Membership Sales Director | Full-Time | Carolina Club UNC Alumni

Membership Sales Director | Full-Time | Carolina Club UNC Alumni

Oak View Group

Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services, with a platform spanning venue development and end-to-end capabilities across venue management, hospitality, and sponsorship sales. Founded in 2015, the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents. 

Position Summary

We are seeking a Membership Sales Director who can help lead the Club into its next chapter. This is more than a traditional membership sales role. The Carolina Club is an established club with history, loyal members, and significant opportunity for renewed growth. The right candidate will bring fresh energy, creativity, and a strong business-development mindset to the position. This individual will be responsible for generating new membership opportunities, building relationships throughout the community, developing strategic partnerships, creating prospect experiences, and converting qualified leads into members. They will also play an important role in helping reposition and reintroduce the Club to new audiences across Chapel Hill and the greater Triangle market. The ideal candidate is entrepreneurial, relationship-driven, and highly proactive. They do not wait for leads to come to them. They create opportunities, open doors, and build relationships that grow the Club.

This role pays an annual salary of $55,000 - $60,000 and is commission eligible.

Benefits for full-time roles: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).  

This position will remain open until December 31, 2026.

About the Venue

The Carolina Club is a longstanding private social club serving the Chapel Hill and greater Triangle community. With deep ties to the University of North Carolina, the Club offers members a year-round destination for dining, networking, business, private events, social experiences, and connection to the Carolina community. The Carolina Club provides members with a year-round home for dining, business, social connection, and special experiences in Chapel Hill. Deeply connected to the Carolina community, the Club serves alumni, professionals, families, business leaders, and community members looking for a place to gather, entertain, and belong. 

Responsibilities

Membership Sales & Business Development

• Own the membership sales process from prospect identification through outreach, tour, follow-up, and enrollment.
• Meet and exceed established monthly and annual membership, dues, and initiation-fee goals.
• Develop and execute proactive prospecting strategies to consistently generate new qualified leads.
• Build targeted prospect lists across key audiences, including local professionals, business owners, executives, UNC alumni, faculty and staff, parents, young professionals, community leaders, and organizations.
• Conduct engaging and personalized club tours that connect membership benefits to each prospect's lifestyle, professional needs, and interests.
• Maintain consistent and strategic follow-up with prospects through phone, email, text, events, and other sales channels.
• Identify opportunities to re-engage previous prospects, former members, and other warm audiences.
• Develop referral strategies that encourage current members and community partners to introduce prospective members.

Lead Generation & Pipeline Development

• Maintain a healthy and active sales pipeline with sufficient qualified prospects to support membership growth goals.
• Generate leads through outbound prospecting, networking, community engagement, partnerships, events, referrals, and targeted campaigns.
• Identify new audiences and market segments that align with the Club's membership offering.
• Develop creative approaches to introduce prospective members to the Club through tours, open houses, networking events, dining experiences, and other prospect-focused activations.
• Partner with marketing to develop campaigns and messaging that support lead generation and membership conversion.
• Track lead sources, sales activity, and conversion performance to identify the most effective acquisition channels.

Community Partnerships & Market Presence

• Build meaningful relationships with businesses, professional organizations, alumni groups, chambers, universities, real estate professionals, and other community organizations.
• Identify and develop partnerships that increase awareness of the Carolina Club and generate qualified membership opportunities.
• Represent the Club at networking events, community functions, and other relevant gatherings throughout Chapel Hill and the greater Triangle area.
• Build relationships with local business leaders, community influencers, and organizations that can serve as advocates and referral partners for the Club.
• Continuously identify opportunities for the Carolina Club to become more visible and relevant within the local community.

