Sunshine Sachs Morgan & Lylis
Senior Account Executive, Beauty & Lifestyle
720 Cole Ave, Los Angeles, CA 90038-3606
Hybrid · Full-time
First seen by offpeak October 4, 2026
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We are looking for a strategic, high-energy Senior Account Executive to join our Lifestyle team. You’ve been in the trenches for 4–5 years and have built a reputation for navigating the beauty, wellness, and pop culture landscapes with ease. You are a media machine who understands the complexity of the 2026 landscape: where a brand’s narrative must seamlessly travel from a long-form feature in the NYT Styles section to a social-first TikTok trend, and from high-conversion affiliate commerce to the center of the influencer ecosystem. You possess an informed point of view on the cultural shifts driving the industry—from the nuance of Gen Z beauty standards to the digital-first evolution of the DTC and "creator-led" retail landscapes.
The Role:
- Narrative Lead: Transition from supporting to leading media outreach. You leverage an established network to secure high-impact features, product reviews, and must-have placements across lifestyle, beauty, and national consumer outlets.
- Integrated Strategy Execution: Support the development and own the execution of 360-degree campaigns. You know how to bridge the gap between a traditional desk-side briefing and a digital-first influencer activation.
- Creator & Content Storytelling: Have a POV on the right creator partners for both earned and paid opportunities. You understand a social-first approach to storytelling. You contribute to the creation of compelling content that lives beyond the press release, ensuring our clients’ brand voices are consistent and engaging across all platforms.
- Brand Partnerships: Proactively identify and brainstorm creative brand-to-brand collaborations and strategic partnerships that insert our clients into new cultural conversations and drive brand affinity.
- Content Command: Produce sophisticated, client-ready materials including brand messaging, creative pitches, blog content, and executive briefing notes. You are a fast, persuasive writer who supports the Oxford Comma.
- High EQ: You possess high EQ and situational awareness. You have the executive presence to hold your own in client meetings while remaining a collaborative partner to your team.
- Account Stewardship: Own the day-to-day workstreams for a roster of 4–6 clients. You are the glue of the account—ensuring deliverables are met, junior staff is on track, and senior management is briefed.
- Mentorship in Action: You are a primary mentor to junior staff. You take genuine pride in teaching them the how and why of lifestyle PR—from building the perfect media list to managing a complex budget tracker.
- Proactive Innovation: Regularly bring unprompted opportunities to the table—from key media introductions to out-of-the-box ideas that show our value as strategic partners.
- Relationship Driven: You understand that we are a people business. You lead by example in how you treat your co-workers, clients, and the media—prioritizing trust and integrity in every interaction.
Who You Are:
- The Lifestyle Hybrid: 4–5 years of PR experience with a focus on consumer brands. While beauty is your home base, you are eager to touch health, wellness, and niche industries like tech or experiential museums.
- Strategic & Decisive: You bring new ideas to the table unprompted and have the accountability to own your projects from concept to completion.
- Exceptionally Organized: You are a master of the details and can manage multiple projects simultaneously without letting a single task slip through the cracks.
- An Entrepreneurial Spirit: You don't stay in your lane. You are curious about B2B thought leadership, documentaries, and the why behind consumer behavior.
- Driven to Over-Deliver: You take pride in exceeding expectations and have an innate desire to be part of something good.
- Flexible: Ready to work select evenings/weekends and travel to bring our clients’ biggest moments to life.
Nice-to-Haves
- B2B Coup: Previous experience in B2B communications or executive thought leadership within the lifestyle space.
- The Generalist Lens: A passion for industries beyond beauty—we love to see facets of niche industries where they never existed before.
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