Chief Marketing Officer (M/F) - CDI - Paris

Company Description

Founded in 2014, Wiremind is a fast-growing SaaS company specializing in inventory, ticketing and revenue management. Combining deep industry expertise with AI, data science and a modern UX, we help our clients sell their capacity across every channel and by setting the right price.

We partner with leading rail operators, airlines and event organizers to transform their commercial performance via machine-learning-powered demand forecasting and agentic automation, decision-ready visualizations, and intuitive interfaces for end users, driving customer loyalty and engagement. Our applications have become the tool of choice for more than 80 clients across more than 20 countries worldwide, from passenger transport operators such as SNCF, Transavia, VIA Rail Canada and Eurostar to sports clubs such as PSG, Angers SCO and Élan Chalon, to manage their inventory, sell tickets across every channel, and optimize their pricing on a daily basis.

Today, Wiremind has 170 employees and has been profitable and 100% bootstrapped since day one. We are a team of experts driven by engineering excellence and product impact.

Our culture & challenges 🤝

• Passion for tech: Product and software engineering are central. We place the utmost importance on deeply understanding business challenges and solving them through product and technical excellence to ensure the quality of our solutions. Code quality is central, with a true craftsmanship culture to guarantee reliable and sustainable products.

• Excellence without ego: To deliver the highest-quality solutions possible to our clients, we rely on a great deal of humility and mutual support in our daily work. We are surrounded by talented people who help us grow. For us, making progress also means knowing how to listen, challenge ourselves, and learn from others.

• Embrace curiosity: At Wiremind, trust is expressed through a high level of autonomy that encourages everyone to innovate and take ownership of their projects. This balance between freedom to experiment and accountability ensures tangible impact and personal growth for everyone.

• Stay Agile: We rely on agility with simple methods: we test, we learn, and we adapt very quickly. This constant feedback is what allows us to move forward without getting stuck in heavy processes.

The role 💼

Wiremind has reached a stage where founder-led alignment must become a scalable, cross-functional go-to-market operating system. We are looking for a Chief Marketing Officer to orchestrate its go-to-market system across Product, Sales, Marketing, Customer teams, and executive leadership.

The CMO will hold a standing seat in company strategy, product-roadmap, sales-strategy, and executive-communications discussions.Reporting directly to our CEO, Colin, and serving as a key member of the executive leadership team, you will co-build and execute the company-wide go-to-market strategy and build a coherent system that improves market relevance, competitive win rates, revenue quality, and sustainable growth.

Your current scope:

• Passenger: a suite of solutions that helps rail, bus, and airline operators manage and optimize their commercial capacity (clients include SNCF, Trenitalia, Eurostar, Transavia, and Itabus). It covers three products:

  • PAXONE: inventory management and ticketing platform, natively integrated with CAYZN

  • CAYZN: AI-driven Revenue Management System that forecasts demand and optimizes prices and capacity in real time

  • CAYZN Tracking: real-time competitor price monitoring and fare benchmarking.

• Eventori: ticketing platform for sports clubs and event organizers, with real-time data visualization, pricing optimization modules, and post-booking features (clients include PSG, AS Monaco, and Rodez AF)

You will manage and scale a team of 11 people currently structured into two units: Revenue Marketing (7 people) and Brand Marketing (4 people). Beyond the direct team, you will also align stakeholders across Product, Sales, Customer Success, and executive leadership without owning each function.”

Detailed responsibilities

1. Market, Buyer & Narrative System

• Market & Product Positioning: Define, update and maintain Wiremind’s complex Machine Learning algorithms and dynamic pricing engines into clear, high-impact business narratives focused on our core product suites.

• Product-Led & Sales Enablement: Establish and lead a recurring GTM governance process with the CEO, Product, Sales, and Customer teams. Build robust Go-To-Market strategies for new feature releases, pitch decks, competitive intelligence, and sales enablement toolkits.

• Packaging & Pricing Alignment: Work alongside Product and Commercial leaders to structure packaging, pricing tiers, and value-based messaging ensuring they reflect buyer value, product strategy, sales evidence, willingness to pay, and - importantly - commercial & financial objectives.

2. Thought Leadership & Strategic Positioning

• Go-To-Market Strategy: Co-build and execute the global Go-To-Market strategy (12–24 months) in direct alignment with the CEO, CPO, Sales leadership, Customer Success, and Finance, translating company business goals into measurable revenue impact.

• Category Leadership: Elevate Wiremind’s international “market and category position” as a leader in Yield and Revenue Management across Passenger Transport and Sports & Events markets.

• Corporate Communications: Lead global corporate communication, PR, and high-impact international event strategies (e.g., major industry expos) to reinforce market authority.

