Marketing and Branding Manager

Founded in 2003, Kanner & Pintaluga is a NLJ500 and Mid-Market Pro 50 law firm that has recovered over $1 billion for property damage and personal injury clients nationwide. With nearly 100 lawyers and more than 30 offices throughout the United States, our primary goal is to achieve the most favorable outcome for our clients, who have the absolute right to receive the maximum compensation for their damages.

POSITION SUMMARY: 

The Marketing & Branding Strategist will be responsible for strengthening Kanner & Pintaluga’s brand presence and developing strategic marketing campaigns designed to attract both prospective employees and clients. This role will focus on showcasing what differentiates the Firm as an employer, while also highlighting the Firm’s legal successes, knowledge, and experience to strengthen its position in the marketplace to attract prospective clients.

The Marketing & Branding Strategist will work closely with Firm leadership and internal teams to develop compelling content and campaigns that communicate the Firm’s unique value, reinforce its brand identity, and differentiate Kanner & Pintaluga from both competing employers and law firms.

ESSENTIAL JOB FUNCTIONS: 

• Develop and execute comprehensive marketing and branding strategies that strengthen Kanner & Pintaluga’s brand identity and market presence. 
• Develop and manage campaigns designed to increase awareness of the Firm among prospective clients, and employees. 
• Lead employer-branding initiatives that effectively communicate the Firm’s culture, employee experience, career opportunities, and differentiators to prospective talent. 
• Develop and execute client-facing campaigns that highlight the Firm’s legal experience, successes, capabilities, and areas of practice to generate awareness and prospective client interest. 
• Create compelling marketing content for digital and traditional channels, including website content, social media, advertisements, internal communications, and other promotional materials. 
• Partner with Managing Attorneys to identify significant case results, attorney accomplishments, and other stories that can be leveraged for branding and marketing purposes. 
• Develop strategies for showcasing the Firm’s case results and attorney expertise while ensuring all marketing materials comply with applicable legal advertising rules and Firm policies. 
• Manage the Firm’s brand voice and visual identity across marketing channels, ensuring consistency in messaging, tone, and presentation. 
• Develop and maintain a content calendar that coordinates employer-branding, client-facing, recruiting, and Firm-wide marketing initiatives. 
• Monitor market trends, competitor marketing strategies within the legal industry to identify opportunities for differentiation. 
• Collaborate with Human Resources to develop campaigns and initiatives designed to attract and engage high-quality candidates. 
• Analyze campaign performance and marketing metrics to evaluate effectiveness, identify trends, and make data-driven recommendations for future initiatives. 
• Monitor and manage the Firm’s digital presence, including social media platforms, online profiles, and other relevant digital channels. 
• Maintain awareness of legal industry advertising and marketing regulations and ensure marketing initiatives are developed and implemented accordingly.
• Perform other related duties as assigned.

EXPERIENCE/REQUIREMENTS: 

• Full-time, 8:00am to 5:00pm, M-F
• Bachelor’s degree in Marketing, Communications, Public Relations, Advertising.
• 3 or more years of experience in marketing, branding, communications or public relations. 
• Experience developing and executing marketing campaigns across multiple channels.
• Experience creating content for digital platforms, including websites, social media, email marketing, and other marketing channels.
• Strong understanding of branding principles, content strategy, audience engagement, and digital marketing.
• Experience developing messaging and campaigns for different target audiences, including clients and prospective employees. 
• Strong writing, editing, and verbal communication skills, with exceptional attention to detail.
• Experience working collaboratively with leadership and cross-functional teams to develop and execute marketing initiatives.
• Strong project management skills with the ability to manage multiple projects, priorities, and deadlines simultaneously. 
• Familiarity with marketing analytics and the ability to evaluate campaign performance and make data-driven recommendations.
• Proficiency with Microsoft Office Suite and commonly used marketing, social media, content management, and design platforms.
• Experience in a law firm, or other professional service organizations. 
• Knowledge of legal marketing and advertising principles is a plus.
• Ability to maintain confidentiality and exercise sound judgment when working with sensitive Firm, client, employee, and case-related information.

FIRM BENEFITS

The Firm offers a competitive benefits package for our full-time employees and their families. Here is a summary of our benefits (the list is not all-inclusive):

• Competitive Wage
• Paid Time Off, Holiday, Bereavement, and Sick Time
• 401K Retirement Savings Plan with Firm match
• Group Medical/Dental/Vision Plans 
• Employer-Covered Supplemental Benefits 
• Voluntary Supplemental Benefits 
• Annual Performance Reviews 

Equal Opportunity Statement

Kanner & Pintaluga is an Equal Opportunity Employer. Kanner & Pintaluga retains the right to change, assign, or reassign duties and responsibilities to this position at any time — in its sole discretion. Employment is at will.

E-Verify

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the I-9 Form.