Social Media Volunteer - NSW

Australian Red Cross is seeking enthusiastic and digitally-savvy volunteers to help elevate our social media presence. This is a unique opportunity to contribute to a meaningful cause by supporting our online engagement, refreshing our content, and promoting the vital humanitarian work we do. If you're passionate about social media and making a difference, we'd love to hear from you. 

• Ongoing role or short-term availability
• Flexible days but at least 1 day in the Sydney office
• Internet connection/computer/phone
• Please list your times and days of availability on the application form

 Why Choose to volunteer with Red Cross?

• You can help improve lives and create a positive impact in your community
• It’s an opportunity to enhance your skills & knowledge & gain new experiences
• You’ll be helping Australian Red Cross to support vulnerable people across Australia

The program 

The Australian Red Cross Marketing and Communications (MarComms) team is responsible for building awareness, trust, and engagement with the organisation’s mission and activities. Key functions include:

• Brand management – Ensuring consistent and impactful representation of the Australian Red Cross brand.
• Campaign development – Creating and delivering public campaigns to support fundraising, emergency appeals, and humanitarian initiatives.
• Media and public relations – Managing media engagement, press releases, and public messaging.
• Digital and social media – Overseeing online presence across websites and social platforms to connect with diverse audiences.
• Internal communications – Keeping staff and volunteers informed and aligned with organizational goals.
• Content creation – Producing compelling stories, visuals, and multimedia that highlight Australian Red Cros impact and drive support.

Description / duties:

• Support with the Senior Social Media Specialist with:
  • Roll out of the social media strategy
  • Develop and curate engaging content aligned with the brand voice
  • Stay update with platform changes, trends and industry activity
  • Work closely with the Marketing & Communications team to ensure social media requests are fulfilled
  • Utilising analytics to track performance metrics

The opportunity

This is a great opportunity to build your skills in digital communications, be part of a supportive team, and help make a real difference across Australia and beyond.

The Senior Social Media Specialist will ensure you have training, ongoing support and access to other opportunities within the world’s largest humanitarian network.   

What we’re looking for: 

• A passion for social media, whether through personal use or professional experience 
• Experience managing social accounts, creating campaigns, or growing an audience 
• Creativity and a willingness to experiment with new ideas and formats 
• Ability to share examples of your work or social media projects you’ve been part of 
• Enthusiasm for storytelling and connecting with communities online 
• An interest in the not-for-profit sector  

The impact 

As a Social Media Volunteer, your work will help amplify the voices of communities in need, inspire action, and support the life-changing impact of Australian Red Cross programs across Australia and globally. 

Application requirements

• For this role you will be required to undertake a National Police Check, which will be organised through Red Cross. 
• You will need to provide a recent copy of your CV and provide details for at least one professional reference.
• Please upload a cover letter with a written response to these three questions:
  • Why are you interested in volunteering for Australian Red Cross? 
  • What excites you most about social media — trends, content creation, capturing moments, copywriting, or data and insights? 
  • What areas or programs of Australian Red Cross interest you the most?  

Further information 

Apply now to join our Social Media Volunteer Network and help us amplify the humanitarian work of Australian Red Cross. You’ll gain hands-on experience, learn from a supportive team, and play a vital role in shaping our digital presence. 

To find out more about this opportunity please contact Michaela Del Casale via email mdelcasale@redcross.org.au

Thank you for considering volunteering at Australian Red Cross. We also have great career opportunities, please visit our website at www.redcross.org.au/careers