Growth Lead - Digital Identity Management

Permanent position at Twoday | Copenhagen

Twoday Products is the product-focused division within Twoday. It is organised across six business units and several Nordic countries. Digital Identity Management (DIM) is a business unit in the Products division and has approximately 60 employees. DIM’s purpose is to make digital workflows easier and more secure. Its broader value proposition is to help organisations manage digital processes involving signatures, forms, authentication, identity and regulatory compliance.

Growth Lead - Digital Identity Management

Your mission

We are looking for a Growth Lead to take ownership of our self-service channel.

This is a senior, head-of-level individual contributor role with P&L responsibility. You will own the commercial development of an important channel covering website sign-ups, online checkout, free trials, product-led sales, inbound SMB sales and digital acquisition.

This is not just a performance marketing role. It is a business ownership role for someone who happens to be excellent at performance marketing.

What you will do

• Own the P&L for the self-service channel, including revenue, costs, marketing spend and profitability.

• Build and execute the growth strategy for SMB acquisition and conversion.

• Manage performance marketing across channels such as Google Ads, LinkedIn Ads, SEO, retargeting, email and lifecycle campaigns.

• Improve the full funnel from traffic and landing pages to sign-up, checkout, onboarding, activation and paid conversion.

• Work with pricing, packaging, messaging, campaign structure and conversion rate optimisation.

• Own performance reporting, attribution, tracking and funnel analytics.

• Work hands-on with tools such as HubSpot, GA4, paid media platforms, landing pages and dashboards.

• Collaborate with Product on the commercial roadmap for the self-service channel.

• Use AI tools actively for research, campaign development, creative testing, content production, analysis and automation.

What we are looking for

• A senior performance marketing or growth profile with head-of-level capability.

• Proven experience driving digital acquisition, conversion and revenue growth.

• Strong understanding of SMB acquisition, self-service funnels and SaaS or software business models.

• Ability to think like a business owner, not only a channel specialist.

• Strong technical marketing skills across analytics, attribution, tracking, paid media, CRM and funnel optimisation.

• Experience with pricing, packaging, onboarding flows or product-led growth is a strong advantage.

• High-level English skills; Danish or another Scandinavian language is an advantage.

• A structured, analytical and commercially ambitious working style.

• Hands-on experience with AI tools and a strong view on how AI can improve modern growth work.

What we offer in Twoday Digital Identity Management

You will get ownership of a strategically important commercial channel with direct P&L responsibility and high visibility. We offer a competitive package, pension, health insurance, lunch scheme, equipment, phone, internet and fantastic office surroundings at Sundkaj in Nordhavn — plus Friday bars, parties and employee events.

Working at Twoday

Twoday is a leading technology consulting company specializing in applied AI and advanced engineering. With around 2,300 experts in AI, data, digital engineering, and cloud engineering, we cut through complexity, remove uncertainty, and prove the value of technology.

Our purpose is to create a better tomorrow through AI and technology. We strengthen private and public organizations across energy and utilities, financial services and insurance, industrials and manufacturing, health and life sciences, and government.

However, our greatest strength isn't the technology we work with. It's the people behind it. Every day, they bring together expertise, curiosity, and determination to help our customers solve complex challenges and create lasting value.

Diversity and inclusion

We are committed to building an inclusive and diverse workplace where everyone is treated with respect and has equal opportunities. Our recruitment decisions are based on competencies, experience, and individual merit.

Don’t meet all the requirements? Many candidates hesitate to apply unless they meet every qualification. We are looking for people who are engaged, meet most of the criteria, and are motivated to grow in the role. If this role interests you and you believe you could be a good fit, we encourage you to apply.