Marketing Analyst II | Full-Time | Acrisure Arena

Marketing Analyst II | Full-Time | Acrisure Arena

Oak View Group

Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services, with a platform spanning venue development and end-to-end capabilities across venue management, hospitality, and sponsorship sales. Founded in 2015, the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents. 

Position Summary

We are seeking a detail-oriented Marketing Analyst II to manage customer data and support email, CRM, ticketing, and sales campaigns. This role will utilize Salesforce Marketing Cloud, Pylitix, and Ticketmaster to build campaigns and journeys, manage and segment audiences, maintain database integrity, and produce reports and insights. The position will support Marketing, Ticketing, and Sales initiatives while using data to drive engagement, revenue, ticket sales, and customer retention.

This role will pay an annual salary of $70,500 - $75,000. 

Benefits for full-time roles: health, dental, and vision insurance; a 401(k) savings plan; 401(k) matching; and paid time off (vacation days, sick days, and 11 holidays).

This position will remain open until December 31, 2026.

About the Venue

America’s hottest music festival destination finally has the world-class arena it deserves. Now open, Acrisure Arena provides the greater Palm Springs area of Southern California with a premiere 11,000+ capacity venue hosting the biggest artists and acts on the planet. We are #TheCoolestSpot in the desert, designed specifically for hockey and made for concerts. Acrisure Arena provides top-tier hospitality, artist amenities, and all the benefits of a modern music and sports venue to the Coachella Valley.

The Coachella Valley Lakers are the newest addition to the rapidly growing sports and entertainment landscape in the Coachella Valley. Formerly known as the South Bay Lakers, the team serves as the official NBA G League affiliate of the Los Angeles Lakers, one of the most iconic and successful franchises in global sports. Founded in 2006 as the Los Angeles D-Fenders, the organization has built a strong reputation for developing elite talent, supporting the NBA pipeline, and delivering a high level of competition within the G League. 

Backed by the championship legacy and global brand of the Los Angeles Lakers, the Coachella Valley Lakers embody a culture rooted in excellence, innovation, and player development. This legacy, combined with Oak View Group’s success in launching Acrisure Arena and the Coachella Valley Firebirds in 2022, created a powerful foundation for continued growth. This foundation positions the Coachella Valley Lakers to build on an established track record while supporting the development of future NBA talent.  

The transition to the Coachella Valley marks an exciting new chapter for the franchise, aligning with the region’s emergence as a premier destination for sports and live entertainment. Since the opening of Acrisure Arena in 2022, the desert has experienced significant momentum, highlighted by the success of the Coachella Valley Firebirds and a growing calendar of world-class events. This expansion reflects a broader vision to establish the Valley as a dynamic hub for professional sports, community engagement, and unforgettable fan experiences.

The Coachella Valley Lakers will be managed by OVG in a similar fashion to the Coachella Valley Firebirds. The team will play a vital role in connecting with local fans, supporting regional development, and enhancing the overall sports scene in the desert. Fueled by Coachella Valley’s energy, talent, and love for sports, the Coachella Valley Lakers are perfectly positioned to amplify the next chapter of professional sports and the continued pursuit of entertainment in the region.

Responsibilities

Campaign Development & Execution

• Plan, design, and execute email and CRM campaigns with deployment via database, SMS, and app messaging, aligned with marketing directives, sales, and business objectives
• Develop campaign timelines, messaging strategies, and audience segmentation based on provided guidelines, working in conjunction with box office, sales, marketing & OVG corporate premium sales teams
• Create content for emails and landing pages based on predefined content blocks or HTML codes
• Build and test campaigns in Salesforce Marketing Cloud using templates and predefined workflows, including custom automations and journeys
• Monitor A/B test results and implement learnings into future campaigns

Database Management

• Manage data accuracy, consistency, and integrity within Salesforce Marketing Cloud
• Maintain accurate campaign records and documentation for reporting purposes
• Maintain and update customer segmentations and account and ticket records for purchasing trends
• Monitor automations' and journeys' performance, understanding how they were built and being able to identify the cause of functional issues

Analytics & Reporting

• Track campaign performance metrics (open rates, click-through rates, conversions, unsubscribe rates, etc.)
• Providing campaign reports and present findings for Ticketing, Marketings, Sales, Finance, and Leadership
• Identify trends and provide recommendations for campaign optimization
• Track ticket sales, attendance, revenue, customer activity, and other key metrics

Campaign Coordination

• Collaborate with creative, sales, content, and product teams to ensure campaigns meet brand standards
• Manage campaign calendars and ensure timely execution of scheduled sends
• Maintain organized campaign files and asset libraries

System Support & Compliance

• Ensure all campaigns comply with CAN-SPAM, GDPR, and other email regulations
• Follow established brand guidelines and campaign directives
• Troubleshoot basic system and data issues and work with ticketing system vendors and internal IT teams when issues arise
• Assist with testing system upgrades, new functionality, and integration.

Process & Data Integrity

• Develop and maintain standard operating procedures for database processes
• Establish quality-control procedures to minimize data errors
• Monitor database processes and identify opportunities for greater efficiency and automation
• Other duties as assigned

Qualifications

• 2+ years of experience in email marketing or CRM campaign management
• Proficiency with Salesforce Marketing Cloud, Pylitix, or a similar marketing automation platform
• Strong organizational and project management skills
• Excellent written communication and attention to detail
• Ability to follow instructions precisely and meet strict deadlines
• Salesforce Marketing Cloud expertise
• Campaign management and execution
• Data analysis and interpretation
• Strong attention to detail
• Strong problem-solving ability
• Excellent time management skills
• Strong communication skills (written and verbal)
• Ability to work independently and in teams
• Ability to work flexible hours, including evenings, weekends, and holidays.
• Schedule will vary based on the team's games, events, and marketing calendar and may include weekday office hours, evenings, weekends, holidays, home game days, and special events.

Preferred Qualifications

• Certification in Salesforce Marketing Cloud or related platforms
• Familiarity with HTML/CSS (basic level)
• Familiarity with SQL (basic level)
• Familiarity with JavaScript (basic level)
• Experience with marketing analytics tools or dashboards
• Knowledge of database management and data hygiene practices
• Background in customer service or client-facing roles

Strengthened by our Differences. United to Make a Difference

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.

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