Manager, Copy Content

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

The Copy Content Manager is a key part of creating impactful communications at A3, AbbVie’s internal advertising agency. They are responsible for developing user-centric, omni-channel marketing materials for major internal initiatives and AbbVie brands. This position provides strategic direction and advice, writing, editing, and content for print and digital communication channels, including social media, videos and web/multimedia. The Copy Content Manager will collaborate with agency leadership, capability leads, and cross-functional teams to translate strategic business goals into impactful user experiences, ensuring all deliverables exceed expectations and align with regulatory standards.

Role Responsibilities:

• Creates copy and content that is both compelling and medically accurate.
• Creates print, digital and video content for a range of omni-channel channels, including social media, email, web banners, websites, and apps.
• Implements and expands marketing strategy by developing content that engages the target audience, improves the quality of communication, and facilitates breakthroughs in innovation and differentiation.
• Manages the delivery of compelling communications in a fast-paced environment to ensure projects are submitted accurately, on-time, and in compliance with pharmaceutical advertising standards, AMA style guidelines, and industry best practices.
• Incorporates stakeholder feedback quickly and uses market analysis, patient feedback, data analytics, and usability findings to tailor copy to best meet customers’ needs.
• Active client-facing involvement, including creative presentations, participation in workshops, and client meetings.
• Executes materials that are aligned with brand standards and cross-functional review processes (Medical, Regulatory, Legal).

Qualifications

• B.A./B.S. in Business, Communications or Advertising; or equivalent business experience within advertising, pharmaceutical or related industry.
• 10+ years advertising or pharmaceutical writing experience.
• Portfolio demonstrating proven skills in creating advertising and promotional ideas, concepts, and campaigns, including social media, video, email and banner ads.
• Working knowledge of FDA advertising and promotion regulations and AMA style guidelines.
• Functional knowledge of Artificial Intelligence (AI) as both a generative and research tool.
• Experience in researching, understanding, and interpreting medical and scientific literature and concepts – and translating this information into successful communications aimed at internal, HCP and patient target audiences.
• Advanced written, verbal, and presentation skills; project management skills; and organizational skills.
• Independent and self-sufficient working style. Have a high degree of initiative to drive projects to completion in a fast-paced environment; and an ability to absorb and respond to constructive feedback and turn projects around quickly when off course.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
• This job is eligible to participate in our long-term incentive programs. 

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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