Content Lead

B2B Content Marketing Lead

About the Role

We are looking for an experienced, strategic, and highly hands-on Content Lead to develop and execute our content marketing strategy, strengthen brand authority, and turn content into a measurable driver of business growth and qualified leads.

This role is ideal for a commercially minded content marketer who combines strong writing and content production skills with strategic thinking. You'll take ownership of the content function, from planning and creating content to distribution, performance tracking, and continuous improvement.

LinkedIn is our primary content channel, but you'll also work across website and SEO content, email marketing, case studies, thought leadership, sales enablement materials, and emerging formats such as webinars, videos, and podcasts.

You'll have the opportunity to shape and innovate our content approach, work closely with Australian-based leadership, including the Head of Growth Marketing and Chief Growth Officer (CGO), and manage and mentor one direct report.

Key Responsibilities

Content Strategy & Planning

• Develop, own, and execute a content marketing strategy aligned with business objectives, brand positioning, and lead-generation goals.

• Build and manage content roadmaps, editorial calendars, and integrated marketing campaigns.

• Identify content opportunities across the customer journey, from awareness and consideration to conversion and retention.

• Collaborate with Growth Marketing, Sales, and Client Success teams to ensure content supports commercial objectives.

• Explore innovative content formats, channels, and approaches to strengthen audience engagement and brand authority.

Hands-On Content Creation & Execution

• Personally create, write, edit, and manage high-quality content across multiple channels, including:

  • Organic LinkedIn posts and campaigns

  • Website copy, SEO blogs, and landing pages

  • Email marketing and nurture campaigns

  • Case studies, thought leadership, and sales enablement materials

  • Video, webinar, and podcast-related content

• Maintain a consistent brand voice, messaging, and quality across all content.

• Use AI-powered tools to streamline research, drafting, content repurposing, and optimisation.

• Manage content production schedules and workflows to ensure timely delivery.

SEO, Distribution & Performance

• Develop SEO-focused content initiatives, including keyword research, search intent, and content optimisation.

• Collaborate with internal stakeholders, designers, and external SEO or web agencies.

• Support content distribution strategies to improve reach, engagement, and conversions.

• Monitor and analyse content performance, including website traffic, LinkedIn engagement, audience growth, conversions, and lead generation.

• Use data and insights to refine content strategies and improve business outcomes.

• Identify opportunities to optimise existing content and scale successful initiatives.

Team & Stakeholder Collaboration

• Manage, guide, and mentor a Digital Marketing & Communications Specialist.

• Work closely with Australian-based leadership and cross-functional teams.

• Balance strategic planning with hands-on execution while managing multiple priorities and stakeholders.

• Provide regular updates and recommendations on content performance, opportunities, and improvements.

Required Experience & Skills

• 5+ years of content marketing experience, including exposure to B2B content marketing, preferably in a startup, scale-up, or high-growth environment.

• Proven experience developing content strategies while remaining actively involved in writing, editing, and content production.

• Excellent copywriting, editing, storytelling, and content development skills.

• Strong experience creating and managing organic LinkedIn content, ideally for B2B audiences.

• Experience producing multi-channel content, including blogs, website copy, email campaigns, case studies, and sales-related content.

• Understanding of how content contributes to business growth, customer engagement, lead generation, and conversion.

• Strong knowledge of SEO fundamentals, keyword research, and content optimisation.

• Familiarity with content management and marketing platforms such as WordPress, HubSpot, or similar tools.

• Confidence using AI tools to improve content quality, productivity, and efficiency.

• Strong project management, organisational, and stakeholder management skills.

• Excellent written and spoken English communication skills.

Preferred Experience

• Experience working with Australian or international stakeholders.

• Experience with SEO tools such as SEMrush.

• Experience creating video-first content, webinars, podcasts, or other multimedia formats.

• Previous experience managing or mentoring content or marketing professionals.

• Experience using content analytics and campaign performance data to support commercial decisions.

What We're Looking For

We're looking for someone who is:

• Strategic but hands-on: You can develop a strong content strategy and personally execute it.

• Commercially minded: You understand how content supports business growth and qualified lead generation.

• Creative and proactive: You enjoy developing new ideas, experimenting with formats, and building initiatives from scratch.

• Data-driven: You use insights and performance metrics to continuously improve results.

• Collaborative and adaptable: You're comfortable working with cross-functional teams in a fast-paced environment.

Qualifications & Other Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent relevant qualifications.

• Outstanding written and spoken English.

• Full-time role based in Manila, working closely with Australian business hours.

What Success Looks Like in Your First 90 Days

Within your first three months, you'll be expected to:

1. Develop an actionable content strategy and roadmap aligned with business priorities, brand positioning, and lead-generation objectives.

2. Establish a consistent LinkedIn content program focused on improving audience engagement, brand visibility, and business opportunities.

3. Strengthen content production workflows and deliver consistent, high-quality content across multiple channels.

4. Build effective collaboration with Growth Marketing, Sales, Client Success, and other key stakeholders.

5. Identify quick wins, test new content formats, and establish meaningful performance metrics to measure content effectiveness and commercial contribution.

Why Join Us?

This is an opportunity to take real ownership of a growing content function, work directly with senior leadership, and help shape a content strategy that delivers measurable business results.

If you're an experienced content marketer who enjoys combining strategy, creativity, and hands-on execution, we'd love to hear from you.

Apply now and help turn content into a powerful driver of business growth.