Sr. Sales Engineer - Mumbai

ROLE PURPOSE

The Sales Executive drives new-account acquisition in whitespace, underpenetrated and emerging clusters, owning the hunting funnel from lead generation to deal closure.

KEY RESPONSIBILITIES

New Account Acquisition (Senior)

• Acquire new accounts across sub-regions and emerging segments (NPD-led wins)
• Own mould-maker / auxiliary / financier ecosystem ties at senior level – co-pitches and joint factory visits
• Own cluster mapping and whitespace penetration in deep-tier geographies

Mentorship & Deal Closure (Senior)

• Train and mentor junior sales-team members – accompany on early-cycle visits, qualification and demos
• Drive deal closure on complex / large opportunities

Field Execution (Junior)

• Field-led lead generation, customer profiling and qualification
• Cold-visit cadence in whitespace and emerging clusters
• Demos, quote support, TCO walkthroughs and deal closure for new accounts

CRM & Discipline (Junior)

• Maintain MIS / CRM / Salesforce hygiene and Sales Profiling Dashboard usage

PROPOSED TEAM STRUCTURE

The role is deployed across two tiers, with senior hunters mentoring the junior field team:

Tier

Key Focus

KPI Emphasis

Senior Sales Executive

Senior ecosystem ties, NPD-led wins, mentorship

New accounts (med / large)

Mould-maker referral conversion

Mentee productivity

Junior Sales Executive

Field lead-gen, qualification and closure

Leads / week

Qualified opportunities

First-order conversion

SUCCESS METRICS / KPIs

Acquisition

Funnel & Activity

Ecosystem & Cluster

New accounts acquired (S / M / L)

First-order conversion (%)

Revenue from new accounts

Leads generated per week

Qualified opportunities created

Activity discipline (visits, CRM)

Mould-maker referral leads converted

Cluster penetration metrics

Junior productivity post-mentorship (Senior)

KEY SKILL REQUIREMENTS

Skill Dimension

What We Are Looking For

Technical & Commercial

B2B hunting / new-business development

New-cluster penetration (whitespace / emerging)

Mould-maker, auxiliary and financier ecosystem & joint solutioning

IMM series, segment and application knowledge

Analytics & Planning

Funnel management & lead qualification

Cluster sizing & whitespace mapping

Sales Profiling Dashboard + TCO calculator

CRM discipline & MIS reporting

Interpersonal

Ecosystem relationship management

Mentoring & training (Senior)

Field-level networking in clusters

Behavioural

Hunter mentality & self-motivation

Networking orientation

Mentorship inclination (Senior)

Hustle & drive for new-account acquisition

EXPERIENCE PROFILE

• Senior: 6–9 years in B2B industrial hunting / new-business development with ecosystem and mentoring exposure
• Capital goods / industrial-equipment exposure preferred; IMM product knowledge a plus
• Graduate / MBA; engineering background advantageous