Greenmarket Assistant Regional Manager of Publicity

Description

Organization Information 

GrowNYC is a 56-year-old environmental nonprofit organization helping more than 3 million New Yorkers by providing essential services and taking action to make NYC a livable city, one where every person can enjoy a healthier, more sustainable life. GrowNYC Programs include: 

• Our network of Greenmarkets and the work of GrowNYC Wholesale ensure that all New Yorkers have access to the freshest, healthiest local food. 
• We build and support community and school gardens through volunteer days, technical assistance, training, grants and more. 
• We provide 70,000 children each year with programs that provide meaningful interactions with the natural environment. 

Greenmarket Assistant Regional Manager of Publicity (Full-time)

Position Summary

The Greenmarket Assistant Regional Manager of Publicity works to assist the Greenmarket Publicity Manager and the Greenmarket Regional Managers in overseeing the day-to-day outreach, programming, and publicity for our 45+ weekly Greenmarket locations through a combination of regular weekly tasks, seasonal projects, on-demand support, and regular work in the field. The Greenmarket Assistant Regional Manager will support Site Lead training and supervision.

This position's primary focus will be on the day-to-day outreach, programming, and publicity for our 45+ weekly Greenmarket locations. The ideal candidate possesses flexibility, organization, enthusiasm, and excellent communication skills. 

Requirements

Greenmarket Assistant Regional Manager of Publicity Responsibilities (Include but are not limited to):

Outreach, Programming, and Publicity

• Along with the Greenmarket Publicity Manager and Regional Managers, coordinate and implement outreach and programming plans for 45+ Greenmarket locations. 
• Support the Greenmarket Publicity Team in developing and executing social media content strategy across multiple platforms, including writing captions, creating Instagram Stories, producing Reels, scheduling and publishing posts, and engaging with audiences.
• Maintain administrative access to Greenmarket social media accounts and other communications platforms, safeguarding passwords and other confidential digital credentials in accordance with organizational policies.
• Capture high-quality photography and video content at Greenmarkets throughout New York City for use across digital and print communications.
• Collaborate with GrowNYC's graphic designer to develop flyers, posters, signage, marketing collateral, and promotional materials for Greenmarket. 
• Work extensively in Canva to design graphics and promotional materials for social media, educational programming, presentations, and internal communications.
• Write and distribute monthly promotional communications to Greenmarket Site Leads highlighting upcoming programming, outreach opportunities, seasonal initiatives, and organizational updates.
• Along with the GrowNYC Volunteer Manager, coordinate staff and volunteer attendance at tabling events hosted by GrowNYC partners.

Market Operations 

• Temporarily oversee daily on-site Greenmarket operations across all boroughs, in the absence of a site lead due to illness or last minute schedule changes.
• Help coordinate and maintain Publicity market equipment, signage, and promotional/informational materials. 
• Participate in bi-weekly FAA department Operations meetings.

Site Lead Training and Supervision Support 

• Support the Staffing team by participating in the interviewing and hiring process for Seasonal Site Leads. 
• Host in-person office visits for new staff during their onboarding process.
• Plan and lead in-person training sessions for Greenmarket Site Leads.
• Create recorded training sessions related to publicity, outreach, and programming for Greenmarket Site Leads. 
• Assist the Administrative team in tracking and following up on Greenmarket required training and certifications for Site Leads.
• Travel to various Greenmarket sites to provide training and support for site staff in the form of customer service and at-market outreach and promotional activities.
• Assist with coordinating onboarding of new staff and coverage of existing staff by participating in management-level communication channels.
• Provide ongoing coaching and feedback to Greenmarket Site Leads. 
• Visit Greenmarket sites regularly to review programming, address issues if they arise, and assess staff performance.
• Provide support and supervision for Site Leads in the absence of the Greenmarket Regional Manager or upon request.

