VP New Sales

At PriceShape, we are looking for a VP New Sales to take ownership of New ARR across Europe and globally. You will be responsible for defining the sales strategy, building and leading a high-performing sales organisation, and creating a scalable operating model that delivers predictable growth.

This is a senior commercial leadership role combining revenue ownership, strategic leadership, organisational design, and commercial execution. You will lead our Head of Sales and Head of Outreach and, through your leadership team, be responsible for building scalable teams that consistently generate qualified pipeline, convert opportunities into customers, and establish PriceShape’s position as the market leader.

You will report to the CRO and work closely with Revenue Operations, Marketing, Product, Customer Success, and the executive leadership team.

The role can be based in either our headquarters in Aarhus, Denmark, or our office in Stockholm, Sweden. As the Sales organisation is spread across both locations, the role requires a fair amount of presence and travel between the two offices to ensure close collaboration with the team and strong alignment across markets.

What You’ll Do

Revenue Ownership & Growth Strategy

• Own and deliver the company's New ARR targets

• Translate company growth objectives into regional strategies, sales targets, and organisational plans

• Ensure predictable pipeline generation, conversion, and forecasting

• Drive commercial initiatives that unlock new revenue opportunities

• Monitor business performance through leading indicators, including pipeline coverage, win rates, deal velocity, and forecast accuracy

Sales Leadership & Organisational Scaling

• Lead, Coach and develop the Head of Sales and Head of Outreach to drive strong performance, develop their teams, and deliver against the overall sales strategy

• Build a high-performance culture focused on accountability, execution, and continuous improvement

• Design and scale the sales organisation to support ambitious growth across European markets

• Ensure consistent leadership practices, performance management, and coaching across teams

• Raise the leadership bar through succession planning, talent development, and organisational capability building

Outreach & Pipeline Generation

• Own the outbound pipeline generation strategy across Europe

• Ensure the outreach organisation consistently delivers high activity levels and qualified meetings with the right Ideal Customer Profiles (ICPs)

• Define activity standards, productivity targets, and quality expectations

• Drive continuous optimisation of outbound messaging, targeting, sequencing, and conversion rates in partnership with Marketing and Revenue Operations

• Ensure seamless collaboration between Outreach and Sales to maximise meeting conversion and pipeline creation

Go-to-Market Execution

• Define and continuously improve a scalable and repeatable sales operating model

• Drive consistent execution of qualification, pipeline management, forecasting, and CRM discipline

• Partner closely with Revenue Operations to optimise processes, reporting, and sales productivity

• Collaborate with Marketing and Product to improve positioning, messaging, and commercial execution

• Ensure effective collaboration and handoff between Sales and Customer Success to maximise long-term customer value

Customer Quality & Market Leadership

• Ensure teams consistently acquire high-quality customers that fit our Ideal Customer Profile (ICP)

• Maintain strong qualification standards across all regions and sales teams

• Partner with Product and Marketing to evolve ICPs, market segmentation, and commercial strategy

• Balance growth with customer quality to drive long-term retention and sustainable revenue

Hiring & Leadership Development

• Own the hiring and development of Heads of Sales and other senior commercial leaders

• Build the organisational structure needed to support continued European expansion

• Make decisive performance management decisions where necessary

• Ensure scalable onboarding, leadership development, and career progression across the sales organisation in partnership with Revenue Operations and P&C

What Success Looks Like

You will be accountable for the commercial performance and organisational development of the New Sales function. Key measures of success include:

• New ARR achieved vs. target

• Pipeline generated

• Pipeline coverage and forecast accuracy

• Qualified meetings booked

• Outbound activity levels

• Win rate

• Average deal size and sales cycle length

• Customer quality and retention of new customers

• Time-to-productivity for new hires

• Sales productivity across regions

• Leadership bench strength and employee retention

Who You Are

You are an experienced B2B SaaS sales leader who has successfully scaled sales organisations across multiple markets. You combine strong commercial judgement with a structured and analytical approach, and you are comfortable operating at both strategic and operational levels.

You have experience leading leaders, building organisational capability, and creating the structures and operating rhythms needed to deliver predictable growth.

Skills and Experience

• 10–15+ years of experience in B2B SaaS sales, including leadership of leaders

• A proven track record of scaling high-performing sales organisations across multiple markets

• Experience leading Heads of Sales or equivalent senior sales leaders

• Strong experience driving predictable New ARR growth in a fast-scaling SaaS environment

• Experience selling to both SMB and Enterprise customers

• Experience within e-commerce and brands

• Demonstrated success building scalable sales processes, forecasting, and operating rhythms

• Strong commercial judgement with a deep understanding of ICP, segmentation, and revenue strategy

• Excellent analytical and strategic thinking skills

• Experience building and scaling sales teams across Europe

• Comfortable operating in high-growth, fast-paced environments with significant organisational change

What We Offer

• A senior leadership role with significant ownership of PriceShape’s New Sales organisation and growth

• The opportunity to shape and scale our commercial organisation across European markets

• Close collaboration with the executive leadership team and key functions across the business

• A culture built on trust, ownership, and high performance

• Opportunities for continued professional and leadership development

• Modern offices in Aarhus and Stockholm

About PriceShape

PriceShape is an international SaaS company headquartered in Aarhus, Denmark. Our platform helps retailers and brands increase revenue and profitability through dynamic pricing and competitor tracking.

We are more than 100 colleagues from 25+ nationalities and growing across markets. Today, we serve customers in 25+ countries and aim to become the global category leader.

We value work-life balance, trust, and both personal and professional growth. We offer flexible hours, social events, pension and health insurance, great facilities, and an in-house canteen.

How to Apply

If you are interested in taking ownership of New ARR and building the sales organisation behind PriceShape’s continued growth, we would like to hear from you.

Please send us your CV and application as soon as possible. We review applications on an ongoing basis.