Graphic Designer – Branding & Creative

NAFFCO Group is looking for a highly creative, detail-oriented, and committed Graphic Designer to join its Marketing & Branding team. The ideal candidate will have a strong understanding of brand identity, visual communication, and creative strategy, with the ability to transform business requirements into impactful visual experiences.

The role goes beyond day-to-day graphic design. The candidate will actively contribute to creative proposals, brand development, rebranding initiatives, and the creation of new brand experiences across the Group and its associated businesses.

We are looking for someone who takes ownership of their work, thinks strategically, brings fresh ideas to the table, and is committed to delivering high-quality creative solutions within agreed timelines.

Key Responsibilities

1. Branding & Rebranding

• Develop and execute branding and rebranding concepts for NAFFCO Group and its associated businesses.

• Create brand identities, visual guidelines, logo concepts, typography systems, colour palettes, and supporting brand assets.

• Ensure consistency and quality across all brand touchpoints, including digital platforms, print materials, corporate communications, and physical environments.

• Contribute innovative ideas to strengthen brand positioning and create distinctive visual identities.

2. Creative Proposals & Concept Development

• Develop creative proposals, visual concepts, and presentations for new initiatives, campaigns, events, exhibitions, and business requirements.

• Translate briefs and business objectives into compelling visual solutions.

• Present multiple creative directions where required, supported by strong design rationale and attention to detail.

• Research industry trends, competitors, and design innovations to continuously improve creative output.

3. New Brand Experiences

• Design visual experiences for new brands, product launches, campaigns, exhibitions, and corporate initiatives.

• Develop creative concepts for marketing collateral, corporate gifts, packaging, signage, merchandise, and environmental branding.

• Ensure that every creative output aligns with the brand's identity, target audience, and business objectives.

• Collaborate with marketing, digital, media, and other internal teams to deliver cohesive brand experiences.

4. Graphic Design & Creative Execution

• Create high-quality designs for digital and print applications, including brochures, catalogues, advertisements, social media creatives, presentations, and promotional materials.

• Prepare production-ready artwork and ensure technical accuracy across all deliverables.

• Maintain organised design files, brand assets, templates, and artwork libraries.

• Manage revisions efficiently while maintaining creative quality and consistency.

5. Ownership, Commitment & Delivery

• Take complete ownership of assigned projects, from initial concept development through final delivery.

• Demonstrate strong commitment to deadlines, quality standards, and project requirements.

• Proactively communicate progress, identify potential challenges, and propose solutions before issues affect delivery.

• Manage multiple projects and priorities effectively in a fast-paced corporate environment.

• Maintain a proactive attitude, accept constructive feedback, and continuously improve design skills and creative output.

• Ensure that every deliverable meets the agreed brief, quality expectations, and brand standards.

Required Qualifications & Skills

• Bachelor's degree or diploma in Graphic Design, Visual Communication, Branding, or a related field.

• 3–6 years of relevant professional graphic design experience; branding or rebranding experience is highly preferred.

• A strong portfolio demonstrating brand identity development, creative proposals, campaign concepts, and visual communication.

• Proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.

• Experience preparing creative presentations and communicating design concepts effectively.

• Strong understanding of typography, layout, colour theory, visual hierarchy, and brand consistency.

• Excellent attention to detail, time management, and organisational skills.

• Ability to work independently while collaborating effectively with cross-functional teams.