Growth Lead

About Nous

Nous is a household AI agent. It takes over the bills and admin people don't have time for and acts for them: switching energy, buying insurance, cancelling forgotten subscriptions, managing the family calendar. Nearly 250,000 UK households have signed up, and another joins every minute.

We think the real value of AI isn't writing amazing cover letters, it's doing useful things in the real world for real people. That's the hard part, and a brilliant product is only half of it. An energy switch takes weeks, so our agents run on long-running workflows, not a single chat turn. Cancelling a subscription means a browser agent handling the code Apple sends to your phone. Buying insurance meant getting our regulatory principal comfortable with an agent doing it end to end (a UK first), which comes down to knowing exactly when the LLM should hand over to rules because a mistake would cost someone real money.

We're about 30 people running one agent across energy, broadband, mobile, insurance, mortgages and subscriptions (with more being added), each with its own suppliers, rules and ways of going wrong. With far more problems than people, a person or small team owns each one end to end, from spotting it in the data or a customer conversation to shipping the fix. And because the agent acts, you find out quickly whether the fix worked.

Everyone builds here: a product engineer launched our subscription cancellation product within a couple of months of joining, and a PM rebuilt our WhatsApp agent.

And it's working. We're growing more than 20x year on year, with a market-leading NPS above +80, and we manage well over half a billion pounds of household spending. We've raised more than $30M from Heartcore, Mosaic and a who's who of entrepreneurs who founded Monzo, GoCardless, lastminute.com and Onfido. But the real draw is the team - ask anyone here why they joined and you'll get some version of "to do great work with really smart people".

The goal is household life that's simpler, cheaper and fairer, and most of that is still to build.

ABOUT THE ROLE

We're looking for a commercially minded Growth Lead to own influencer, one of our core channels and run it as a system rather than a set of relationships.

You'll focus on influencer for your first three to six months, then take on more channels. As we grow, influencer is likely to split into separate areas (micro-influencer volume, macro-influencers, performance, and brand and ambassadors), so there's real room to shape the team.

You'll have run influencer or creator acquisition before, but you'll have approached it as a process and automation problem rather than a partnerships or creative one.

Your goal will be performance, not brand or reach. You'll be hands-on across the channel: finding creators, negotiating fees, writing briefs, reviewing content and managing campaigns. You'll also help answer the bigger questions: who should we work with, what should we pay, what content converts, and how do we scale the channel profitably?

We've built internal tools to manage everything from creator outreach to performance and payments, and we're constantly improving them. You don't need to be an engineer, but your instinct has to be to build it yourself, not to ask an engineer to do it for you.

You'll report to Ezra, our Head of Growth, with support from one to two growth associates.

What matters most

We need someone who brings all of these at once:

• You can own commercial outcomes: what a creator is worth, what to pay, and whether they drove customers at the right CAC.

• You treat the channel as a process to optimise, scale and automate. You reach for AI tools yourself: you don't have to be an expert, but you're already using them in your own work.

• You roll up your sleeves. You're urgent and hungry, and you're happy doing hands-on, high-volume work yourself.

What you'll do

• Run influencer campaigns end-to-end: finding creators, outreach, negotiation, briefing, approvals and performance review.

• Make commercial decisions: work out what creators are worth, negotiate fees and structure deals that make sense for us.

• Own performance: understand how we're tracking against volume and CAC targets and act when we're falling behind.

• Build and run high-volume outreach to micro-influencers, alongside managing agency relationships.

• Create content that converts: write strong briefs and give clear feedback on creator content.

• Make us more efficient: use AI, internal tools and better processes to reduce manual work as the channel grows.

About you

You'll likely thrive here if:

• You've run influencer or creator acquisition hands-on, ideally at a startup, and you owned a clear result.

• You've built or automated part of the channel yourself: sourcing, outreach, negotiation, tracking or payments.

• You're commercially minded and numerate. You're comfortable negotiating and working with CAC, conversion rates, budgets and targets.

• You care about performance. You're more interested in whether content drove customers than whether it got lots of views.

• You have good creative judgement and a strong feel for what works with creators and audiences on Instagram, TikTok and YouTube.

• You're happy in a start-up. You're comfortable taking ownership, figuring things out and adapting as the company grows.

This probably isn't for you if you've mostly worked with a large team, agency or engineers doing the hands-on work for you.