3. Growth, Demand Gen & Revenue Alignment

• Pipeline Generation: Ensure that demand generation, outbound, partnerships, product-led motions, and enterprise sales are aligned around common ICPs, buyer journeys, and narratives. Support enterprise sales acceleration and improve win rates, deal quality, sales-cycle progression, pricing confidence, and expansion across international markets.

• Performance Metrics: Own key marketing performance metrics (CAC, Payback Period, Marketing Contributed Pipeline, LTV) and optimize budget allocations based on short-term demand capture, medium-term market development & ROI, and protected 12–18-month category or product bets..

• GTM & Revenue Metrics: Align with Revenue & Product Teams to monitor and continuously improve metrics like win rate against competitors, Win rate by ICP & use case, mMessage consistency across sales calls, launches, and executive communication, sSales-cycle progression, aAdoption of core positioning by sales teams

4. Team Management, Operations & Innovation

• Leadership: Structure, inspire, and scale a multi-disciplinary team, fostering a company-first, high-performance, data-driven, and collaborative culture.

• AI & Operational Efficiency: Build an AI-enabled market intelligence and decision system that continuously synthesizes customer signals, competitive intelligence, product usage, sales conversations, campaign performance (incl. team productivity, content production, & campaign execution), and financial outcomes.

What we’re looking for

Hard skills

• Executive Track Record: 10+ years of marketing experience, with proven GTM success as a CMO, VP Marketing, or Head of Marketing in a high-growth B2B SaaS / Deep Tech environment.

• Deep Product Marketing Expertise: Proven mastery in Market, Product and Commercial Fluency for complex software/tech products - ability to align with technical Product teams and commercial Sales teams.

• Revenue & Growth Orientation: Strong expertise in profitable revenue generation for complex SaaS/Tech offerings, with a relentless focus on metrics (e.g. CAC, LTV, Pipeline contribution). Extensive experience in marketing for long sales cycles, ability to collaborate on - and communicate about - POCs and RfPs

• GTM orchestration track record: Ability to identify market shifts early, change the roadmap or investment priorities, align Sales and Product around a new narrative, pproduce measurable commercial results.

• International Scope: Proven track record in launching and scaling multi-market international marketing strategies (Europe, APAC, MEA).

• AI-Enabled Leadership & Operations: Ability to integrate fragmented market signals into better strategic decisions, combined with hands-on mastery of AI-driven marketing to optimize execution speed, content strategy, and team productivity.

• Team Leadership: Proven capacity to structure, mentor, and scale cross-functional teams (10+ people).

Soft skills

• Strategic Vision & Execution: Ability to seamlessly balance C-Level long-term strategy with high-level operational oversight.

• International Mindset & Cultural Agility: Ease in collaborating across diverse cultures, time zones, and global enterprise stakeholders.

• Narrative Mastery: Ability to easily translate complex technical concepts into relatable, ROI-focused narratives across different buyers, product decisions, sales interactions, and public communications.

• Authority without control: You have the ability to influence roadmap, commercial strategy, and executive communications while sustaining trust & without owning every team or budget.

• Long-horizon discipline: You know how to protect 12–18-month strategic priorities when short-term pressure intensifies.

Nice-to-have skills

• Prior experience in passenger transport (rail, bus, air), sports & events, ticketing, or Revenue Management.

• Experience setting up custom AI prompts, automated marketing workflows, or agentic tools.

The Benefits 🤌

By joining us, you will integrate:

• A historically self-financed startup with a strong tech identity, which has just raised its first round of funding to accelerate its growth!

• Beautiful 800 m² offices in the heart of Paris (Bd Poissonnière)

• A competitive package based on clear, data-driven KPIs plus equity

• A caring and stimulating team that encourages skills development through initiative and autonomy

• A learning environment with opportunities for evolution

You will also benefit from:

• 2 days of remote work per week for Paris-based employees (with possible remote work from abroad), and open to flexible full-remote arrangements for candidates based outside Paris

• A great company culture (monthly afterworks, regular meetings on technology and products, annual off-site seminars, team-building…)

• Access to WellPass at a preferential rate to maintain your well-being 🏀

• An annual budget for your IT equipment

• A partnership with the People & Baby network of inter-company nurseries to help with childcare for children aged 0 to 3 🐣

The Recruitment Process 🤞

If permanent role:

1. A screening interview with Anne-Laure (Lead Talent Acquisition) - 45 min

2. An interview with Colin (CEO) - 1h

3. A use case to be prepared

4. A case interview at our offices and meet with members of the team (incl. HR, Product, Sales)

5. Meeting with the Marketing team

6. Reference call

7. Offer

Wiremind is committed to equality of opportunity, diversity, and fairness. We encourage all candidates with the necessary experience to apply for our job offers.