Lead Analyste Data Marketing - CRM - CDI (H/F/X)

📄 DESCRIPTION DU POSTE

• Data drives strategic decisions at Veepee, particularly within the Marketing department. As a Lead Data Analyst, specialised in CRM , you will play a crucial role in the Marketing Data & Insight team. Combining hands-on analytical expertise with technical mentorship, you will drive CRM analytics strategy while supporting and developing the team

• The missions, for you and the people you will mentor, will focus on bringing the appropriate support to the CRM team transforming complex customer data into actionable insights.

• As a lead, you will have to

  • Empower and upskill the team members, guiding their technical and functional growth.

  • Organize workloads and manage priorities. 

  • Ensure methodology consistency and strategic alignment

  • Be the guarantor for data accuracy, reporting standards, and quality of communication.

  • Be a privileged interlocutor for Data Insight Director and CRM Director. Acting as a key analytical partner for them

🎯 MISSIONS

Analysis & Recommendations: 

• Use Veepee data (Collect, analyze and interpret data) and provide actionable insights and concrete optimization levers for CRM (Ex : Commercial pressure management, Member Lifecycle scoring). Adapt your analysis depending on the context and current problems 

• Proactively investigate ad-hoc business issues to deliver timely, context-aware diagnosis and guidance.

• Synthesize findings into clear, concise, and structured presentations. Present your results to stakeholders, including senior management and Codir member

Relevant Dashboard  : 

• Design and deliver high-impact dashboards that empower the CRM teams to track business performance efficiently and autonomously.

• Translate complex customer journeys into intuitive visual dashboards, empowering CRM campaign managers and marketing leads 

Analytics Engineering : Design, build, and maintain CRM data models and analytical tables within the central data platform, following requirements and guidelines. 

Data integrity : Ensure data integrity and quality by collaborating with technical teams (Tech Data team) to implement effective data management processes

Mentor analysts: 

• Provide functional and technical mentorship to data analysts, enforcing rigorous standards to guarantee the accuracy, relevance, and coherence of all team deliverables.

• Coach analysts on problem-solving, data storytelling, and translating raw data into actionable business recommendations.

• Follow project execution and ensure deadlines are met

Supervise tool usage : 

Supervise and standardize the team’s use of analytical and BI platforms 

👉 PRÉ REQUIS

• Master degree in Mathématiques, Statistiques, Informatique or Marketing (with a data specialisation).

• 5+ years as a Data Analyst with strong specialization in CRM analytics

• Technical Skills 

• Proficiency in SQL for data analysis, encompassing the full data lifecycle from retrieval to results presentation.

• DBT skills

• Advance experience with data visualization tools,

• Familiarity with CRM tracking tools and data architectures 

• Strong analytical and problem-solving skills.

• Excellent communication and Proven presentation &report writing skills

• A strong appetite for supervising projects and people

• Knowledge of e-commerce trends and CRM best practices.

• Attention to detail and the ability to work in a fast-paced environment.

• Fluent English mandatory

✅ AVANTAGES

👉 Prime variable

👉 Participation aux bénéfices et plan d'intéressement 

👉 Bureau flexible avec au minimum 3 jours sur place et jusqu'à 2 jours à domicile

👉 Plate-forme d'apprentissage des langues en ligne

👉 Comité d’entreprise CE et ses nombreux avantages

👉 Chèques CESU et chèques vacances

👉 Accès à une restauration d'entreprise et cantine connectée

👉 Accès à la Salle de sport

❓ EN SAVOIR PLUS SUR L'ÉQUIPE

At the heart of Marketing, the Marketing Data & Insight team provides the most relevant data analysis on a daily basis for decision-making and to serve the business.  Today, the team is made up of 7 people and 2 areas of expertise: Data Analyst & Insight Specialist, in order to be able to rely on our internal data, but also on market data & trends. The team is dynamic and full of great people (such as Veepee in general) .