Advisor, Business Development

Job Description

Plans, develops and executes strategic and comprehensive business development and marketing initiatives to support the hospital’s objectives and goals, with specific focus on revenue enhancement and market share growth. Grows and manages strategic relationships.

Job Responsibility

• Provides strategic advice and guidance to the Business Development function. Identifies and develops new business opportunities for the hospital from initial planning to execution; ensures that business development policies, strategies, systems, structures and approaches align with the hospital’s strategic priorities related to organizational growth, admissions/census goals and program development.
• Identifies, develops, maintains and leverages strategic business relationships and networking opportunities with entities including but not limited to physicians, medical/group practices, hospitals, clinics, business leaders, community-based organizations, employee assistance programs and government agencies, leading to new referral source relationships and name and service recognition for the hospital.
• Collaborates with Corporate shared services, i.e., Planning, Finance, Marketing, etc. to develop and implement growth initiatives, as needed.
• Supports overall marketing campaign, planning and implementation for the hospital; establishes strong relationships with clinical and hospital leadership to understand objectives and opportunities.
• Develops strategic operating goals, objectives and budget; reports operational performance, justification and/or corrective action.
• Provides leadership, guidance and assistance in planning and evaluating business and marketing initiatives.
• Coordinates special projects and events related to contract and referral development.
• Identifies opportunities for operational improvements and/or expansion of services and implements approved enhancements.
• Complies with legal and regulatory compliance requirements.
• Performs related duties as required. All responsibilities noted here are considered essential functions of the job under the Americans with Disabilities Act. Duties not mentioned here, but considered related are not essential functions.

Job Qualification

• Bachelor's Degree required, or equivalent combination of education and related experience.
• 10+ years of relevant experience and 2+ years of leadership / management experience, required.

Preferred qualifications

• Experience developing and maintaining referral source relationships with physicians, medical practices, hospitals, community organizations, employer groups, and other key stakeholders to support business growth and service line expansion.
• Demonstrated success in business development, physician relations, healthcare marketing, or outreach initiatives within a hospital, health system, or healthcare-related environment.
• Strong relationship-building, networking, and presentation skills with the ability to effectively engage clinical leaders, community partners, and external organizations to enhance market presence and brand recognition.
• Experience collaborating with cross-functional teams, including Marketing, Finance, Strategic Planning, and Operations, to develop and execute growth strategies, community engagement initiatives, and marketing campaigns.

*Additional Salary Detail 
The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future.When determining a team member's base salary and/or rate, several factors may be considered as applicable (e.g., location, specialty, service line, years of relevant experience, education, credentials, negotiated contracts, budget and internal equity).