PPC Specialist

XS is a licensed fast-growing Multi-Asset CFD Broker, looking to hire a dynamic and experienced PPC Specialist to join our in-house Marketing team and take hands-on ownership of paid search acquisition across multiple markets.

The role will primarily focus on Google Ads and Microsoft Advertising, covering both brand and non-brand campaigns. The successful candidate will be responsible for driving qualified client acquisition, optimizing campaign performance, and ensuring paid media investment contributes to commercially valuable outcomes throughout the CFD customer journey.

XS has received numerous awards such as the “BEST MULTI-ASSET BROKER – APAC” from the Traders Fair Awards in 2025, the “BEST LEADERSHIP TEAM” from the Egypt Summit Smart Vision in Egypt 2025, and the “BEST AFFILIATE PROGRAM” from the Dubai Affiliate Summit Smart Vision in Dubai 2025.

At XS, we're dedicated to maintaining a positive, supportive, and friendly work environment as we build a solid team of high-level professionals. Join us in shaping the future of XS and unlock your potential in an environment that values diversity, growth, and excellence.

Responsibilities:

• Manage the day-to-day execution and optimization of Google Ads and Microsoft Advertising campaigns across multiple markets, languages, and regulatory jurisdictions.
• Build, launch, and optimize Search, Performance Max, and other relevant paid acquisition campaigns.
• Conduct keyword research and manage campaign structures, match types, negative keywords, search terms, audiences, targeting, bidding strategies, budgets, and scheduling.
• Manage brand and non-brand paid search strategies, monitor competitor activity and brand visibility, and coordinate with relevant teams on brand protection matters.
• Monitor and optimize key PPC metrics, including CPC, CTR, conversion rates, CPA, impression share, and acquisition volume.
• Optimize campaigns across the full CFD acquisition funnel, from registration and KYC through First-Time Deposit (FTD), funded client, and trading activity.
• Analyze acquisition quality by campaign, keyword, market, audience, device, and landing page, and allocate budgets toward campaigns generating sustainable commercial value.
• Work with Analytics, CRM, and Development teams to ensure accurate conversion tracking, attribution, campaign measurement, UTM structures, and downstream conversion tracking.
• Develop and execute a structured testing approach across ad copy, landing pages, keywords, audiences, bidding strategies, and campaign structures.
• Collaborate with Creative, Content, CRO/Product, and other relevant teams to improve advertising performance and landing-page conversion.
• Monitor competitor paid-search activity, auction insights, CPC trends, positioning, and emerging keyword opportunities.
• Work closely with Compliance to ensure campaigns, advertisements, landing pages, risk warnings, and promotional messaging comply with applicable requirements across approved jurisdictions.
• Prepare regular performance reports, identify performance drivers and inefficient spend, and recommend clear optimization actions.

Key Performance Indicators:

Performance will be evaluated based on a combination of acquisition efficiency, client quality, and commercial performance, including:

• Cost per Registration / Approved Account
• Cost per First-Time Depositor (FTD)
• Cost per Funded Client / Client Acquisition Cost (CAC)
• Funnel conversion rates
• Acquisition volume and conversion rate
• Revenue, LTV, and ROAS where applicable
• Brand and non-brand impression share
• Budget pacing and overall campaign efficiency

The primary objective is to generate qualified, funded, and commercially valuable clients, rather than optimizing solely for low-cost leads or registrations.

Requirements:

• 3+ years of hands-on PPC / Paid Search experience.
• Strong practical experience managing Google Ads, including Search campaigns and automated bidding strategies.
• Experience managing meaningful advertising budgets and being accountable for acquisition targets.
• Strong understanding of keyword strategy, audience targeting, bidding, campaign optimization, and conversion tracking.
• Experience with GA4 and Google Tag Manager.
• Strong understanding of attribution and the wider digital acquisition funnel.
• Experience working with CRM or internal customer data to evaluate campaign performance.
• Strong Excel / Google Sheets skills and ability to analyze large datasets.
• Excellent analytical and numerical skills with strong attention to detail.

Preferred Experience:

• Previous experience within CFD, forex, online trading, fintech, or financial services.
• Experience managing paid media campaigns in regulated markets and across multiple jurisdictions or languages.
• Understanding of the CFD customer lifecycle, including registration, KYC, FTD, funding, and trading activity.
• Experience optimizing campaigns using downstream/offline conversion events such as FTDs and funded accounts.
• Familiarity with financial-services advertising restrictions and compliance requirements.
• Experience with Looker Studio, Power BI, or similar BI platforms.
• Familiarity with SQL or large-scale marketing datasets would be considered an advantage.

Our Offer:

• Work within a global and fast-growing organization
• Friendly, supportive, positive, and professional team of experts
• Multicultural and diverse environment 
• One of the best global medical insurance companies, from day one (family members included)
• Dental and optical Insurance
• 24/7 Mental health assistance
• Allowances for special celebrations
• Competition allowances
• Annual leave: 21 days
• Corporate events

Follow us on Social Media:

• LinkedIn: https://www.linkedin.com/company/xscomglobal
• Facebook: https://www.facebook.com/xscomglobal
• Instagram: https://instagram.com/xscomglobal

If you have a passion for PPC, and are eager to contribute to a dynamic team, don't hesitate to apply today! We're excited to review your application.

XS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Note: We wish to thank all applicants for their interest, however, due to the high number of applications, only shortlisted candidates will be contacted.