Assistant Director of Booking and Event Operations

JOB SUMMARY:

The Assistant Director of Booking and Event Operations is responsible for bookings across Lambeau Field and Titletown. This role focuses on identifying new event opportunities, developing strategic initiatives, fostering client relationships, and optimizing revenue for both campuses. In addition, this position will oversee the event management of the Packers internal tentpole events including Family Night, Training Camp and Kickoff Concert. This position will manage the planning and execution of these events and will work closely with the event operations committee to ensure a seamless event experience for all stakeholders.

Job Responsibilities:

• Identify new event opportunities across concerts, family shows, professional and college sports as well as festivals. Cultivate partnerships and craft compelling event pitches and bids that align with the organization’s strategic vision.
• Serve as the primary liaison for promoters, artists, athletic directors, conference commissioners and external partners while coordinating with internal teams to ensure seamless event execution.
• Provide strategic oversight and management for all booked events, ensuring alignment with key stakeholders, maximizing revenue potential, and enhancing the overall guest experience.
• Identify and implement strategies to enhance profitability and explore additional revenue streams with key stakeholders.
• Stay up to date on industry trends, future tours, college games and scheduling, festivals, family shows and other emerging entertainment opportunities.
• Manage the planning and execution of Packers tentpole events, to include but not limited to Family Night, Training Camp and Kickoff Concert. Collaborate closely with the events committee and key stakeholder departments for each event.
• Develop, cultivate, and maintain strong relationships with local and national promoters, booking agents, talent representatives, athletic directors and conference commissioners and production agencies to secure events for Lambeau Field and Titletown.
• Manage contracts, deal memos, term sheets for events, ensuring accuracy and timely delivery with our legal team.
• Assess event viability against strategic goals and financial targets, ensuring alignment with overall programming objectives and organizational strategies with our finance department.
• Lead negotiation and execution of event deals, securing favorable terms that optimize financial and experiential outcomes.
• Analyze and report event performance insights to senior management.
• Handle sensitive and confidential information with discretion, professionalism, and sound judgment.
• Collaborate closely with internal stakeholders; marketing, ticket office, digital, broadcast, game presentation, operations, partnerships, hospitality, security and finance teams through clear communication and regular meetings to coordinate event management.
• Provide prompt, professional responses to external organizations, agencies, departments, and key stakeholders.
• Assist in managing departmental and event budgets, implementing strategies to maximize revenue streams while optimizing cost efficiencies.
• Conduct market research, compile data and build pitches to support booking efforts for targeted artists, shows, college games and international sporting events.
• Other duties as assigned.

Qualifications:

• This individual should be an experienced and accomplished sports and entertainment professional with a proven track record of securing and executing large-scale, successful events through strong relationships with promoters.
• The ideal candidate possesses a sales driven mindset and excels in a collaborative environment, working seamlessly with departments such as finance, marketing, ticketing, and facilities to ensure the successful execution of events.
• Bachelor’s degree from four-year accredited college or university required.
• Minimum 8 years of experience in business and event strategy.
• Live Entertainment, Sports Management and/or Event Management, Marketing and industry experience strongly preferred.
• Proven track record of producing deal structures across a variety of event types.
• Must have the ability to negotiate, gain buy-in, build consensus and work in a team environment.
• Must possess excellent verbal and written communication skills.
• Must be self-directed, resourceful, and able to work independently.
• Must be able to identify problems, their sources, and their potential solutions while continuing to successfully conduct day-to-day operations without interruption.
• Handle sensitive and confidential information with discretion, professionalism, and sound judgment.
• Ability to multi-task and coordinate large projects simultaneously.
• Must have exceptional interpersonal and problem-solving skills.
• Must have the ability to interact, develop, and maintain relationships with individuals at all levels both internal and external.
• Must be a flexible and reliable team player, both within own department and within the company as a whole.
• Must have proficiency in G-Suite, Microsoft Word, PowerPoint, Outlook and advanced working knowledge of Excel is a must.
• Must possess the ability to work a flexible schedule that includes long as necessary to support the event business, including evenings and weekends.
• Occasional travel to conferences, international markets and events.

Physical Demands and Work Environment:

• Ability to sit or stand for extended periods of time.
• Ability to work in extreme weather conditions, both hot & cold, in rain/snow/windy conditions
• Ability to remain in a stationary position for periods of time.
• Ability to focus on projects for periods of time.
• Occasionally lift and carry up to 50 pounds.
• Operates in a professional office environment.
• Role routinely uses standard office equipment.

TRAVEL: This position does require travel to conferences, events, and international markets.

SUPERVISES: This position does not have supervisory responsibilities

SUPERVISED BY: Chief Marketing Officer

DEADLINE: Please submit resume by November 3, 2026

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

This job description has been approved by management. This job description is not designed to cover or contain a comprehensive listing, and duties and responsibilities may change at any time with or without notice.