Specialist, Event Engagement

Summary

The Specialist, Event Engagement supports the planning, coordination, and execution of engaging attendee experiences across a variety of organizational events, ranging from executive gatherings to large-scale conferences and expos reaching up to 26,000 attendees. This role contributes to event branding, attendee engagement, event environments, vendor coordination, and live production to help deliver cohesive and memorable experiences.

The Specialist manages defined event projects and workstreams from initial planning through onsite execution, coordinating with internal stakeholders, external vendors, and event partners to ensure successful delivery. This role requires a creative, highly organized, and solutions-oriented event professional who can manage multiple priorities, translate concepts into effective event experiences, and contribute to a consistent attendee journey across event environments and live programming.

Responsibilities

Event Branding and Design

• Support the development and implementation of event branding across printed, digital, environmental, and onsite assets.
• Own the event signage plan for assigned events, partnering with Event Logistics to coordinate signage needs, placement, messaging, visual consistency, and production.
• Source and coordinate entertainment, décor, and other specialty vendors that enhance the event environment and attendee experience.
• Bring fresh ideas and event trends forward to help strengthen attendee engagement and onsite experiences.

Production

• Support Main Stage production by developing and maintaining run-of-show, master script, rehearsal, and production documents.
• Coordinate the development of on-screen graphics, animations, and other visual content for programming stages.
• Support onsite stage operations, including green room management, speaker movement, rehearsal and technical-check schedules, and show calling as assigned.

Internal Partnerships

• Partner cross-functionally with SHRM teams and internal business units to bring their priorities, programs, and brands to life within assigned events.
• Support the development and execution of onsite experiences for internal partners, including activations, programming, signage, meetings, and special events.
• Manage assigned project timelines, deliverables, and budgets, working with internal stakeholders and vendors to keep plans on track.

External Partnerships

• Coordinate with external vendors to manage deliverables, deadlines, production details, and onsite execution.

Other duties and projects assigned. 

Education & Experience Requirements

Education

• Bachelor’s degree in Business, Marketing, Communications, Hospitality, Public Relations or related field preferred or relevant equivalent experience in lieu of degree.

Experience

• Three (3) or more years of related experience in a similar work environment and role, preferably with a PR/marketing/event agency or in-house for medium to large brand(s). 

Certifications - NA

Knowledge, Skills & Abilities

• Familiar with corporate events and/or city-wide conferences and expos. 
• ​Demonstrated ability to build relationships both internally and externally. 
• ​Strong project management skills and history of success.  
• ​Solid written and verbal communication skills with ability to clearly articulate a story or idea to internal or external audiences. 
• ​Exemplary judgment, organization, and attention to detail.
• ​Creativity and intellectual curiosity especially as it relates to traditional and non-traditional events and associated trends.  
• ​Demonstrated collaboration skills.  
• ​Demonstrated ability to multi-task and meet critical deadlines. 
• ​Demonstrated ability to interact with all levels within an organization and display strong customer service skills, diplomacy, and tact. 
• ​Proficiency in Microsoft Office suite of applications​. 

• Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.

Physical Requirements

This position operates in a typical office environment (which includes a home office setting) and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers for typing, handling documents, and using office equipment.
• Occasional standing, walking, bending, and reaching.
• Ability to lift and carry up to 30 pounds as needed.
• Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Work Environment

Hybrid Schedule (3 Days In-Office/2 Days Remote)

This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote.  Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.

Travel: Moderate 20 – 30%

#LI

The hiring range for this position is $70,000 to $83,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.