Collections Analyst - Campaign Management

Branch Overview

Branch is a leading AI-powered lending fintech with 50M+ downloads across India and Africa. We use alternative data and machine learning to expand financial access for millions of people traditionally excluded from the formal financial system. Founded by the former CEO of Kiva.org and backed by leading investors including Andreessen Horowitz, Visa, and the IFC, Branch combines mission-driven impact with world-class technology and scale.

In India, Branch operates as a regulated digital lending institution and Middle Layer NBFC, building trusted and accessible financial products for millions of customers across the country. Our 250+ member India team is growing rapidly and works across technology, data science, risk, product, and operations to solve high-impact problems at scale.

Certified as a Great Place to Work in 2025, Branch offers the opportunity to build meaningful careers while shaping the future of inclusive fintech in one of the world’s fastest-growing digital economies.

Job Summary

As a Collection Analyst – Campaign Management & MIS at Branch International, you will be responsible for the day-to-day management of collections campaigns and performance reporting. The role will involve setting up and maintaining campaigns across collection channels, implementing campaign changes based on business and management decisions, monitoring campaign performance, and ensuring accurate and timely collections MIS.

You will work closely with the Collections team and cross-functional stakeholders to translate collection strategies into campaign configurations and provide actionable performance insights through regular reporting and analysis.

You will report to the Head of Collections, India.

Key Responsibilities

Collections Campaign Management

• Set up and manage collections campaigns across different delinquency buckets, customer segments, and communication channels.
• Implement campaign changes in line with collection strategies and management decisions.
• Regularly update campaign configurations, customer segments, communication journeys, schedules, and related parameters.
• Ensure campaigns are launched accurately and within agreed timelines.
• Perform appropriate checks and validations before and after campaign changes to minimize configuration or execution errors.
• Maintain a structured tracker of campaigns, configurations, changes, and implementation dates.
• Coordinate with internal teams and external partners for campaign-related requirements and issue resolution.
• Support implementation of new collection strategies, experiments, pilots, and process changes through appropriate campaign setups.
• Monitor campaign execution and proactively identify and resolve operational issues.

Campaign Performance & Analysis

• Track and report the performance of collections campaigns on a regular basis.
• Analyze campaign performance across delinquency buckets, customer segments, communication channels, and strategies.
• Compare campaign performance against historical trends, benchmarks, and defined targets.
• Identify underperforming campaigns or segments and highlight areas requiring intervention.
• Support the Collections team with data and analysis required for campaign optimization.
• Measure the impact of campaign changes and new collection initiatives.

Collections MIS & Performance Reporting

• Own and maintain regular Collections MIS and performance reporting.
• Prepare daily, weekly, and monthly reports covering overall collections performance.
• Track collection performance across delinquency buckets, portfolios, channels, and other relevant segments.
• Build and maintain reports and dashboards that provide clear visibility into collections performance.
• Ensure accuracy, completeness, and timely availability of collections data and reports.
• Identify trends, anomalies, and performance gaps and highlight them to the Collections leadership team.
• Support management reviews with relevant data, analysis, and presentations.
• Work towards automating recurring MIS and reducing manual reporting wherever possible.

Stakeholder Management & Process Improvement

• Work closely with Collections leadership to translate business decisions into campaign and reporting requirements.
• Collaborate with Product, Tech, Data, Compliance, and other relevant teams for campaign implementation, data requirements, and issue resolution.
• Maintain documentation and SOPs for campaign setup, campaign changes, validations, and reporting processes.
• Identify opportunities to improve or automate campaign management and reporting processes.
• Ensure campaign configurations and communications adhere to internal policies and applicable compliance requirements.

Requirements

Must Have

• 1+ years of experience in collections, campaign management, MIS, operations, analytics, or a similar role.
• Strong proficiency in Excel/Google Sheets and working with large datasets.
• Strong analytical skills with the ability to interpret data and identify trends and performance gaps.
• High attention to detail, particularly while configuring campaigns and preparing performance reports.
• Ability to manage multiple campaign changes and reporting requirements simultaneously.
• Good communication and stakeholder-management skills.
• Strong ownership and ability to work independently in a fast-paced environment.
• Interest in improving processes and automating repetitive activities.

Good to Have

• Prior experience in Fintech, NBFC, lending, or digital collections.
• Experience managing customer communication or collections campaigns.
• Working knowledge of SQL.
• Experience with campaign management/customer engagement platforms.
• Experience building automated MIS, dashboards, or performance trackers.

Benefits of Joining

• Competitive salary and equity package
• Fast-paced, collaborative, and high-autonomy work culture
• Hybrid work setup designed for flexibility and work-life balance
• Fully paid group medical insurance and personal accident insurance
• Generous paid time off, plus company-declared public holidays
• Fully paid parental leave for fathers and non-birthing parents (12 weeks), in addition to 26 weeks of statutory maternity leave
• Monthly WFH stipend, along with a one-time home office setup budget
• $500 annual professional development budget
• Quarterly social meet-ups and sponsored monthly team lunches

We’re looking for more than just qualifications -- if you’re unsure that you meet the criteria but identify with our vision of providing equal opportunity to everyone to access financial services, please do not hesitate to apply!

Branch International is an Equal Opportunity Employer. The company does not and will not discriminate in employment on any basis prohibited by applicable law