freebalance.com

Marketing Communications Specialist

Kraków, Lesser Poland, Poland (city only)

Hybrid · Full-time

First seen by offpeak October 22, 2026

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FreeBalance is seeking a Content & Communications Specialist who is responsible for developing clear, compelling, and consistent messaging across all FreeBalance communications. This role translates complex public financial management (PFM) concepts into accessible content that supports brand positioning, thought leadership, and sales engagement.

This role also leads messaging alignment, internal communications, and content-driven support for campaigns and events.

Main Responsibilities:

Content Development & Sales Support

Write and develop high-quality content including case studies, whitepapers, presentations, brochures, and website copy
Create and adapt regional sales and marketing collateral aligned to global messaging
Translate technical and policy-heavy material into clear, engaging narratives

Messaging & Positioning

Work with the corporate marketing team to ensure alignment on core messaging and positioning
Ensure consistency of tone, voice, and narrative across all materials
Support brand messaging and storytelling across regions

Thought Leadership & Campaign Content

Develop content aligned to GovTech, digital transformation, and public financial management
Draft social media content (primarily LinkedIn) aligned to campaigns

Internal Communications

Support internal communications strategy, including newsletters and executive messaging
Ensure clarity and consistency across internal communications

Event Content & Support

Develop event-related content (presentations, speaking notes, collateral)
Support messaging for events, media engagement, and announcements

Editorial & Brand Governance

Ensure proper use of FreeBalance brand, messaging, and assets
proofread and edit content across the organization

Qualifications:

3–5+ years in content marketing, communications, or journalism
Exceptional writing and editing skills (native or near-native English)
Experience developing sales and marketing collateral
Ability to simplify complex subject matter
Strong attention to detail and editorial judgment
Experience in B2B, public sector, or technology environments preferred
Familiarity with CMS platforms (e.g., WordPress), design tools (e.g., Canva or Adobe Creative Suite), and AI-assisted writing tools

Impact

Strengthens global messaging consistency and positioning
Improves quality and effectiveness of sales and marketing materials
Enables stronger thought leadership and event presence
Willingness to travel internationally
Excellent written and verbal communication skills in English are required

FreeBalance helps governments around the world leverage robust Government Resource Planning (GRP) technology to accelerate country growth. FreeBalance software solutions for public financial and human resource management support reform and modernization to improve governance, transparency and accountability. Good governance is required to improve development results. We thank all applicants for their interest; however, only those selected for an interview will be contacted. FreeBalance is an inclusive employer dedicated to building a diverse workforce to increase the representation of the designated groups based on each country’s legislation. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective labour law throughout all stages of the recruitment process. Make a difference in this world and join FreeBalance!