Digital Marketing Manager - Corporate Office

JOB OVERVIEW

The Corporate Digital Marketing Manager provides support to Coury’s digital marketing team, assisting with reporting, management of paid media and website strategy, and leading the digital strategy for Coury’s core brand hotels. This role partners closely with the corporate marketing team and property teams to ensure consistent, brand-compliant execution across channels.

KEY RESPONSIBILITIES

Digital Media Ownership:

• Serve as the main point of support and strategic lead for digital marketing across Coury’s core brand hotels.
• Partner with external agencies to monitor campaign performance, budget pacing, and ROI.
• Load, manage, and reconcile digital media funds directly for properties as needed.
• Monitor key performance indicators (CPC, ROAS, share, conversions) and optimize opportunities.

Brand Liaison:

• Serve as the primary liaison between property marketing managers, property leaders and brand systems (marriott.com/property, hilton.com/property), maintaining strong working knowledge of brand platforms and best practices.
• Provide brand.com edit suggestions and reporting on requested changes, ensuring content is accurate, optimized, and aligned with brand standards.
• Guide image best practices and manage image uploads across branded property websites.
• Assist properties with transactional email marketing best practices for hotels and restaurants, including template setup, deliverability, and engagement.
• Troubleshoot property-level issues and escalate platform-level concerns to brand support as needed.
• Support evolving search strategies, including SEO, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), to improve hotel visibility and accuracy across traditional search engines, AI-powered search platforms and large language models (LLMs).

New Paid Media Tactics:

• Assist with the launch and ongoing maintenance of new paid media tactics, including geo-fencing advertising.
• Support execution and management of LinkedIn advertising campaigns.
• Assist with paid social advertising campaigns across relevant platforms.
• Monitor performance of new tactics and recommend optimizations as they scale across the portfolio.

Digital Reporting:

• Maintain accurate, up-to-date data entry across marketing platforms, tracking sheets, and reporting tools.
• Format and prepare recurring performance reports for internal stakeholders and property teams.
• Support the Senior Director, Digital Marketing in compiling and formatting data for leadership and asset manager presentations.
• Ensure data accuracy and consistency across reporting dashboards (GA4, Looker Studio, and related platforms).

Google Ads Auditing & Optimization:

• Conduct routine audits of property-level Google Ads accounts.
• Perform keyword research to identify optimization opportunities and gaps in coverage.
• Recommend edits to keywords, ad copy, and targeting based on research findings and brand guidelines.
• Ensure all paid search activity complies with Marriott, Hilton, other franchise partners and Coury brand standards.

WORK ENVIRONMENT

Most work is done independently in a remote office setting, but there may be times when work may be conducted in temporary conditions different from the above.

QUALIFICATIONS

1. Minimum of 4 years’ experience in digital marketing, including SEO, website strategy, and social media marketing; hospitality experience preferred.
2. Working knowledge of Google Ads, keyword research tools, and paid media fundamentals.
3. Familiarity with Marriott and/or Hilton branded website platforms a plus.
4. Working knowledge of AI-powered marketing tools, LLMs and emerging digital search trends, with an understanding of their application to content optimization, digital visibility and marketing efficiency.
5. Proficiency in Microsoft Excel and data reporting/formatting; familiarity with GA4 and Looker Studio a plus.
6. No certifications required; Google Ads or related digital marketing certifications a plus.
7. Strong attention to detail, organizational, and communication skills.
8. Ability to manage multiple properties and competing priorities simultaneously in a remote environment.

PHYSICAL ABILITIES

1. Remain in stationary position for 4 hours or more at a time.
2. Satisfactorily communicate with external vendors, guests, management, and co-workers to their understanding.

This job posting is intended to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant. We are an equal opportunity employer.