Director, Demand Generation

This role is hybrid for NYC, 2/3 days in the office required. All other locations are not being considered at this time.

About GitGuardian

GitGuardian is a global cybersecurity scale-up. The company is based in Paris, New-York City, Boston.

Among our early investors who saw our market value proposition, are the co-founder of GitHub, Scott Chacon, along with Solomon Hykes, Docker's co-founder. American and European top-tier VC firms have also invested in GitGuardian who raised its series C early 2026.

GitGuardian helps enterprises close credential-based breach paths. It finds secrets wherever they live, prioritizes remediation based on rich context, and prevents new exposure across code, systems, and AI. The GitGuardian platform is already used by more than 600K developers worldwide and by 50 of the fortune 500!

About your team and your mission

This is a high-ownership role at the center of GitGuardian's growth story. You'll report directly to the CMO and lead a cross-functional team spanning Demand Generation, Field Marketing, and GTM Engineering: the three functions that together drive pipeline, activate the market, and keep our go-to-market engine running efficiently.

GitGuardian operates internationally. North America is our largest market, but we also have a strong traction in western and northern Europe. You'll work in close alignment with the VP of GTM based in New York, and with our VP of Sales in Paris, sitting at the intersection of marketing strategy and revenue execution.

This is not a role for someone who wants to manage programs at arm's length. You'll be expected to set the direction, build the systems, develop the team, and hold the pipeline number.

Your main responsibilities will be in 4 key areas:

Demand Generation

• Own the pipeline engine: set the demand gen strategy across all channels (paid, organic, ABM, PLG-to-enterprise motions) and hold the team accountable to pipeline targets

• Lead ABM at scale: build and refine account-based programs targeting F500 and mid-market enterprise accounts across key verticals, in close partnership with Sales and RevOps

• Drive channel efficiency: continuously optimize spend allocation, CAC, and funnel conversion across paid digital, content syndication, webinars, and direct outreach programs

• Develop the Sales & BDR interface: define how marketing-sourced leads are handed off, nurtured, and followed up, ensuring tight alignment with the BDR team on SLAs and qualification criteria

Field Marketing

• Own the event strategy and execution: set the portfolio of events (owned, sponsored, partner-led) that generate pipeline and build brand presence in the US security market, including flagship events like RSA, Black Hat, ISACs, and GitGuardian-hosted practitioner events

• Activate regional GTM: deploy field programs that support territory-level sales goals, from executive dinners and lunch & learns to hands-on security workshops

• Build a community presence: develop relationships with the practitioner communities (DevSecOps, AppSec, IAM) that GitGuardian serves, in partnership with the Content and Brand team

GTM Engineering

• Lead GTM tech stack decisions: in partnership with RevOps, own the tooling layer that powers marketing execution: intent data, enrichment, automation, and attribution infrastructure

• Drive GTM efficiency: identify and eliminate friction in the lead and account journey from first touch to SQL, using data and tooling as force multipliers

• Enable AI-powered GTM programs: leverage the emerging stack of AI-native GTM tools to scale personalization, outreach quality, and campaign velocity

Leadership & Strategy

• Own the growth roadmap: translate the company's ARR ambitions into a quarterly marketing plan with clear investments, expected returns, and accountability mechanisms

• Develop the team: manage, coach, and recruit across Demand Gen, Field Marketing, and GTM Engineering; build a team that can scale with the company

• Report to the CMO and executive committee: present pipeline performance, channel effectiveness, and strategic recommendations at the executive level; bring both numbers and judgment to the table

• Operate as a senior GTM partner: work closely with the VP of GTM, Sales leadership, and RevOps to align on targets, account priorities, and quarterly plays

About you

Here's what we consider essential for success in this role:

• 10+ years of experience in B2B marketing, with a meaningful portion in demand generation, growth, or integrated marketing leadership

• Background in the cybersecurity industry, or a closely adjacent technical category

• Proven track record owning pipeline targets: you've had a number, you've hit it, and you can explain how

• Experience managing cross-functional marketing teams, including demand gen and field; bonus if you've managed technical marketers or GTM engineers

• Deep understanding of enterprise GTM motions: multi-touch ABM, sales-marketing alignment, BDR programs, and the full funnel from intent signal to closed deal

• High business acumen: you think in terms of revenue, not activities; you're comfortable in a room with the VP of Sales or CFO

• Hands-on and strategic in equal measure: you can set a six-month roadmap and then roll up your sleeves to unblock a campaign launch the next morning

The following skills would strengthen your application but aren't required:

• Experience marketing to both technical and executive audiences

• Familiarity with AppSec or IAM tooling landscape

• GTM engineering fluency: you've worked directly with tools like Clay, HubSpot, or custom automation stacks

• Prior experience at a company scaling to $100M+ ARR in the enterprise market

• International team management experience

The interview process

At GitGuardian, we are committed to building a diverse, equitable and inclusive workforce.

We will ask for your gender on the application page to help us understand the diversity of our applicant pool and to track our progress in attracting and hiring a diverse workforce. The information is optional and will not be disclosed to the hiring manager or the interview team and will not be considered in the hiring process. We appreciate your willingness to share this with us so that we can continue to improve our diversity and inclusion efforts.

1. First video call with our Recruiter

2. Interview with your manager, the CMO, Carole

3. Strategic business case, with a panel from the marketing team

4.1 Final interview with the CEO, Eric

4.2 References check

Benefits

• 🌴 25 days of PTO (employees are strongly encouraged to use all of it!)

• 🗓️ 10 public holidays

• 🧘‍♂️ Health, Dental & Vision insurance (80% coverage), for individuals and their families

• 💡 Short term & long term disability insurance (100% paid)

• 🌎 Travel policy including to our annual off-sites ('23 was South of France!)

• 💻 Up to $300 towards your home office set-up

• 🔌 Monthly remote work stipend $70

• 🙌 Complimentary access to Talk Space

• 🤝 Referral bonus of $4000 for any new Guardians we might hire thanks to you

• 💳 Pre-tax commuter plan access

• 💰 401(k) with Empower - 3% match!

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The salary range for this position is expected to be 230-260K per year + Equity.

GitGuardian is an equal opportunity employer committed to encouraging and celebrating its diverse and inclusive workforce. We’re building an employee experience that includes appreciation, belonging, growth, and purpose for everyone.

We welcome all without regard to age, race, color, religion, gender identity and expression, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, citizenship, national origin, disability, military status, veteran status, political affiliation, or any other protected characteristics. All aspects of employment will be solely based on merit and qualifications related to professional competence. GitGuardian operates on a principle of mutual respect and acceptance, and every employee must follow GitGuardian's anti-harassment and anti-discrimination company policies.

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