Marketing Specialist

If you are looking to make an impact on a meaningful scale, come join us as we embrace the Power of One!
 

We strive to be an employer of choice and establish a reputation for being a talent rich organization where Associates can grow their career caring for others. For over a century, we’ve served the health care needs of the people of Memphis and the Mid-South.
 

• Develops annual marketing plans, ensuring strategic alignment, timely execution, and effective budget management across assigned service areas.
• Leads the day-to-day coordination and execution of marketing initiatives, driving both strategic direction and creative development to deliver impactful, outcome-focused campaigns.
• Monitors the performance of marketing campaigns and adjusts strategies, as needed, to improve effectiveness and achieve desired outcomes.
• Oversees paid search and paid social media advertising campaigns, in partnership with external resources, and the creation of dedicated landing pages to drive engagement among target audiences.
• Partner with internal teams to support sponsorship initiatives and event planning.
• Works with communications, marketing, and web team members to ensure cohesive execution across messaging, audience targeting, and digital experience.
• Represents the marketing department in both in-person and virtual client meetings with a emphasis on relationship building and clear communication.
• Reviews marketing content for accuracy, clarity and brand consistency, while also ensuring all materials and marketing activities meet healthcare regulatory requirements.
• Prepares performance reports and presentations to share campaign results, strategic insights, and marketing impact to system stakeholders.
• Performs other duties as assigned or requested, contributing to the broader success of the marketing team and organizational goals.

• Required - Bachelor's Degree Marketing
• Preferred - Bachelor's Degree Advertising
• Preferred - Bachelor's Degree Business Administration/Management
• Preferred - Bachelor's Degree Communications

• Required - Business, marketing, communications, nonprofit management, development or related field 3-5 years
• Preferred - Healthcare environment 1-3 years

• Demonstrates a strong understanding of core marketing principles including branding, positioning, segmentation, and campaign strategy.
• Proven track record of leveraging business intelligence and market research to inform strategic planning and decision-making.
• Understands emerging trends in marketing, usage of cutting-edge tools and AI technologies to enhance strategic impact and operational efficiency.
• Proficient in multi-channel marketing, with proven success evaluating and optimizing marketing campaigns for measurable impact across all channels.
• Able to drive cross-functional collaboration and project execution, aligning team efforts with business goals and delivering clear updates to stakeholders.
• Detail oriented with proven project management skills, able to manage multiple marketing initiatives simultaniously, ensuring high-quality execution and ability to deliver projects on time and on budget.
• Understands and utilizes customer journey mapping to inform personalized, customer-centric marketing initiatives.
• Strong copywriting and editing abilities for digital content, email campaigns and printed promotional materials.

• There are no supervisory responsibilities assigned to this position. However, the incumbent works as a project leader and often coordinates with Marketing, Digital and Communications staff members on both short and long-term projects.

• The physical activities of this position may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion.
• Must have good balance and coordination.
• The physical requirements of this position are: light work - exerting up to 25 lbs. of force occasionally and/or up to 10 lbs. of force frequently.
• The Associate is required to have close visual acuity to perform an activity, such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; or extensive reading.
• The conditions to which the Associate will be subject in this position: The Associate is not substantially exposed to adverse environmental conditions; job functions are typically performed under conditions such as those found in general office or administrative work.
• Occasional travel for in-person meetings and events.

Boasting one of the South's largest medical centers, Memphis blends a friendly community, a thriving and growing downtown, and a low cost of living. We see each day as a new opportunity to make a difference in the lives of the people in our community.