Club Growth & Repositioning

• Bring fresh ideas and perspective to help an established club evolve and attract today's members.
• Work closely with Club leadership to identify opportunities to strengthen the membership experience and improve the club's position within the market.
• Help tell a modern Carolina Club story while honoring the history and traditions that make the Club unique.
• Identify opportunities to showcase the Club as more than a dining destination, including networking, social programming, business gatherings, private events, community experiences, and university connections.
• Provide feedback from prospects and the market to help inform programming, positioning, events, and future membership strategies.
• Serve as an ambassador for the club and help create renewed energy around membership.

UNC & Game-Day Activation

• Leverage the Club's connection to the University of North Carolina as an important part of the overall membership value proposition.
• Identify opportunities surrounding UNC athletics, university events, and major campus moments to introduce prospective members to the club.
• Collaborate with club leadership and internal partners on select game-day experiences, prospect events, and membership activations.
• Maintain a year-round membership strategy that extends well beyond athletics and game days.

Membership Events & Prospect Experiences

• Plan and support open houses, prospect receptions, networking events, and other membership-focused experiences.
• Use club programming and events strategically to introduce prospects to the membership community.
• Develop targeted guest lists and outreach plans for membership acquisition events.
• Follow up with attendees and convert event engagement into membership opportunities.
• Collaborate with food and beverage, private events, marketing, and operations teams to create strong prospect experiences.

CRM, Reporting & Sales Management

• Maintain accurate and timely prospect records, sales activity, and pipeline information within Salesforce and other applicable sales platforms.
• Track tours, outreach activity, lead sources, opportunities, memberships sold, dues, and initiation-fee revenue.
• Develop weekly and monthly sales plans aligned with membership goals.
• Provide regular updates on pipeline health, sales activity, opportunities, challenges, and forecasted results.
• Maintain disciplined follow-up and ensure leads are consistently progressing through the sales process.
• Use data and conversion trends to adjust prospecting strategies and improve performance.

Qualifications

• Bachelor's degree preferred or equivalent combination of education and professional experience.
• 5-7 years of previous experience in membership sales, business development, hospitality, luxury services, private clubs, real estate, professional services, community partnerships, or another relationship-driven sales environment preferred.
• Demonstrated ability to generate leads and develop new business rather than relying solely on inbound opportunities.
• Strong networking, relationship-building, and interpersonal skills.
• Excellent written and verbal communication skills.
• Comfortable engaging with a wide variety of audiences, including executives, business owners, alumni, university stakeholders, young professionals, and community leaders.
• Strong organizational skills with the ability to manage a large pipeline and multiple priorities.
• Goal-oriented and comfortable being accountable to measurable sales and revenue targets.
• Ability to work collaboratively across sales, marketing, operations, food and beverage, and private events teams.
• Experience using Salesforce or another CRM platform preferred.
• Knowledge of Chapel Hill, UNC, and the greater Triangle business and community landscape is highly desirable.
• Must be able to work primarily on-site at the Carolina Club and regularly be engaged within the Chapel Hill and greater Triangle community.
• Ability to work evenings and weekends occasionally with availability for membership events, networking opportunities, university activities, game days, and other club experiences.
• Some local travel within the market may be required for networking, prospecting, and partnership development. 

Who Will Be Successful in This Role

The strongest candidate will be someone who sees opportunity where others may see an established way of doing things.

They will be:

• A relationship builder: Someone who genuinely enjoys meeting people and developing meaningful connections.
• A business developer: Someone who understands how to create leads, build partnerships, and open new doors.
• A self-starter: Someone who does not wait for a list of prospects to appear and is comfortable creating their own opportunities.
• A creative thinker: Someone who brings ideas for events, partnerships, outreach, and ways to make the Club more relevant.
• A strong closer: Someone who can build relationships while still confidently asking for the business.
• A community connector: Someone who wants to become deeply connected within Chapel Hill and the greater Triangle.
• A brand ambassador: Someone who can represent the Carolina Club professionally and enthusiastically in the market.
• A growth-minded leader: Someone who is excited by the opportunity to help breathe new energy into an established club

Strengthened by our Differences. United to Make a Difference

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.

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