Senior Regional Marketing Lead - US

Deepki is more than a SaaS company; we are the market-leading sustainability intelligence platform for real estate, sitting at the nexus of finance and sustainability. We are scaling our North America operations to meet massive demand for data-driven decarbonization, helping our clients protect their assets, boost their bottom line, and have a positive impact on the planet.

We are looking for a high-impact, creative, AI-savvy Marketing Leader to own our North America marketing engine. You will act as the primary voice of our brand in the region, bridging global strategy with innovative local execution. This is a unique opportunity for an ambitious marketer to design the future of Deepki’s footprint, bringing together digital precision, event planning mastery, and a true growth mindset.

This role is central to our transition into an AI-powered marketing function, utilizing AI-driven insights to sharpen market impact and ensure precision across the region.

NYC based - hybrid set-up (3 days/week in office)

Key Responsibilities

Strategic Regional Leadership & Alignment

• Own the regional strategy: Act as the primary architect for Deepki’s North America marketing engine, translating global initiatives into a cohesive AI-enabled regional marketing plan that drives pipeline and revenue.

• Market Positioning: Serve as the guardian of Deepki’s reputation in North America. You will localize global strategy, ensuring our value proposition—from sustainability compliance to broad asset performance—resonates with modern real estate and financial stakeholders.

• Local Thought Leadership & Brand Amplification: Partner closely with the global Brand Communication team to identify, secure, and leverage high-profile local speaking opportunities, positioning Deepki’s regional experts as the definitive voices on real estate decarbonization.

• Voice of the North America Market: Be the voice of the North America market, sharing critical insights with global marketing, delivery, sales, and product teams to shape our regional roadmap.

• Cross-Functional Leadership: Act as the creative bridge across the organization. You will collaborate seamlessly with Sales, ADR and Delivery teams, fostering a "one-team" culture that turns cross-functional insights into market-winning collaboration.

Execution & Growth Engines

• Strategic Sales Partnership: Partner intimately with North America Sales leadership to define territory plans, align on account segments, and enterprise buyer personas, ensuring marketing and sales are perfectly synced.

• Orchestrate High-Impact ABM: Pioneer our 1:1 and 1:few Account-Based Marketing programs. You will be the architect of high-value AI-enabled experiences that penetrate our top strategic and enterprise accounts, driving both pipeline velocity and deep-rooted customer relationships.

• Innovative Campaigns: Bring innovation to the marketing mix by using AI to design and deliver integrated, multi-channel campaigns that elevate our brand and capture market interest. You will blend digital execution with high-touch events, identifying, negotiating, and maximising high-ROI event and industry sponsorships.

• AI-Driven Intelligence & Operations: Leverage AI-enabled tools to monitor market dynamics, competitive intelligence, and predictive account behavior, translating these insights into proactive, targeted marketing strategies while automating manual processes.

• Partnerships & Co-Marketing Engine: Collaborate with our channel partners, alliance networks and local institutional bodies to design and execute high-impact joint initiatives, including webinars, executive events, and co-led ABM plays.

• Thought Leadership Localization: Collaborate with Global Brand and Content teams to adapt global assets into high-relevance content tailored specifically for the North America regulatory and market landscape.

Lifecycle & Performance

• Customer Lifecycle Strategy: Build a comprehensive lifecycle program that supports the customer journey post-acquisition, including driving expansion and cultivating customer advocacy to turn satisfied customers into long-term strategic partners and industry champions.

• ROI-Driven Growth: Operate with an AI-empowered, outcome-oriented growth mindset. You will shift from vanity metrics to an ROI-driven operating rigor, ensuring every campaign and program directly contributes to sales pipeline, revenue, and market reputation.

Profile:

• 6+ years of B2B Marketing experience, with a proven track record of scaling demand in regional roles, ideally within SaaS or high-growth tech environments.

• Experience with complex, multi-stakeholder enterprise sales cycles.

• ABM Mastery: Deep, hands-on experience building successful ABM programs that have directly influenced enterprise pipeline and revenue.

• Creative Problem Solver: Not just "doing marketing," but innovating the marketing mix. You know how to take complex, multi-stakeholder enterprise cycles and simplify them into compelling, creative narratives.

• AI-Integrated Marketing Ecosystems: Go beyond basic AI usage; you architect AI-integrated marketing ecosystems to scale personalization, automate operational workflows, and optimize resource allocation, while maintaining event planning mastery and navigating local institutional partnerships.

• Collaborative Influence: Exceptional ability to build relationships across both regional teams (Sales, Delivery) and global corporate functions (Marketing & Communications, Product) . You are a cross-functional glue who can manage multiple stakeholders, bring teams together and respect corporate governance.

• AI-first, Data-Driven, Performance Mindset: Hands-on experience with AI/Salesforce/HubSpot and an analytical approach to attribution and performance reporting. You don't just track metrics; you optimize for business impact and ROI.

• Passion for the Mission: Genuine excitement about real estate decarbonization and the role technology plays in the transition to net-zero. Experience in real estate is a strong plus.

• Willingness to travel within North America to support events and partner activities.

Interview process:

• Recruiter interview - 45'

• Interview with a VP with the Marketing Department - 45'

• Panel interview with 3 people from Sales, Delivery & Marketing - 1h

• Final interview with the CMO, including a business case - 45'

Our commitment:

At Deepki, we believe that diversity is a core strength. As an equal opportunity employer, we review every application with the same care, regardless of origin, religion, gender, sexual orientation, age, or disability. Our hiring decisions are based solely on skills, motivation, and the needs of the company.

Deepki: #ImpactForward