Tourism and Creative Marketing Manager

Full Salary Ranges: $89,017.24- 129,075.00 Annually     

Anticipated Hiring Ranges: $89,017.24- $112,091.20 Annually

Why do I see two salary ranges?

The City of Greeley in compliance with Colorado state law, includes a salary range for all positions posted.  This law is intended to improve wage transparency.  The City of Greeley, in support of wage transparency, posts both the full salary range for each position (what you might anticipate your earnings could be if you work for the City of Greeley for some time), as well as the anticipated hiring range (the range within which the City anticipates making an offer).  The actual offer extended will be based on your years of relevant experience, education, certifications and potentially other factors.  

City of Greeley's Total Rewards
The City of Greeley is committed to providing a comprehensive total rewards program that supports employees in their work by encouraging excellence and investing in employee development and recognition. This philosophy is grounded in fiscal responsibility, organizational effectiveness, and employee safety and well-being, ensuring the responsible stewardship of public resources while offering meaningful and comparable rewards. This approach ensures that the city remains an attractive, inclusive, and rewarding work environment, while also effectively serving the community.  

Benefits: This position is benefits eligible. Please view our benefits guide here.

Job Summary:

The Tourism and Creative Marketing Manager leads the City of Greeley’s destination marketing operation and the Communication & Engagement department’s creative production team. This position is responsible for Greeley tourism strategy, the Lodgers Tax–funded tourism budget, VisitGreeley.com, and annual planning for destination marketing, while also supervising the video and graphic design team that produces creative for tourism, citywide campaigns, and City departments.

As both strategist and implementer, this position sets the direction for how Greeley is positioned and promoted as a destination—to leisure travelers, meeting and convention planners, sports and event organizers, and group travel—and then carries that strategy through to market. The role develops the annual tourism marketing plan and budget; manages agency, vendor, and media buys; builds partnerships with hotels, attractions, businesses, event organizers, and regional and state tourism partners; and measures results against clear goals for visitation, lodging, and return on investment. The role also serves as the department’s lead for brand standards and creative quality, ensuring video, graphics, photography, and campaign assets are strategic, on brand, accessible, and delivered on time.

This position requires strong leadership, sound fiscal judgment, and the ability to move between big-picture planning and hands-on execution in a fast-paced environment with multiple priorities, seasonal timelines, and competing demands. The Tourism and Creative Marketing Manager must be able to build and coach a high-performing creative team, set clear priorities and intake processes, make informed decisions, and adjust strategy based on data, market trends, and partner needs to grow visitation and strengthen perceptions of Greeley.

Experience, Education, and Skills:

Minimum Requirements:

• Bachelor’s degree gained through a four-year college/university academic program or specialized technical training of equivalent length in marketing, communications, tourism or hospitality management, business, or a related field.

• No less than seven years of progressively responsible professional experience in destination marketing, tourism, marketing, or creative/brand management, including at least three years supervising staff or leading a creative team.

• Demonstrated experience developing and managing a marketing budget, including planning, forecasting, tracking expenditures, and reporting.

• Experience developing and executing annual marketing plans and integrated, multi-channel campaigns (paid, owned, earned, social, and digital).

• Experience directing video production and graphic design work, including creative briefs, art direction, production scheduling, and quality review.

• Experience managing agencies, vendors, contracts, and media buys.

• Proficient in project management to successfully schedule, lead, and deliver multiple campaigns and projects at once.

• Experience using data and analytics (e.g., web analytics, social media metrics, lodging and visitor data) to measure performance and report outcomes.

• Strong verbal and written communication, presentation, and relationship-building skills.

• Experience with Microsoft Office 365 and Microsoft Teams, and familiarity with Adobe Creative Cloud, website content management systems, and social media management platforms.

• Ability to travel occasionally, including overnight, for trade shows, sales missions, and industry conferences.

OR 

• Any combination of related education, experience, certifications and licenses that will result in a candidate successfully performing the essential functions of the job,

AND 

• Possession of a valid driver’s license.

