umusic
Marketing Manager
Johannesburg, Gauteng, South Africa (city only)
First seen by offpeak October 22, 2026
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The marketing manager's primary responsibility is to devise comprehensive marketing strategies aimed at promoting our music across diverse platforms, including radio, TV, out-of-home, and social media.
Additionally, they will collaborate with the department on crafting compelling images and advertisements while developing effective marketing plans. This role requires a keen understanding of the music industry landscape and a creative approach to engaging audiences effectively.They must excel in executing and implementing plans, bringing strategies to life with accuracy and promptness. Creativity and innovation are key to devising campaigns that resonate with audiences and drive album, EP, or single sales.
The liaison between clients and the record label, the artists, plays a crucial role in developing and implementing creative ad campaigns to drive album, EP, or single sales and engagement. This involves considering various factors, such as the artist's personality, past campaign branding, and identifying untapped audience segments.
Moreover, the marketing manager must collaborate closely with internal teams, monitor campaign performance, and stay abreast of industry trends to ensure the success of marketing initiatives. They must demonstrate creativity and innovation in their approach, constantly seeking new ideas and strategies to elevate the impact of marketing campaigns.
Responsibilities
Manage all aspects of artists’ campaign development from conception to completion, implementing comprehensive, creative marketing initiatives for each project focused on audience engagement, growth, and product.
Collaborate with team members of the label on high-level projects, providing day-to-day marketing support.
Formulate and maintain project budgets, allocating resources accordingly in collaboration with core team members, departments, finance, and management.
Develop ideas to maximise exposure for artists through performances, special appearances, promotions, grassroots marketing, and content development and strategy.
Work directly with artists and their teams to develop overall creative and visual branding for all aspects of the campaign. Attend weekly staff meetings to present projects and touch base with all departments.
Maintain productive partnerships with artist teams, serving as the main point of contact for the label.
Stay up-to-date on marketing, digital, social, short-form, and pop culture trends.
Manage music releases, set campaign timelines, and oversee release logistics, ensuring timely delivery of project needs.
Initiate well-thought-out plans for music releases, collaborating with all departments.
Efficiently communicate results by creating weekly marketing reports and updating teams on release information.
Analyse trends across social media channels and platforms to identify growth opportunities.
Participate in creative planning to generate big marketing ideas and ensure continuous content flow.
Work closely with artists, management, the brand team, and the digital team for campaign updates and goal communication.
Partner with artists, managers, and departments to maintain and evolve artist brands.
Collaborate with A&R and creative teams to gather the necessary assets to meet delivery deadlines.
Work closely with digital and commerce teams to implement digital plans, social media rollouts, and DSP campaigns.
Manage the creation and distribution of marketing tools for effective promotion.
Person specification
Passionate about local urban music, demonstrating a deep appreciation for its cultural significance and potential impact;
Exceptionally organised with a keen eye for detail, adept at project management to ensure seamless execution of tasks and projects;
Proficient in MS Packages (Word, Excel, PowerPoint, Outlook) and IT related systems, with proven experience in data analysis to inform strategic decision-making processes;
Possesses a comprehensive understanding of music distribution strategies and platforms; Strong teamwork, time management, and organisational skills are needed to effectively collaborate with colleagues and meet deadlines;
Motivated, innovative, and detail-oriented, with a proactive approach to problem-solving and goal achievement;
Excellent communication skills, both written and verbal, to convey marketing strategies and results effectively;
Flexible, dynamic, and diplomatic, capable of adapting to evolving business needs and navigating diverse stakeholder relationships;
A creative thinker with the ability to strategically apply ideas within budget and timelines;
Proficient in major social media and music platforms, including Instagram, Facebook, Twitter, YouTube, Apple Music, etc;
Experienced in developing, creating, and implementing marketing plans, from conception to execution;
Strong analytical skills, enabling informed decision-making in a fast-paced environment;
Demonstrated planning, negotiation, and problem-solving abilities;
Exceptional multitasking and time management skills, ensuring efficient workflow and task prioritization;
Proficient in budget management and maximising resources effectively;
Agility in organisational adaptability; able to pivot strategies as needed;
Effective high-level communication skills, fostering collaboration across teams;
Experience working collaboratively with diverse teams to achieve shared objectives
Have a valid Driver’s License and Own Vehicle. Education
3 - 5 years of music industry experience in Marketing.
A relevant bachelor’s degree.
Diversity and inclusion Universal Music is an equal opportunities employer and committed to the principle of diversity. Disclaimer The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.