Sales Training Coordinator

Job Purpose

To design, implement, and monitor training programs for Zonal Business Managers, Cluster Managers and Field Sales Managers, Retail and S&D team, ensuring they have the knowledge, skills, and leadership abilities required to drive company channel and open-market channel sales effectively

Key Responsibilities

Training Needs Analysis

• Work with National Sales Director & HR Lead to identify skill gaps among ZBMs, CMs and FSMs.
• Align training needs with organizational goals (sales growth, Airtel partnership, Apple/HMD market positioning).
• Conduct regular surveys, performance reviews, and field audits to update training requirements.

Training Program Design

• Develop structured induction & onboarding programs for all levels.
• Create functional training modules:
• Airtel ecosystem sales management (for CMs).
• Open-market channel management and sales through freelancers (for FSMs).
• Leadership, negotiation, and people management (for ZBMs).
• Plan quarterly refresher trainings (classroom, virtual, field-based).

Training Delivery

• Conduct classroom training sessions, role-plays, and case study workshops.
• Organize on-the-job coaching sessions during market visits with ZBMs/CMs/FSMs.
• Coordinate with Airtel trainers for joint learning programs on Airtel systems and bundle promotions.
• Use blended learning: mix of online modules, in-person workshops, and field immersion.

 Evaluation & Impact Measurement

• Measure training effectiveness (check - learning, behaviour, results).
• Link training outcomes with sales KPIs (target achievement, productivity, team attrition).
• Submit quarterly training effectiveness reports to National Sales Director & HR Lead.

Team & Content Collaboration

• Supervise and guide the Content Creator in developing high-quality training content.
• Customize training for different roles (ZBMs vs. CM–Airtel vs. FSM–open-market).
• Ensure all training material is updated, localized (Tanzania context), and brand aligned.

Key Result Areas (KRAs) – Training Manager

Training Coverage

• % of ZBMs/CMs/FSMs trained as per annual calendar.
• % completion rate of induction programs within 30 days of joining\

Training Quality & Effectiveness 

• Average post-training test score improvement (%).
• % of trainees applying learning in field (measured via manager feedback).
• ROI on training (sales productivity increase vs. training cost).

• Program Delivery
• Number of training sessions conducted per quarter for ZBs, CMs and FSMs
• Blended learning adoption (online modules vs. in-person).
• Ensuring training modules are planned, Created and Implemented for Retail leads on weekly basis.

Content Relevance & Updates

• % of training modules updated annually.
• Satisfaction rating from trainees (feedback scores >80%).