Preferred:

• Experience working in or with a destination marketing organization (DMO), convention and visitors bureau, or public-sector tourism program funded by lodging tax.

• Certified Destination Management Executive (CDME), Professional in Destination Management (PDM), or similar industry credential.

• Familiarity with Colorado Tourism Office programs, grants, and cooperative marketing opportunities.

• Experience with tourism research and data tools, such as lodging performance reports and visitor location data.

• Hands-on skills in video production, photography, or graphic design.

• Bilingual in Spanish preferred, but not required.

Knowledge, Skills and Abilities:

• Experience with strategy and operations -comfortable setting direction and then rolling up their sleeves to deliver the work.

• Understand destination marketing and the visitor economy, including how tourism supports local businesses, the City’s revenue, and community pride.

• Be a confident, supportive people leader who builds a collaborative, accountable, and creative team culture.

• Be fiscally responsible and comfortable managing public funds with transparency and accountability.

• Use data to make decisions and to tell the story of results.

• Have a strong eye for design, video, and storytelling, and give clear, constructive creative feedback.

• Be skilled at balancing competing priorities, seasonal timelines, and evolving partner needs while maintaining quality and momentum.

• Build trust and lasting relationships with internal and external partners at all levels.

• Be proud of Greeley and eager to share its story with visitors.

• Easily adapt to the changing needs and circumstances of marketing and tourism work.

Travel:

• Category B-Regular Local/Field Based Travel: This position requires regular travel within the County and nearby cities. Employees frequently travel to field sites, client locations, or other City buildings as part of their job duties. Access to a personal or City fleet vehicle may be required.

Essential Functions:

• Destination Marketing Strategy

• Develop and lead a multi-year destination marketing strategy and annual tourism marketing plan that positions Greeley as a place to visit, meet, compete, and stay, aligned with City priorities and the Communication & Engagement Strategic Plan.

• Define target audiences and markets (e.g., leisure, meetings and conventions, sports and events, group travel, and visiting friends and relatives) and develop campaigns and messaging to reach them.

• Steward and evolve the Greeley destination brand, ensuring a consistent voice and visual identity across VisitGreeley.com, social media, advertising, visitor guides, and partner materials.

• Monitor tourism, travel, and consumer trends, seasonality, and competitive destinations; identify and act quickly on time-sensitive opportunities such as seasonal campaigns, social trends, and event partnerships.

• Oversee VisitGreeley.com and tourism digital and social channels, ensuring content is current, engaging, search-optimized, and accessible.

• Tourism Budget, Annual Planning & Reporting

• Develop, manage, and monitor the Lodgers Tax–funded tourism budget, including the annual budget submittal, forecasting, expenditure tracking, and reconciliation, in compliance with City financial policies and applicable lodging tax requirements.

• Lead annual planning for Greeley tourism—setting goals, priorities, timelines, resources, and success measures—and integrate tourism priorities into the department’s North Star annual planning process.

• Manage contracts, scopes of work, and procurement for agencies, media buys, vendors, sponsorships, and research partners.

• Establish key performance indicators and track results (e.g., website traffic, campaign reach and conversion, lodging occupancy and revenue, event and group bookings, and earned media); prepare reports and return-on-investment analysis for leadership, City Council, and tourism partners.

• Identify and manage grants and cooperative marketing opportunities that extend the reach of the tourism budget.

• Creative Team Leadership (Video & Graphics)

• Supervise, coach, and evaluate the video production and graphic design team, including hiring, work assignments, performance management, and professional development.

• Establish creative intake, prioritization, and production workflows that balance tourism and visitor-facing priorities with citywide campaigns and department requests.

• Provide creative direction and final quality review for video, graphics, photography, and campaign assets to ensure they are strategic, on brand, accessible, and delivered on schedule.

• Maintain City brand standards, templates, and asset libraries, and serve as the department’s lead on visual identity and brand governance.

