Physician Marketing Strategist

Our promise to you:

Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

All the benefits and perks you need for you and your family:

• Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance

• Paid Time Off from Day One

• 403-B Retirement Plan

• 4 Weeks 100% Paid Parental Leave

• Career Development

• Whole Person Well-being Resources

• Mental Health Resources and Support

• Pet Benefits

Schedule:

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Job Description:

Responsible for managing day-to-day marketing planning and execution for key service lines and market-specific strategies. This position applies market research and analytics to develop plans that competitively differentiate the organization and ensure growth in volume, market share, and brand awareness. In addition, this position builds strong relationships to advance strategic vision. Additionally, this role actively participates in providing outstanding customer service. Responsibilities for this role include organizing marketing plans, executing strategies, and maintaining effective relationships. This role accepts responsibility for maintaining respectful relationships with all.

• Manages day-to-day strategic marketing efforts for assigned service lines and dedicated markets with a regional and network focus.
• Coordinates with the Research team to develop market analysis and obtain competitor, consumer, and physician intelligence to create effective marketing plans.
• Monitors patient volume, market share, online engagement, and brand preference, implementing tracking mechanisms to measure success and reconcile ROI.
• Develops and maintains physician relationships, creating marketing strategies to drive physician referrals and collaborating with the Physician Relations/Sales team.
• Oversees websites related to the area of focus, collaborating with the Digital Strategy team to implement effective online and social media strategies.
• Works collaboratively with the Creative team, providing clear objectives, timely feedback, and reasonable deadlines for the development of deliverables.
• Serves as a brand ambassador, ensuring consistent execution of national and local brand standards across all areas.
• Plans and executes health fairs, community events, and negotiates community sponsorships, managing community relationships and partnerships.
• Manages service line and market-specific budgets, ensuring timely reporting and fiscal responsibility.
• Provides direct management responsibility for marketing interns and potentially marketing coordinators or specialists, assisting with hiring, retaining, and developing the team.
• Meets or exceeds customer service level expectations.
• Other duties as assigned.

Knowledge, Skills, and Abilities:

• Self-starter with the ability to work independently utilizing effective problem-solving skills to develop and implement strategic marketing initiatives, seeking marketing leadership for guidance and support. [Required]
• Introductory management skills and advanced organizational skills with the ability to multi-task in a fast-paced work environment. [Required]
• Advanced knowledge and skills to create and manage integrated marketing programs, including marketing planning; volume driving strategies; creative concepting and execution; corporate communications; digital and social media; development of media stories, effective project management, event planning; community sponsorships and outreach, and research analysis. [Required]
• Effective collaborator, able to drive accelerated results through sharing of ideas and building strong cross- and inter-departmental relationships with executives, staff, physicians, and/or community partners. [Required]
• Strong presentation and writing/story-telling skills. [Required]
• Sound critical thinker with the ability to analyze data with attention to detail and accuracy in order to make strategic decisions and recommendations that produce measurable results. [Required]
• Advanced experience in emerging digital media and technologies; proficient in social media platforms and strong understanding of digital analytics, cloud-based technology systems, PCC principles/platforms (e.g., Google Analytics/AdWords), and web development principles (e.g., HTML/CSS). [Required]
• Demonstrates proven ability to work well with others using tact and diplomacy. [Required]
• Effective project management, organization, and continued focus on professional development. [Required]
• Advanced skills in Microsoft Office Suite, specifically Word, Excel, and PowerPoint. [Required]

Education:

• Bachelor's [Required]

Field of Study:

• in Marketing, Communications, Business, or related field

Work Experience:

• 4+ marketing or related experience with complex project management and/or comprehensive campaign results [Required]
• Previous experience in healthcare industry [Preferred]

Physical Requirements: (Please click the link below to view work requirements)
Physical Requirements - https://tinyurl.com/mte9kpcf

Pay Range:

Background Screening Requirement (Florida Law)

Certain positions are subject to Florida Level 2 background screening, including fingerprinting, as required by state law.

Applicants may review general information about Florida’s background screening requirements at the Florida Care Provider Background Screening Clearinghouse:
https://info.flclearinghouse.com/

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.