[UPLIVE Company] Creative Strategist (App)

WHAT YOU WILL DO

• Learn, Research & Planning
• Play-test assigned games to understand USP, audience, and creative opportunities.
• Research trends, competitors, and emerging AI-driven creative patterns.
• Drive Agile cycle planning with clear hypotheses, success criteria, and weekly retros to improve speed and outcomes.
 
• Creative Production Support
• Manage creative tasks end-to-end using Agile project management to ensure clarity, prioritization, and fast iteration.
• Write actionable briefs, coordinate resources, and provide hands-on design support when needed.
• Use AI tools to explore variations, accelerate production, and enhance visual quality.
 
• Analysis & Insights
• Review creative performance metrics and turn insights into actionable improvements.
• Use AI-assisted analysis to detect patterns and identify new creative opportunities.
• Maintain clear documentation of learnings, best practices, and references.
 
• Collaboration & Communication
• Work closely with UA to understand goals and creative needs.
• Communicate progress, risks, and priorities clearly to stakeholders.
• Align expectations with the Creative Lead and cross-functional partners.
• Share AI workflows or useful findings with the team to raise overall capability.

QUALIFICATION

• 2+ years of creative production, product design (PO, UI/UX) experience for mobile apps, or performance marketing industry.
• Strong research and analysis ability: able to study trends, competitors, play-test games, and extract actionable creative insights.
• Project management skills: able to plan cycles, organize tasks, manage timelines, and coordinate designers/motion/playable resources.
• AI learning mindset: familiar with or eager to adopt AI tools for ideation, variation, analysis, and workflow acceleration.
• Strong visual understanding (composition, layout, pacing) and ability to give structured, actionable feedback.
• Proven experience in reviewing creative performance metrics (CTR, CVR, IPM, CPI) and turning data into improvements.
• Skilled in writing clear briefs, document learnings, and communicating effectively with cross-functional teams.
• Proficient in core creative tools (Figma, Photoshop, After Effects, or similar) at a functional level.
  DEVICE QUALIFICATION
• PC or Macbook provided by the company.

WHAT WE OFFER

• Competitive salary, 100% salary during probation
• Performance bonus with 30% of company profit shared with no cap
• Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
• Minimum 12 days paid annual leave + 10 days paid sick leave.
• 12 days working from home per year
• Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
• Free daily lunch with 10+ menu options.
• Free daily F&B: Snacks, juice, beverage, tea-time
• Monthly/Bi-monthly team activity allowance
• Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
• Sponsored sports activities: badminton, soccer, ...
• Sponsored overseas conferences and industry events for all levels.
• Modern equipments/AI tool provided.