Territory Sales Representative - Northern Midwest Region

We're Hiring: Territory Sales Representative

Location: Remote (Northern Midwest) 
Company: Pelican Products, Inc.  

Who We Are  

At Pelican, we engineer products that stand up to the world’s toughest conditions—because the people who rely on us do too. For nearly 50 years, we’ve been a trusted partner for military personnel, first responders, outdoor adventurers, and innovators who push the limits.  

With a global presence that includes 11 offices, 4 manufacturing facilities, and 4 custom case centers, we create high-performance protective solutions that ensure our customers can focus on what matters most. Whether it’s transporting critical medical supplies, securing mission-essential equipment, or keeping expedition gear safe, Pelican products are Built to Protect to Equip for the Mission.  

At Pelican, your work has a real-world impact. You’ll be part of a team driven by innovation, craftsmanship, and the shared belief that when the mission is critical, failure isn’t an option. If you’re ready to build something that makes a difference, be part of a team that protects what matters most.  

What You'll Do:  

As a Territory Sales Representative, you’ll grow Pelican’s business across the Northern Midwest by building customer relationships, developing new opportunities, and expanding existing accounts. This remote, field-based role offers the autonomy to manage your territory while representing trusted Pelican products to dealers, distributors, and end users.

• Own and grow the Northern Midwest territory by developing relationships with dealers, distributors, and end users.
• Increase awareness and adoption of Pelican’s product portfolio throughout the region.
• Identify new business opportunities and expand existing customer relationships to drive revenue growth.
• Partner with dealers and channel partners to increase market share and strengthen customer partnerships.
• Conduct customer visits, product demonstrations, and sales presentations independently and alongside dealer representatives or sales leadership.
• Understand customer needs and recommend solutions that support their business.
• Represent Pelican at trade shows, customer events, product demonstrations, and industry meetings.
• Provide product training and educational sessions for dealers, customers, and sales partners.
• Monitor market trends, competitive activity, and customer feedback to identify growth opportunities.
• Maintain accurate sales activity, customer interactions, pipeline updates, and forecasts in Pelican’s CRM system.
• Collaborate with Customer Service, Operations, and Supply Chain to support a positive customer experience from quote through delivery.

What Makes This Opportunity Unique:

• Remote, Midwest-Based: Work remotely while managing your territory across the Northern Midwest, with a preference for candidates located within the region.
• Opportunity to own and grow a large geographic territory.
• Direct exposure to customers, dealers, and industry partners across Northern Midwest.
• Ability to represent premium products with a strong reputation in the marketplace.
• High visibility role with significant impact on regional growth and business development.

What We’re Looking For:  

• 1–2 years of sales experience.
• Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook.
• SAP experience is a plus.
• Working knowledge of sales techniques and business development.
• Ability to develop strong knowledge of Pelican products, the assigned territory, and company sales strategies.
• Excellent verbal and written communication, persuasion, and presentation skills.
• Ability to build relationships, identify opportunities, and work independently in a remote, field-based environment.

Work Location & Territory:  

This is a remote, field-based position supporting the Northern Midwest, including:

• Minnesota
• Wisconsin
• Illinois
• North Dakota
• South Dakota

What’s In It For You:  

Join a company that truly values its employees! We offer a relaxed and casual work environment, a strong commitment to giving back to communities, and a focus on employee satisfaction. With regular opportunities to share feedback with leadership and structured performance evaluations, we ensure that your voice is heard, and your growth is supported. 

• Competitive base salary plus uncapped quarterly commission opportunities.
• Mileage reimbursement for business travel throughout your territory.
• Competitive paid time off plans/Holiday pay/extra vacation purchase opportunities
• 401k plan – with immediate match  
• Great Benefits – several options including Pet insurance for our animal lovers. 
• Health Savings Account Contribution
• Wellness Discount Program 
• Global Mental Wellness Program 
• Quarterly Employee Celebration Days
• Peer to Peer Recognition Program
• Service Recognition Program
• Exceptional Employee Satisfaction Scores
• Amazing employee discount program on Pelican Products, Pelican branded apparel and gear 
• Employee referral program – get paid to work with your trusted network.  
• Established reputable brand offering premium products – you’ll be proud to represent Pelican! 
• And more…