New Business Senior Manager - London - Deals

Ideas | People | Trust 

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.  

We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.  

We’ll broaden your horizons  

Our Sales and Marketing team is being reshaped to directly support BDO’s growth ambitions. We’re building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You’ll join a team big enough to offer diverse roles and opportunities, big priorities and commercial challenges, yet personal enough to ensure you’re supported and empowered from day one. 

Here, we think beyond activity. You’ll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and add value in your role

From strategic storytelling to capability building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing and doing it well.   

We’ll help you succeed  

Leading organisations trust us because of the quality of our advice.  That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships. 

You’ll be someone who is both comfortable working pro-actively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO’s partners to help businesses effectively. You’ll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with.  

The Sales and Marketing team are looking to recruit a Senior New Business Manager in London, for the Deals team.

Role purpose

Deals is one of BDO’s four streams and a key driver of firmwide growth, with around 653 employees, including 85 partners, operating across all regions and serving clients across the UK and beyond.

The Deals stream is made up of four strategic business units:

• Business Restructuring (BR)
• Forensic Accounting & Valuations Services (FAVS)
• Mergers & Acquisitions (M&A)
• Transaction Services (TS)

Our ambition is to achieve sustainable, profitable growth through stronger synergy across the four SBUs, with a focus on better collaboration, breaking down siloes, improving go-to-market opportunities and celebrating success.

The role sits within the Deals go-to-market team and works alongside Sales and Marketing colleagues, with significant emphasis on supporting the growth of BR and FAVS.

• Business Restructuring supports businesses facing financial or operational difficulties or possible insolvency, aiming where possible to return them to health and success. It works with management teams and stakeholders to preserve value, find efficiencies and improve performance.
• Forensic Accounting and Valuation Services supports businesses with dispute resolution, fraud and financial investigations, competition and anti-trust services, corporate intelligence services and valuation services.

Both BR and FAVS develop business through relationship building, new business activity and collaboration across Deals and other BDO streams. A major focus is also placed on building and strengthening reciprocal relationships with intermediaries, networks and connectors such as professional services organisations and law firms.

The role is responsible for working with partners and fee earners to help optimise these existing client relationships, intermediary partnerships and 3rd party networks plus develop new ones in order to build a strong sustainable pipeline and establish new aligned relationships to support growth ambitions

Key responsibilities

• Execute targeting and outreach activity against agreed priority lists, ensuring quality and consistency.
• Tailor outreach and conversation approaches using buyer needs, issue-led context and propositions.
• Generate and convert conversations into qualified meetings and early-stage relationships.
• Accept and progress sales-qualified leads (SQLs) from campaigns with clear follow-up discipline (speed-to-lead, next step agreed, progression tracked).
• Deliver clean handoffs to Partners/Account teams using the agreed minimum pack, acceptance criteria and follow-through expectations.
• Coach New Business Managers/juniors on outreach excellence, qualification discipline, handoff quality and CRM discipline.
• Contribute to team learning sessions and onboarding.

You will be someone with

• Strong experience in new business development, lead generation or outbound sales in a complex B2B environment (professional services beneficial).
• Confident engaging stakeholders and generating meetings through credible, issue-led outreach.
• Strong qualification discipline and ability to balance volume with quality.
• Strong collaboration across Sales, Marketing and GTM, and comfort operating within a shared sales methodology.
• Strong performance mindset and CRM discipline, including attribution awareness.
• Coaching experience or strong capability to develop others.
• Microsoft Dynamics (CRM) experience (activity logging, attribution/source discipline, and progression reporting.)
• Target lists and performance dashboards/insight packs [TBC].
• Supporting tooling and automation used in new business delivery and enablement [TBC].

At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development. 

We’re in it together 

Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture.  From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs. 

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another.  At BDO, you’ll always have access to the people and resources you need to do your best work. 

We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we’ve invested in state-of-the-art collaboration spaces in our offices.  BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences.  With a range of multidisciplinary events and dedicated resources, you’ll never stop learning at BDO. 

We’re looking forward to the future  

At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy.  Our success is powered by our people, which is why we’re always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions 

We’ve got a clear purpose, and we’re confident in our future, because we’re adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.  

#LI-MM1 and #TJ-MM1