Social Content Creator

Job Title: Social Content Creator

Location: Tottenham Court Road, London (Hybrid working - 3 days per week)

Type: Full-time, Permanent

A little about us….

Bray Leino is a full-service brand growth Agency established in North Devon in 1973, with further offices in Bristol, London and beyond, servicing national and global B2B and B2C Clients. www.brayleino.co.uk

About the role....

We’re looking for a social-first Content Creator who can take ideas from concept to camera to cut-down, fast. You’ll spot and reinterpret trends, present on-camera, produce street-style vox pops, and create content that drives community engagement and growth across key social platforms. This is a hands-on role for someone who’s comfortable being both the creative brain and the person behind and in front of the lens.

What You'll Be Doing....

Creative & Concepts:

• Generate platform-native content ideas for TikTok, Instagram (Reels/Stories), YouTube Shorts and emerging formats.

• Turn insights, trends and cultural moments into brand-safe, audience-relevant content.

• Develop repeatable content series (e.g. street interviews, challenges, formats) that build consistency and growth.

• Write quick, platform-native micro-scripts for skits (hooks, beats, payoff, CTA) and adapt them on the fly based on what’s landing in the moment.

• Collaborate with strategists and client teams to align content with comms objectives. Collaborate with creatives to bring bigger campaign ideas to life through social-first content and creator-led execution.

Production (Filming & On-camera):

• Film social content on mobile and/or lightweight kit, ensuring strong framing, lighting, audio, and pace.

• Confidently perform on camera in public settings (street, events, locations), staying natural and engaging even with distractions.

• Create and perform comedy-led social content (skits, characters, scripted punchlines, comedic reactions), balancing humour with brand guidelines.

• Create unscripted, in-the-moment content — improvise on camera, capture authentic reactions, and turn spontaneous moments (especially in public) into platform-native edits that still feel on-brand.

• Run on-the-street vox pops end-to-end: approach the public, ask strong questions, manage permissions and keep interactions respectful and safe.

• Capture “in the moment” content at shoots, brand activation, launches, live events and behind-the-scenes

Editing & Post-production:

• Edit primarily in CapCut (mobile and/or desktop) producing fast, high-quality social cuts.

• Add subtitles, motion, transitions, sound design and platform-appropriate pacing.

• Create multiple variants (hook changes, different captions, aspect ratios, cut-downs) for testing and optimisation.

• Apply basic brand guidelines while keeping content feeling native and not overproduced.

Community & Growth:

• Support content publishing with community-first engagement: prompts, comment hooks and reply strategies.

• Drive engagement by creating content designed to spark conversation and shares.

• Feedback learnings from performance into future concepts (what’s working, why, what to try next).

Trend & Culture:

• Track emerging trends, audio, formats, creator styles and platform updates.

• Quickly prototype trend-led content that fits brand tone, messaging and risk profile.

• Maintain a trend bank and pitch weekly “what we should make next” recommendations.

About the Person….

• You’re a self-starter who’s terminally online, you’re a culture expert, an idea generator, and a creative partner to the wider agency.

• You have a confident creative POV, but you’re not precious. You can iterate quickly and you love getting better.

• You don’t just know the trends, you understand why they work.

• You’ve made content that performs, either for brands or your own channels. You know what makes a hook land and what makes people hit share.

• You’re strategic as well as creative: you can zoom out and see the big picture, then zoom in and get the details right.

• You’re collaborative, you love bouncing ideas around and want to build things together.

• You’re an organised self-starter who can plan shoots, capture assets, and deliver edits on time.

• You’re collaborative, you can take feedback, iterate quickly, and keep the energy up.

• You’re curious, plugged in and always learning.

Qualification & skills requirements....

• Proven ability to concept, film, and edit social content end-to-end.

• Strong working knowledge of CapCut editing (captions, effects, pacing, templates, sound).

• Highly comfortable acting on camera in public including approaching the public for vox pops, filming confidently in busy environments and performing comedy skits and scripted bits while maintaining brand tone and safety.

• Confident in creating unscripted in-the-moment content - able to improvise on camera, capture authentic reactions and turn spontaneous moments into on-brand, platform-native edits.

• Able to shoot clean mobile video with solid audio awareness and basic lighting instincts.

• Deep understanding of TikTok/IG Reels native style and what drives engagement.

• Able to work at pace, reacting quickly to trends and briefs.

• Strong communication skills and professionalism when filming in public.

• Experience running street interview formats and shaping questions that get great answers.

• Comprehensive understanding of social analytics.

• Deep understanding of creator/influencer culture and platform storytelling styles. Portfolio showcasing social-first video work (links required).

And in return….

• Generous holiday allowance

• Company pension scheme

• Medical Cash Plan – including employee assist programme, contributions to dental, optical, physio etc.

• Employee Discount Scheme – an online platform for all staff offering a variety of discounts at various shopping outlets, gyms etc

• Outstanding training and progression, including access to The Mission Group Learning Management System

• Employee referral scheme

• Regular staff social events

• Company Christmas closure

• Cycle To Work scheme

• Mission Share Scheme

Here at Bray Leino, we’re celebrators of difference, our culture’s open, diverse and inclusive. Whether you’re coming for an interview or have been with us for years, what matters is your talent and character; the rest is what makes you, you.

We’re committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

We are proud to be a Disability Confident Committed (Level 1) Employer. As a Disability Confident Committed Employer we have committed to; ensure our recruitment process is inclusive and accessible, communicating and promoting vacancies, offering an interview to those with disabilities who meet the minimum criteria for the job and anticipating and providing reasonable adjustments as required.

We are also a part of….

MISSION Group is a collective of specialist agencies delivering marketing, communications and digital services for Clients across the UK and internationally. The Group combines deep sector expertise with connected capabilities across brand, digital, customer engagement, sponsorship, media, social, technology and communications.

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