Assistant Director of Admission, Transfer Outreach and Recruitment

OVERVIEW:

Responsible for the development and implementation of the College’s recruitment plan for transfer student populations.  Plan and implement best practices, relationship building strategies, marketing initiatives, and key programming efforts designed to meet the College’s transfer enrollment goals.  Work collaboratively with all College staff involved in the process of recruitment, advising, and enrolling transfer students. Focus on lead generation and relationship building with community and two-year college partners and organizations that support transfer initiatives.  Expert in credit evaluations. 

RESPONSIBILITIES:

• Promote the mission and values of the college to achieve the College’s Strategic Plan.
• Develop and maintain a fall and spring travel schedule. 
  • This includes travel within the local community and overnight travel several hours distance away.  Evening and weekends hours during peak travel times are required. These areas could be rural, suburban, and urban in nature.
  • Travel visits to high schools and community colleges during the day along with major fairs during the day and at night.
• As part of the fall and spring travel, counselors are expected to remain in contact with Office of Admission on a daily basis.  Such contact includes, but is not limited to, telephone contact, return of visit cards, travel evaluations, and submission of travel expenses.
• Develop and implement a comprehensive transfer recruitment plan; detailing communication and engagement strategies designed to increase enrollment of transfer students.  Enrollment goals will not be attained at the expense of institutional quality.
• Identify and build relationships with community and two-year college partners and organizations serving transfer students across all recruitment territories. 
• Master credit evaluation process as part of application review and pre-read opportunities.
• Responsible for understanding and accurately communicating to students the entrance requirements of the College, the academic requirements of the College or for appropriately referring student/parent questions to the appropriate College officials.
• Serve as a point of contact for the transfer credit re-evaluation and pre-approval process.
• Provide input for best practices in marketing to transfer student populations; participate in the development of publications, webpages, and digital communications designed to reach and engage transfer students. 
• Expected to be and remain knowledgeable about newly enrolled student financial aid information.  Such responsibilities include:
  • Counseling newly enrolled students on the financial aid application procedures, financial aid eligibility and determination, and financial aid award letters.
  • Reviewing new students’ transcripts to determine eligibility for Admissions scholarships and grants.
  • Having a working knowledge of the financial aid calculator on website in order to educate students and families about the cost of a Ursinus degree as compared to other universities.
  • Seeking assistance from the Office of Financial Assistance as needed for timely response to prospective students and applicants.
• Perform individual review of transfer student applications to make an admission decision and determine merit aid within five business days of receiving a completed student file.
• Responsible for record maintenance of each student. This includes follow-up for collecting missing credentials, updating or correcting student data within the CRM. (Slate)
• Support the development of effective articulation agreements and transfer guides with community and two year colleges by maintaining accurate course equivalencies.
• Evaluate programs and services for transfer students through surveys of admitted and enrolled transfer students and community college advisors.
• Expected to be involved in inter-departmental committees within the College and external professional organizations and activities as deemed appropriate and approved by the Director of Admission.
• Represent the College at on- and off-campus recruitment events during work hours, in the evenings, and on the weekends.
• Develop counselor newsletter and communication sequence.
• Maintain a small first year student population with strategic fall and spring travel along with application review and yielding applicants to meet the territory goals. 
• Duties are subject to change based on the needs of the Office.
• As agents of the College, counselors are required to represent the College as trained professionals.  Professional dress and demeanor are essential.
• As a visible agent of Ursinus College, highest standards of conduct, attitude, confidentiality and appearance are expected in all aspects of performance.
• Understand and adhere to all applicable safety policies and procedures including safety education, accident preventions, and safe work environment.
• All other duties as assigned.

QUALIFICATIONS:

• Bachelor’s degree required.  Master’s degree preferred.
• 2-4 years of direct experience in recruitment/admissions is required.  1-2 years of experience with transfer population or working with or in a community college setting is preferred.
• Ability to partner with College staff, administrators, students and partners as an essential function
• Ability to communicate effectively both orally and in writing with a diverse population
• Ability to maintain and manage information and documentation accurately
• Ability to travel extensively year round
• Understanding of technology with preferred experience in Slate or comparable CRM
• Must be goal oriented, self-motivated, and flexible
• Must have strong interpersonal skills, be computer literate and have a valid driver’s license and a personal vehicle
• Understanding of and ability to articulate and support the mission of Ursinus College