Lead, Voice & Channel (Commercial Partners)

Job Summary:

Title: Lead, Voice & Channel Operations (Commercial Partnerships)

Reports to: VP, Digital Marketing & Strategy

Location: New York, NY (In-office, 5 days a week)

The Role:

Roc Nation is looking for a dynamic Lead, Voice & Channel Operations to serve as the daily digital heartbeat for our Commercial Partnerships. This position is responsible for executing across all relevant handles, bringing strategies to life through community management, real-time cultural engagement, and rapid-fire content execution. Where the Digital Strategist plans the route, you drive the car. The ideal candidate is chronically online, deeply plugged into internet culture, and able to context-switch fluidly between vastly different brand identities.

You will collaborate closely with the Digital Strategist and the broader Commercial Partnerships team, serving as the chief architect of the "Tone & Voice" for diverse brands ranging from luxury nightlife to personal wellness products. This role owns a portfolio of brand relationships and contributes directly to achieving and exceeding revenue targets in a highly competitive and fast-paced environment.

Responsibilities:

• Tone & Voice Architecture: Establishes, refines, and embodies the unique brand voice for every project in the Commercial Partnerships portfolio. Seamlessly code-switches between different brand personas

• Always-On Channel Management: Oversees the day-to-day operations and publishing schedule across all brand handles. Ensures a consistent, high-quality, and highly responsive digital presence

• Real-Time Cultural Engagement: Monitors the timeline constantly. Identifies viral trends, cultural moments, and breaking conversations, inserting our brands into the zeitgeist authentically and rapidly

• Execution & Publishing: Brings the campaign strategy to life. Drafts elite copy, formats posts natively for specific platforms, and manages the tactical rollout of digital assets

• Community Building: Actively engages with followers, brand loyalists, influencers, and peers to foster highly active and passionate digital communities

• Crisis & Reputation Management: Acts as the first line of defense for brand reputation online, exercising impeccable judgment in high-pressure, fast-moving situations

• Lightweight Editing & Formatting: Acts as a nimble, hands-on creator capable of independently editing, resizing, and reformatting photo and video assets (e.g., cutting down clips for Reels/TikTok, resizing graphics for IG Stories) to fit native platform specs without bottlenecking the broader creative team

• Audio Strategy Execution: Brings the overarching audio strategy to life by seamlessly integrating approved Roc Nation catalog tracks and trending commercial sounds into daily short-form video content (TikTok, Reels), ensuring the audio aligns with the brand's voice, native platform trends, and maximizes algorithmic reach

Cross-Functional Synergy & Collaboration

• Digital Strategy: Partners daily with the strategic counterpart to convert overarching campaign blueprints into real-time content calendars, community management tactics, and flawless platform-native execution

• Creative & Content Production: Collaborates with designers, video editors, and production teams to execute fast-turnaround visual assets, memes, and short-form video cutdowns that align perfectly with each brand's aesthetic

• Promotions Team: Coordinates with the internal promotions division to sync organic publishing with paid media pushes, deploy aligned CRM/email campaigns, and actively engage with influencer and creator partners online

• Internal Brand Managers: Syncs directly with dedicated brand heads (e.g., for The 40/40 Club, Keys Soulcare, Planes Apparel) to ensure the assigned voice, copy style, and community interactions faithfully reflect each entity's core identity

• Sales & Commercial Partnerships: Ensures all brand partner tagged posts, sponsored mentions, trackable links, and dedicated deliverables are published accurately and on schedule to fulfill partnership agreements

• PR & Communications: Coordinates rapid-fire approvals for jumping on fast-moving cultural moments or breaking news, and serves as the first line of defense for brand safety and crisis escalation;

• Web & E-Commerce Support: Manages link-in-bio setups and landing pages to ensure a frictionless consumer journey from social discovery to final conversion

• Usage Rights: Ensures clearances for audio and music usage in social posts and compliance with FTC disclosure guidelines for partnered/influencer content

• Talent & Artist Relations: Coordinates collaborative posts, cross-promotions, and digital engagement with Roc Nation talent and client handles to maximize visibility across the broader Roc Nation ecosystem

​Additional Responsibilities include:

• Supports special projects, including social impact initiatives and artist and company-owned (O&O) events

• Assists with Roc Nation O&O and artist-led activations and experiences

• Asset management, including original content, partner pitch materials, decks, and partnership assets

• Other duties, as assigned

Qualifications:

• 4+ years of experience in social media management, community management, or digital copywriting for highly visible brands or talent;

• Deep expertise in social media publishing tools (e.g., Sprinklr, Sprout Social, Dash Hudson, Tubular, Brandwatch) and native platform insights

• An absolute master of copywriting, with the ability to write a viral thread, an inspiring Instagram caption, and an engaging TikTok hook;

• Chronically online and deeply plugged into internet culture, sports, music, and fashion trends

• High adaptability with the ability to context-switch between vastly different brand identities within the same hour;

• Willingness to work non-traditional hours (nights/weekends) as needed to respond to live events, pop culture moments, and 24/7 internet cycles

• Willingness to travel up to 15-20%

• Strong organizational skills to manage multiple brand calendars simultaneously without missing a beat

• Experience using CRM or productivity tracking tools (e.g., Airtable, Asana, Monday.com)

• Collaborative approach with ability to work cross-functionally

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Benefits & Perks

HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, paid time off including paid holidays, sick time and floating days

CAREER: Career and skill development programs with School of Live

WEALTH: 401(k) program with company match

Note – Roc Nation benefits and policies differ from Live Nation

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  

Roc Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.  

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Roc Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Roc Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek.

Any applicant who requires an accommodation in order to perform the essential functions of the job should contact an HR Representative to request the opportunity to participate in a timely interactive process. Roc Nation will also provide reasonable religious accommodations on a case-by-case basis.

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The expected compensation for this position is:

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.