Lead Manager, Social Strategy & Content Creation

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.

Role Summary

AT&T Corporate Communications is looking for a social-first storyteller who knows what makes people stop scrolling, lean in and engage. This role sits at the intersection of corporate storytelling, PR and social media, helping reimagine how AT&T tells its biggest stories across corporate-owned social channels, especially LinkedIn.

This is a different kind of social role. You’ll bring a creator’s mindset to Corporate Communications, finding compelling ways to tell stories about AT&T’s news, ideas, people and reputation. The right person thinks like a strategist, writes like an editor and creates for social. You pay attention to what people are talking about, notice when a company is telling its story in an interesting way and know how to find the human or unexpected angle that makes people care.

You’ll report to AT&T’s Editor-in-Chief and work closely with AT&T’s broader Social Media team, Executive Communications, Media Productions and communicators across the company to build a more distinctive voice for AT&T’s corporate channels and help the best stories travel further.

What You’ll Do

Reimagine corporate storytelling for social 

• Help define and execute AT&T Corporate Communications’ LinkedIn and social content strategy to grow audience, engagement and relevance.
• Turn corporate news, reputation priorities, executive voices and company stories into content built for how people actually consume information on social. 
• Develop original, social-native ideas rather than simply translating corporate announcements into posts. 
• Build repeatable content franchises, formats and editorial ideas that give audiences reasons to follow AT&T. 

Create for the Feeds

• Write sharp, compelling copy, from a single great line to longer-form LinkedIn storytelling. 
• Develop original concepts for short-form video, graphics, carousels, newsletters, executive content and emerging formats. 
• Partner with designers, producers, videographers and other teams to bring ideas to life. 
• Move seamlessly between planned storytelling and real-time opportunities sparked by news, social conversation and culture.

Stay plugged into culture 

• Keep a pulse on conversations across business, tech, media, sports and entertainment to keep the storytelling current, human and relevant.
• Identify moments where AT&T has a credible and interesting reason to participate, with the judgment to know when it doesn’t.
• Bring outside inspiration into the newsroom from brands, creators, publishers and emerging platforms. 
• Connect Communications + Social 
• Serve as a key bridge between Corporate Communications and AT&T’s broader Social Media team. 
• Bring Corporate Communications into the creative process earlier and help turn priority news into platform-native opportunities. 
• Use audience insights and performance to test new approaches, sharpen storytelling and establish best practices. 

What You’ll Bring

• Experience at the intersection of corporate communications, PR and social media, with an understanding of how owned content can strengthen a broader communications strategy.
• Demonstrated success creating and growing organic social content for a company, corporate brand, publisher or major organization.
• Deep fluency in LinkedIn and a track record of growing audience or engagement on the platform.
• Exceptional writing and editing skills, with the ability to make complicated subjects simple, interesting and human.
• Strong creative instincts and a portfolio that shows you’ve built ideas, formats or channels that earned attention and grew an audience.
• A pulse on culture and sound judgment about when and how a brand should participate.
• Comfort moving quickly and collaboratively within a highly matrixed organization, working across peers, executives, creative and production teams while experimenting and learning from performance.

What Success Looks Like

• More people see, engage with and share the stories Corporate Communications puts into the world.
• AT&T’s corporate social presence becomes more distinctive, relevant and engaging, growing audiences across priority channels.
• AT&T develops recognizable social franchises and formats that give audiences new reasons to follow its corporate storytelling.
• Performance insights continually sharpen what we create and how we tell our stories.

Supervisor: No

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

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AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.