FP7McCann
Freelance Content Manager
Dubai, United Arab Emirates (city only)
On-site
First seen by offpeak October 22, 2026
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- Undergraduate degree in communications, marketing, advertising, public relations, media studies, business and/or related fields.
- 3-4 years’ experience managing social media platforms or communities for brands, including, preferably in an agency setting
- Proven track record of success using social media as a marketing tool
- Collaborate with social strategists and directors to develop cross-brand strategies and agency POVs for emerging social media platforms
- Ensure channel strategies are aligned with overall brand strategies
- Evaluate third-party tools and industry trends within relevant social channels
- Develop insights to feed back into brand strategy & customer persona work
- Steward of the brand on social platforms, able to translate the brand voice to social
- Develop plans for optimizing and evolving evergreen efforts across multiple channels for selective brands
- Collaborate with other agency teams to ensure overall client goals and paid, earned, and owned posts and campaign objectives are met
- Holds relationships with key stakeholders within agency and with clients
- Collaborates with peers and actively participates in team, staff and client meetings
- Displays strong work ethic and shares company values
- Works closely with the analyst to come up with better insights and recommendations to clients
- Lead the development, implementation and ongoing optimization of channel strategies
- Ensure clear metrics are in place to measure and improve team efforts
- Own, develop and implement a social content calendar working with creative teams
- Plan, curate and create content to sustain channel growth and fan engagement
- Lead regular reporting on channel performance alongside digital analyst to feed into broader brand reporting
- Present content plans, channel strategies, insights and optimization plans to clients
- Manages the content asset briefs and suggests proactive ways to produce content inside and outside the agency production capabilitie
- Responsible for the growth and development of the Community Manager
- Extensive knowledge of current and emerging social channels and best practices
- Demonstrated ability to map out a marketing strategy and drive the content strategy using proven testing methods and metrics
- Experience locating and engaging advocates within the community to foster dialogue
- Able to recognize, demonstrate and communicate analytically sound ideas
- Possesses understanding of what’s possible on various technology platforms and the ability to educate and integrate the needs of clients, creative team and developers
- Equally comfortable in both creative and analytical worlds
- Strong understanding of audience targeting/messaging
- Understanding of how business objectives translate into marketing objectives to drive ROI
- Ability to collaborate with others from different disciplines within Social to lead the best and most strategic work
- Ability to articulate strategies and best practices in your area of expertise
- Seeks out and works with others internally within social, within the traditional agency and even across agencies to drive innovation, expand possibilities and maintain creative excellence
- Ability to establish metrics, glean community insights and report/recommend strategies that achieve marketing goals
- Strong research and analytical skills to back up data-driven business decisions
- Nurtures good working relationships with clients
- Ability to pitch and win new business
- Ability to listen to and understand client needs and translate them into high quality, compelling creative
- Ability to write clear and concise presentations for client (summarizing data insights, outcomes and implications) in straight-forward and enlightening way for clients
- Presents effectively and as a credible storyteller in client meetings and new business pitches
- Pushes clients towards fresh, exciting ideas
- Ability to create a strategic marketing budget that is realistic and within client limits
- Reinforce agency values and work ethic with team members
- Ability to lead and inspire others formally or informally
- Cultivates the next level of social talent
- Provides clear direction and provides timely, helpful feedback
- Celebrate accomplishments of team
- Seeks and embraces feedback