Director Paid Media

JOB SUMMARY

The Paid Media Director leads and directs paid media initiatives and investments across all paid media channels, with a strong focus on leveraging AI to enhance performance and drive innovation. They are responsible for delivering effective and efficient performance that ladders back to the overall marketing and company goals. This person is highly analytical and can make data-driven decisions. The Media Director will supervise and grow the Marketing Specialist. This role works closely with various internal teams such as creative, store ops, finance, project management, ecommerce, loyalty, and customer strategy to ensure that paid media campaigns are integrated and ladder back to overall marketing and company goals.

KEY ROLES & RESPONSIBILITIES

• Plans, forecasts, and guides the enterprise media investments, always weighing the need for new customer acquisition while balancing existing customers that drive immediate traffic to stores and/or site.

• Leads internal media team and external media agency to ensure flawless execution across all paid media touch points.

• Directs and reports out the ROI of all media investments on an ongoing basis, leveraging AI-driven attribution models and predictive analytics to ensure a strong understanding of incremental return on investment.

• Directs all demand and traffic-driving media for Ecommerce/App, utilizing AI-powered bidding and targeting strategies to ensure that efficiency and ROAS targets are met and that channels are performing to budgeted expectations.

• Leads the development of an AI-driven testing roadmap, incorporating machine learning insights to consistently optimize media strategy based on performance. Ensures successful test results are being incorporated.

• Develops strategies that enhance customer segmentation and targeting, using AI to identify and model high-value audiences and personalize messaging at scale, while working closely with the owned channel team to ensure all efforts are integrated via CDP.

• Champions the adoption of new and existing AI technologies, including generative AI for creative and copy development, to deliver automated, personalized, relevant, and brand-right customer messaging across segments and media channels.

• Owns relationships with multiple outside partnerships including media/measurement agencies, media tech (i.e., Hightouch, Feedonomics) and media partnerships (i.e., Pinterest, USPS MyMove, Kargo).

• Oversee all weekly and monthly reporting and insights to understand each channel’s contribution to overall performance.

• Be the internal voice for all things paid media by sharing best practices, educating teams on emerging AI trends, opportunities, and best practices, and highlighting new opportunities.

QUALIFICATIONS 

REQUIRED

• Bachelor’s Degree.

• 8+ Years of paid media experience.

• 3+ Years experience managing direct reports.

• Strong project management and communication skills; detail-oriented with a high degree of organization and accuracy.

• Proven ability to direct agency partnerships and cross-collaborate across internal departments.

• Self-starter, with ability to multi-task in a fast-paced environment and meet quick turn deadlines.

• Strong analytical skills with demonstrated experience using AI-powered analytics platforms, marketing automation tools, and media optimization technologies.

• Has unique ability to think beyond budgets especially when it comes to problem-solving.

• Energetic and collaborative team player with the ability to motivate others.

• Ability to thrive in a flexible, fast-paced environment with a positive attitude.

PREFERRED

• Retail industry experience.

• Hands-on experience with AI applications in marketing, such as lookalike modeling, churn prediction, or dynamic creative optimization.

• Familiarity with generative AI tools and their application in content creation and campaign development.

• Experience managing product feeds and affiliate programs.

• Working knowledge of CDP, MMM, and MTA

OUR MISSION, VISION, VALUES

MISSION: We empower people to design their best life at home through style, quality, and everyday value.

VISION: To be the most loved home brand inspiring people to live beautifully every day.

VALUES:

Create and Inspire – Creativity and innovation inspire our customers and each other to do better and be better together.

Win Together – Great teams are inclusive, collaborative, and high performing. Our best work and best experiences come from valuing every voice and working together to win.

Do The Right Thing – Design it right, make it right, and always do it right – with integrity, transparency, and accountability for our customers, our team and community at large.

Make It Better – Strive to continually learn and improve. Use data-driven insights, take smart risks and drive innovation, efficiency, and efficacy in everything we do.

Enjoy the Ride – Happy teams perform better and find greater fulfillment and enjoyment at At Home.

To learn more about At Home, please click Company Overview. 

SUMMARY OF BENEFITS

At Home is proud to offer competitive benefits for non-temporary positions, including but not limited to:

Part-Time

• 401(k) W/ Employer Match

• Dental, Vision, Life, and Disability Insurance

• 25% Store Discount (Seasonal TMs Included) 

 Full-Time – All Prior Benefits PLUS

• Medical Insurance

• Flexible Spending Accounts

• Paid Time Off, Holidays, and Volunteer Time

ACCOMMODATIONS

If a reasonable accommodation is required to fully participate in the hiring process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact TMCareCenter@athome.com

EQUAL EMPLOYMENT OPPORTUNITY NOTICE

When you’re a part of At Home, you have the full support of a diverse, close-knit team. We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.  At Home is committed to knitting diversity and inclusion into the fabric of our culture – we respect, appreciate, and celebrate the experiences and qualities that differentiate everyone on the At Home team