• Oversee video storytelling and production for City channels, including GTV8, social media, and the web, in coordination with department leadership.

• Manage the equipment, software, and production resources needed by the creative team.

• Partnerships & Implementation

• Personally lead and execute campaigns from concept to launch, including writing creative briefs, developing messaging, coordinating production, placing media, and measuring results.

• Build and maintain relationships with hotels, attractions, restaurants, event organizers, local businesses, educational partners, and regional and state tourism partners such as the Colorado Tourism Office.

• Support visitor services, hospitality partnerships, meetings, sports, and event attraction efforts, including bids, familiarization tours, and sales missions.

• Partner with the City’s media relations staff to pitch travel stories and host travel writers, content creators, and influencers. Represent Greeley at trade shows, industry conferences, and community events, and present tourism plans and results to City Council, boards, and partners.

• Performs other duties as assigned.

Supervisory Responsibilities:

• Organize and delegate assignments to team members. 
• Hiring, training, motivating and coaching employees. 
• Evaluate employee performance and goal setting. 
• Hold employees accountable for assigned tasks and goals. 
• Provide timely and constructive feedback and training opportunities. 
• Provide training opportunities with a focus on employee development. 
• Resolve conflicts and complaints. 
• Analyzing information and processes and developing more effective or efficient processes. 
• Establishing and achieving business and financial objectives. 
• Ensure compliance with safety procedures.

Work Environment and Physical Requirements:

Work Environment:

• Marginal to moderate hazards that are typically predictable or well protected against (i.e., on-location video and photo shoots, events, and site visits).

• Frequent contact with employees in person, by telephone, email and the virtual meeting environment.

• Exposure to frequent background noise.

• Employee may be asked to drive personal vehicle for business use.

• Employee is subject to working alone and/or with groups and/or attends meetings.

• Employee spends extended periods of times at fixed workstation.

• Employee may be asked to set up, participate in, and take down for special events which may occur outside of regularly scheduled hours.

• Employee may be required to work overtime, holidays, evenings, shifts, or weekends.

• Employee may be required to travel, including overnight, for trade shows, sales missions, and industry conferences.

• Employee is not substantially exposed to adverse environmental conditions; work performed is sedentary, generally in an office environment.

• Environment is safe to having minimal hazards that are typically found in a general office environment where there is rarely little or no exposure to injury or accident.

• Extensive work is performed on a computer; work is primarily performed at a desk.

Physical Requirements:

• Requires ability to manage competing priorities with frequent interruptions.

• Communication skills enough to hear and convey information to/from the public via telephone and in person.

• Operate standard office equipment requiring continuous or repetitive hand/arm movements.

• Vision enough to interpret computer screens and documents to assist the public and complete work assignments; specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

• Manual dexterity enough to accurately input, retrieve, and verify work assignments; employee is regularly required to use hands to finger, handle, or feel and reach with hands and arms.

• Duties may occasionally include light to moderate physical effort that includes stooping, kneeling, crouching, crawling; frequent standing or walking; frequently lifting and/or moving up to 10 pounds; maintaining arms and hands in the same position for repetitive tasks and frequently working with light objects and light hand tools.

EOE Statement: The City of Greeley provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

ADA Statement: We are committed to an inclusive and barrier-free search process. We provide accommodations for applicants requesting accommodation through the search process such as alternative formats of this posting.  Individuals with disabilities in need of accommodations throughout the search process should contact the ADA Coordinator at: HR@Greeleygov.com .

Conditions of Employment: The City of Greeley is an at-will employer.  Employees and the City may terminate employment at any time for any reason.  Candidates must successfully complete all pre-employment screenings and employment eligibility verification. Pre-employment screenings include a drug test, a background and national sex offender search, a motor vehicle record search, and for some positions, a physical demands evaluation. For more information about City policies and practices during the recruitment process, including but not limited to EOE, Reasonable Accommodation, and pre-employment screenings, please visit our career page HERE.