Fresh Food Pantry

• Coordinate and oversee all operational aspects of the GrowNYC Fresh Pantry Program.
• Strategically identify, outreach to, and recruit new partner pantries to expand the program’s footprint and serve additional neighborhoods. 
• Serve as the primary point of contact for existing pantry partners, building strong relationships, facilitating communication, and addressing operational needs or challenges.
• Streamline onboarding processes for new pantry partners and provide ongoing guidance and resources.

Admin Support

• Coordinate and manage guest tabling requests from nonprofit organizations, government agencies, and community partners.
• Assist with ordering, submitting purchase orders in Netsuite, inventory management, organization, distribution, and tracking of supplies, equipment, and merchandise for Greenmarket. 
• Maintain and archive digital communications materials, including social media graphics, Canva templates, promotional assets, educational materials, and outreach resources.
• Organize and maintain printed promotional materials, signage, farmer posters, and outreach collateral.
• Participate in publicity, programming, and strategic planning meetings, contributing ideas for seasonal campaigns and community engagement initiatives.
• Assist with special projects, organizational initiatives, and cross-departmental collaborations as assigned.
• Maintain confidential organizational information, including internal planning documents, staffing information, communications materials, and digital assets.

Required Qualifications

• Familiarity with Adobe Creative Cloud programs and Canva. 
• Proficiency in Google Suite.
• Valid Food Handlers Certificate. 
• Valid New York State Driver License and willingness to drive a cargo van.

Ideal Qualifications 

• Minimum of one year of experience managing staff (preferably supervisory experience similar in scope to current Greenmarket field-based staffing) with a people-centered and inclusive leadership style.
• Excellent interpersonal, organizational, written, and verbal communication skills.
• Ability to follow direction, work as a team, and dedicate yourself to a common mission and set of goals.
• Ability to prioritize competing deadlines, manage multiple projects simultaneously, and work independently while exercising sound judgment and maintaining attention to detail.
• Flexible approach to work, with the ability to focus on meeting emergent needs.
• Creative problem-solver, able to troubleshoot and use good judgement to make on-the-spot decisions.
• Strong knowledge of, and interest in, issues relating to local food, sustainable agriculture, and food access
• Familiarity and experience with creating content for various social media platforms
• Proficient in Monday, Edits, and Meta Business Suite.
• Spanish, Mandarin, or Cantonese language proficiency.

Physical Requirements

Ability to lift up to 65 lbs and work outdoors, walking, and standing for periods of 8-10 hours, sometimes in extreme temperatures or noisy environments. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. 

Schedule

This position is full-time and year-round, with a regular schedule of Tuesday-Saturday, including holidays. Site shifts and other logistical work may begin as early as 5 AM, and assistance with special events can require evening work. This is a hybrid role requiring on-site presence at our office in downtown Manhattan or in the field, with one remote work day per week. 

Compensation

This position is a full-time non-exempt salaried position and it pays $55,000 – $57,000 and includes full benefits (medical, dental, vision, life insurance, long-term disability, incentive savings plan, paid time off, Public Service Loan Forgiveness, and potential for parental leave for full-time regular employees who have been employed with GrowNYC for 175 days and FSA programs). This position is non-union eligible/not a part of the bargaining unit.

Location

100 Gold St., New York, NY or in the field at food access sites. In-person field-based work and off-site travel will be expected.

Applications

Qualified candidates for the position should submit a cover letter, resume, and three references to: GrowNYC. Interviews will take place on a rolling basis. Due to the volume of employment applications received, GrowNYC is unable to respond to each application individually. Applicants will be contacted directly if selected as a candidate. No phone calls or recruiters or recruiting agencies, please. 

Application deadline is November 2, 2026.

Contact

GrowNYC 

P.O. Box 2327

New York, NY 10272

212-788-7900

For additional information, please see our website: grownyc.org 

**Upon tender of offer, GrowNYC expects that the candidate will be available to start the role within a maximum of 21 days.**

GrowNYC is an Affirmative Action Equal Opportunity Employer and hires without regard to race, gender, religion, age, sexual orientation or physical disability.