Learner Recruitment Specialist: Johannesburg

Are you passionate about expanding access to education and connecting young people to pathways that transform their futures? Do you thrive in designing recruitment strategies and building partnerships that inspire young people to take action?

The ideal candidate is both strategic and hands-on, someone who can analyze data, refine recruitment strategies, build strong partnerships with schools and youth networks, and ensure learner recruitment targets are met. If you are passionate about education, community engagement, and scaling impact, we would love to meet you.

About ALX Africa

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and re-skill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.

We achieve this by:

• Providing young professionals with access to the most in-demand tech skills that will power the future.
• Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
• Building a lifelong, impactful community of tech professionals that support them at all stages of their career journey. 

Our impact thus far:

• 347k+ graduates since 2020
• 257k youth in work
• 31k youth starting own ventures
• 60k youth in jobs created by entrepreneurs

 Visit our website www.alxafrica.com to learn more about our digital revolution.

Role Summary

ALX South Africa is looking for a strategic and results-driven Learner Recruitment Specialist to lead learner recruitment into our programmes for the South African market. This role will oversee the national recruitment strategy, manage the recruitment funnel from awareness to paid, and lead on-the-ground outreach and engagement.

The Learner Recruitment Specialist will combine data-driven strategy, partnership development, and community engagement to drive sustainable learner growth. They will work closely with marketing, partnerships, and community teams to ensure ALX reaches and converts high-potential young people into learners across the country.

This role is ideal for someone who enjoys building systems, optimizing conversion funnels, and leading recruitment initiatives that create meaningful opportunities for young people.

Specific Responsibilities

Recruitment Strategy & Market Growth:

• Develop and implement the national learner recruitment strategies to drive registrations, enrollment, and payment conversions.
• Identify high-potential/ priority learner segments and recruitment channels including digital campaigns, school partnerships, youth organizations, and community networks.
• Continuously refine strategies based on market insights, performance metrics, and learner feedback.
  
  

Funnel Ownership & Conversion Optimization:

• Own the full recruitment funnel from lead generation to enrollment and payment conversion.
• Identify drop-off points and implement solutions to improve applicant engagement.
• Track recruitment data and generate insights to optimize campaigns and processes.
  
  

Campaign Content & Copy Oversight:

• Review and edit all recruitment campaign content - digital ads, emails, social media posts, presentations, and offline materials- to ensure clarity, impact, and alignment with ALX messaging.
• Collaborate with Marketing and Recruitment Associate to write and test copy, improving conversion rates.
• Ensure campaigns resonate with target audiences, including learners and their families, and maintain consistency across channels.
  
  

Team Leadership & Execution:

• Manage and mentor recruitment team members and/or community ambassadors providing guidance on outreach, campaign execution, and copy creation.
• Support the execution of both online and offline campaigns, including school presentations, community events, and workshops.
• Build clear processes and systems for recruitment efficiency and scalability.
  
  

Partnerships & Ecosystem Development:

• Collaborate with the Partnerships Manager to develop and maintain relationships with schools, universities, and youth organisations.
• Identify strategic partnerships that increase awareness and access to ALX programs.
• Support initiatives that strengthen ALX’s presence in the youth ecosystem.
  
  

Data, Insights & Reporting:

• Track recruitment performance against targets and provide actionable insights.
• Analyse engagement metrics and refine content, campaigns, and processes based on data.
• Ensure campaigns are both creative and performance-driven.

Skill Requirements - Essential

• 5+ years in recruitment, admissions, growth, or related roles, ideally within education, youth development, or mission-driven organisations.
• Proven experience managing recruitment funnels and achieving enrollment or conversion targets.
• Hands-on experience in writing, reviewing, and optimising copy and campaign content.
• Strong analytical skills and ability to translate data into actionable campaign improvements.
• Experience managing or mentoring team members.
• Excellent communication and storytelling skills to engage learners and stakeholders.

Skill Requirements - Preferable

• Experience in fast-paced startups or scale-ups.
• Background in education access, youth development, or training programs.
• Experience building school, university, or community partnerships.
• Familiarity with CRM, marketing automation, and campaign analytics tools.
• Excellent public speaking skills.

Person Specification/Attributes

• Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
• Humility: Openness to learning, seeking help when needed, and a focus on serving others.
• Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
• Initiative: Proactive problem-solving, a sense of ownership, and a willingness to go above and beyond.
• Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger.
• Strategic Thinker: Can see the big picture, set recruitment goals, and design funnels that align with ALX’s growth strategy.
• Hands-On Doer: Comfortable rolling up sleeves—writing, reviewing, and refining campaign copy, managing outreach activities, and supporting execution.
• Data-Driven: Makes decisions based on analytics, metrics, and insights; continually tests and optimizes campaigns for maximum impact.
• Creative Communicator: Writes compelling, clear, and persuasive copy that resonates with young learners and their families.
• Relationship Builder: Builds trust and rapport with schools, universities, community organizations, and internal stakeholders.
• Results-Oriented: Focused on outcomes, conversion rates, and enrollment targets; able to balance short-term wins with long-term strategy.
• Organized & Process-Oriented: Keeps recruitment campaigns, content, and team workflows structured and efficient.
• Mentor & Team Player: Able to lead, coach, and support the Recruitment Associate and/or Community Ambassadors, fostering growth and accountability.
• Learner-Centric: Empathetic to the challenges and aspirations of young learners; designs campaigns and communications that genuinely engage and inspire.

Employment Type

This role is a full-time position.

Preferred Time Zones

The preferred time zones are SAST.

Due to the considerable amount of virtual working and interaction with colleagues and customers in different physical locations internationally, it is essential that the successful applicant has the drive and ethic to succeed working in small teams physically but in larger efforts virtually. Self-drive to communicate constantly using web collaboration and video conferencing is essential. As an employee, you will be encouraged to continually develop your capability & attain certifications to reflect your growth as an individual.