals.
• Monitor and report on the ROI of PR initiatives.

Close Collaboration with Travel and Lifestyle Clients

• Leverage industry knowledge and contacts to foster close collaboration with travel clients.
• Understand the unique needs of travel clients and tailor PR strategies accordingly. 

Media Relations

• Cultivate and maintain relationships with journalists, bloggers, and other media professionals. 
• Act as a spokesperson for the company, handling media inquiries and interviews. 
• Prepare press materials including write-up, edit press release, and interview scripts in consistency, good quality, and proper tone
• Assist in any ad hoc duties and new project forms as required

Job Requirements:

• Degree holder in Communications / PR / Journalism / Marketing or related disciplines
• 2 years working experience in PR / media relations field; travel, lifestyle, and e-commerce industry preferred
• Proven track record of successfully executing PR campaigns and securing media coverage 
• Self-motivated and result-oriented, with good communication skills, cheerful, outgoing, and talkative
• Proficiency in English and Chinese (both Cantonese and Mandarin)
• Have a passion for travel
• Less experience will be considered as a PR Executive
• Immediate availability or within short notice is preferred