Product Designer

** This role is not eligible for sponsorship AND is four days onsite hybrid at our N. Scottsdale office **

Who are we looking for?

Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Product Designer on the Digital Commerce team. Digital Commerce builds and improves the digital experiences our guests use to book and manage their stays, as well as the internal tools our Customer Care team relies on to support them. As a key member of this team, you will design intuitive, accessible experiences that make booking easier for guests and make it easier for our Customer Care agents to help them.

Are you a curious, collaborative designer who enjoys turning complex problems into simple, usable experiences for both guests and the people who support them? We invite you to apply today for our Product Designer IC2 role and #MakeItYourChoice.

Your Responsibilities

• Design user journeys, task flows, wireframes, prototypes, and high-fidelity designs for guest-facing web and mobile products, as well as internal tools used by our Customer Care team.

• Partner with Customer Care to understand agent needs, call workflows, and service recovery moments, and translate those insights into clearer, more efficient internal tools.

• Support the integration of AI-powered chat features, guided response tools, and knowledge-support experiences that help agents work faster and more consistently.

• Apply human-centered design methods to simplify complex workflows, balancing guest needs, business goals, and technical feasibility.

• Plan and support user research, including stakeholder interviews, usability testing, and journey mapping, and turn findings into clear design recommendations.

• Design, prototype, and hand off work in Figma using Choice’s established design systems, component libraries, and accessibility standards.

• Collaborate with Product Managers, Engineers, Researchers, Analysts, and other designers throughout discovery, delivery, and optimization.

• Communicate design rationale, research insights, and trade-offs clearly to both technical and non-technical partners.

• Contribute to UX audits, heuristic evaluations, and accessibility reviews, and support experimentation and A/B testing tied to measurable outcomes.

Your Experience, Skills & Competencies

• Bachelor's degree in Design, Human-Computer Interaction, Psychology, Human Factors, Computer Science, or a related field, or equivalent experience.

• 2-5 years of experience in UX or product design, creating web, mobile, SaaS, or employee-facing digital products.

• Experience designing internal tools, dashboards, or customer support/service workflows is strongly preferred.

• Proficient in Figma, FigJam, and modern prototyping and design-handoff workflows.

• Working knowledge of accessibility standards (WCAG), responsive design, and inclusive design practices.

• Comfortable using AI-assisted tools such as Copilot, ChatGPT, or Claude to support design work, paired with strong human judgment.

• Strong communication skills, with the ability to explain design decisions and research findings to technical and non-technical audiences.

• Demonstrates key competencies including customer focus, collaboration, and problem solving.

Your Team

This is an individual contributor role that will report to Todd Bromley. You will have 6 peer teammates and collaborate with cross-functional departments on a regular basis.

**This role is not eligible for sponsorship**

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.  

Choice’s Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice’s Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver