Brand Manager – CMH, Türkiye

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us. 

Brand Manager – CMH, Türkiye

Reports to: Marketing Manager

JOB SUMMARY

JOB SUMMARY

Conduct and use strategic market analysis to inform and improve strategic decisions about the molecule/brand, with a strong focus on the pharmacy channel. Develop brand strategy, contribute to commercial initiatives and engage in life-cycle planning. Lead the development and execution of yearly customer plans, including physician-, pharmacy- and pharmacist-focused plans. Effectively develop and use relationships with internal functions and external stakeholders, particularly physicians, Thought-Leaders, pharmacists and pharmacy associations, to successfully execute marketing solutions. Pharmacy channel expertise and in-depth knowledge of the related therapeutic area will be differentiators.

JOB RESPONSIBILITIES

JOB RESPONSIBILITIES

• Brand Strategy & Customer Planning: Lead the development of local strategic customer and commercial plans (strategy, tactics, budget, and product forecasts), including physician and pharmacy channel plans, in alignment with global marketing strategies.
• Pharmacy Channel Strategy: Lead the development and execution of the pharmacy channel strategy in alignment with brand priorities; define the role of the channel, segment pharmacies, and build activation plans that strengthen brand presence, availability, and patient experience at the pharmacy level.
• Pharmacist Engagement: Build and sustain strong relationships with pharmacists and pharmacy associations; design pharmacist education programs, in-pharmacy visibility, and trade activities together with Commercial teams, in full compliance with applicable regulations and company policies.
• Physician Engagement: Develop and execute the physician engagement strategy in alignment with brand priorities; segment and target physicians, lead Thought-Leader engagement, plan scientific meetings and congress activities, and develop compliant omnichannel promotional programs together with Sales and Medical teams.
• Patient Journey & Pharmacy Insights: Shape patient journey touchpoints at the pharmacy, support disease awareness and adherence initiatives, and turn pharmacy sell-out and consumer insights into actionable brand and channel decisions.
• Marketing Execution & Performance Tracking: Test, monitor, and evaluate marketing tactics. Drive adjustments of plans based on field feedback and performance data.
• Cross-functional Collaboration: Work closely with Sales, Medical, Capability, Market Access and Corporate Affairs teams to support brand objectives and ensure alignment between field activities and marketing programs.
• Personal Data Protection: Act in accordance with privacy and other related procedures
  

JOB QUALIFICATIONS

EDUCATION

• Bachelor’s Degree, preferably in Pharma

EXPERIENCE

• 3-5 years’ experience in Brand Management in the pharma industry is required; experience with pharmacy channel expertise is strongly preferred.

SOFT SKILLS

• Taking Initiative
• Strategic Thinking
• Planning, Organization and Execution Capabilities
• Transforms data into brand impact using AI‑driven insights
• Cross-functional Teamwork (Agility and Flexible working in diverse environment)

TECHNICAL SKILLS

• Excellent command of written and spoken English
• Advanced MS Office skills (Excel, PowerPoint)
• Data analysis skills (e.g. IQVIA, sell-out and CRM data)

OTHER QUALIFICATIONS

• Military service should be completed for male candidates
• Ability to travel
• Follow up ability – to be sensitive to the urgency and responsibility
• Providing alternative insights on business issues
• First class communication skills, being proactive and demonstrating a positive attitude at all times

ASSETS

• MBA or MSc in marketing related field is preferred

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.