Director, Marketing Integration & Operations - Wharton Executive Education

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title

Job Profile Title

Job Description Summary

Job Description

Job Responsibilities

Launch, Campaign Planning, and Operating Rhythm

• Establish and maintain shared planning tools, calendars, templates, and workflows that create a common view of launches, campaigns, priorities, decisions, and next steps.
• Facilitate cross-functional launch planning for new programs and priority campaigns, including timelines, milestones, dependencies, owners, approvals, and readiness activities.
• Maintain an integrated launch and campaign calendar across paid, web, email/lifecycle, content, creative, social, multimedia, and analytics-related workstreams.
• Partner with functional leaders and program teams to confirm inputs, clarify handoffs, identify decision points, and improve planning practices while allowing functional areas to maintain specialized workflows where needed.

Optimization and Continuous Improvement

• Facilitate regular optimization reviews with functional leaders and agency partners, connecting performance inputs across channels and surfacing opportunities, risks, and dependencies.
• Help translate channel-level recommendations into agreed next steps, owners, timing, and decision points.
• Track follow-through on performance-driven improvements, including creative rotation, landing page updates, nurture adjustments, tracking fixes, and related campaign refinements.
• Escalate unresolved decisions, resource constraints, or priority tradeoffs to the Senior Director when needed.

Performance and Budget Visibility

• Integrate channel-level performance inputs into clear cross-portfolio views that help explain what is planned, what is working, where there are risks, and what decisions are needed.
• Partner with functional leaders, analytics resources, and agency partners to shape performance narratives for leadership and stakeholder updates.
• Support budget visibility in partnership with Performance Marketing and the Senior Director, including planned spend, pacing, tradeoffs, and budget-related decision points.
• Help connect performance insights and budget context to campaign planning, optimization discussions, and leadership recommendations.

Partner, Vendor, and Stakeholder Coordination

• Help keep timelines, dependencies, and deliverables aligned across external partners supporting launches, optimization, analytics inputs, budget visibility, and campaign support work, in partnership with the appropriate functional or vendor owner.
• Support functional leaders in scoping conversations by clarifying objectives, deliverables, timing, review cycles, measurement needs, and budget implications.
• Support communication with program teams, revenue/BD colleagues, and other internal stakeholders when launch or campaign support materials are required, ensuring the appropriate functional leaders remain engaged and visible.
• Help prepare clear updates for both leadership and cross-functional working teams, summarizing progress, risks, dependencies, decisions needed, upcoming milestones, and agreed next steps.

Process Improvement and Team Enablement

• Identify opportunities to reduce duplicative work, improve handoffs, and make shared information easier to access across the Marketing team.
• Recommend practical improvements to planning, communication, project management, and reporting processes as team needs evolve.
• Maintain lightweight playbooks, templates, and reusable tools that improve consistency and speed over time.
• Support onboarding and adoption of new planning practices so functional leaders and team members can work with greater clarity and fewer one-off status requests.

Other duties and responsibilities as assigned.

Qualifications

7-10 years of experience in integrated marketing, account leadership, marketing operations, program leadership, budget coordination, or a similar cross-functional role (in-house, agency, consulting, or a mix).

• Demonstrated experience leading complex initiatives across multiple teams and stakeholders without direct supervisory authority.
• Strong judgment and ability to clarify priorities, surface tradeoffs, and keep work moving when timelines and priorities compete.
• Comfort interpreting performance reporting and synthesizing cross-channel insights into clear stakeholder updates, decisions, and action plans, without needing to be the primary analyst.
• Experience supporting budget tracking, planning, or investment management across multiple workstreams or partners.
• Strong communication and follow-through skills; able to turn complex inputs into clear plans, performance narratives, budget views, and action lists.
• Experience coordinating agencies and external partners across multi-workstream delivery.

Preferred Qualifications

• Experience in an advertising agency, consulting, higher education, executive education, or similarly matrixed organization.
• Familiarity with marketing technology and measurement basics, including marketing automation, web analytics, campaign tracking, reporting workflows, and CRM-adjacent data inputs.
• Experience developing or improving shared planning tools, project management practices, templates, calendars, dashboards, or team-wide operating rhythms.
• Experience connecting performance insights, budget information, and stakeholder priorities into clear planning recommendations.

Job Location - City, State

Department / School

Pay Range

Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, and in alignment with salary ranges based on external market data for the job’s level. Internal organization and peer data at Penn are also considered.

Equal Opportunity Statement 

The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin (including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status or any class protected under applicable federal, state or local law.

Special Requirements 
Background checks may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits

• Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.

• Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.

• Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.

• Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family—whatever your personal needs may be.

• Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you’re newly hired, you won’t have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.

• Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That’s why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.

• Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.

• University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University’s libraries and athletic facilities, or visit our arboretum and art galleries. There’s always something going on at Penn, whether it’s a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you’re right in the middle of the excitement—and you and your family can enjoy many of these activities for free.

• Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.

• Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.

• Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.

• Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

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To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay