Event Sales Director

Topgolf | Event Sales Director – Single Venue (New Draft) 

Job Description   

ABOUT TOPGOLF 

Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverages, events, and entertainment into one experience that keeps guests coming back. 

WHAT WE’RE SEEKING 

Are you the kind of seller who builds a book of business as naturally as you build relationships? Do you thrive on owning the full sales cycle from first call to signed contract, while keeping the details tight and the guest experience exceptional? Are you ready to lead a team while staying close to the deals that move the needle? 

We are looking for an Event Sales Director who sells with urgency and leads with intention. Someone who can grow accounts and execute with precision for their venue. This role is not about hitting a number. It is about building something repeatable and raising the standard. 

If you are ready to own your venue, develop your team, and drive revenue that matters, this is where you do it. 

THE ROLE  

The Event Sales Director drives venue revenue by owning a high-volume book of business, supporting core sales routines, and elevating sales execution across the venue. This role balances personal selling with team leadership, cross-functional alignment, and operational accuracy to deliver predictable growth and a best-in-class guest experience. 

As a leader of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons. 

WHAT YOU WILL DO 

Own Your Book of Business 

• Manage a high-volume pipeline of inbound leads while executing consistent daily outbound business development 

• Build and expand client relationships by identifying upsell opportunities and driving repeat business 

• Deliver in-person selling experiences through site tours and client touchpoints that convert and retain accounts 

• Maximize lifetime value by growing and retaining your top accounts 

Execute with Precision 

• Facilitate BEO meetings to ensure accurate event details and seamless execution 

• Ensure event readiness by managing packets, payments, and key operational details 

• Review daily performance metrics and pipeline reports to stay ahead of targets and identify gaps 

• Maintain pipeline accuracy and data integrity to support smart forecasting and decision-making 

Lead & Develop the Sales Team 

• Lead and develop the venue's sales team through regular, in-person coaching and performance management 

• Optimize workflow and drive accountability within the sales team function to support venue-level sales efficiency 

• Create clarity around expectations and invest in your team's growth and development 

Stay Aligned with Sales Leadership 

• Maintain alignment with the General Manager and cross-functional teams (Ops, Dept Heads) through regular 1:1s, huddles, and sales meetings 

• Keep leadership informed on pipeline health, priorities, and performance with consistency and transparency 

• Bring solutions-first thinking to every conversation and escalation 

CORE COMPETENCIES FOR SUCCESS 

Drives Results | Consistently achieving results, even under tough circumstances. 

• Pushes the venue sales team to achieve revenue targets through consistent performance and accountability 

• Drives a record of accomplishment of success through personal selling, team coaching, and pipeline oversight 

• Fosters a sense of urgency for reaching goals and meeting deadlines at the venue level 

• Leads the team to persist and maintain performance standards even during high-volume or challenging periods 

Strategic Mindset | Seeing ahead to future possibilities and translating them into breakthrough strategies. 

• Clarifies the venue's sales strategy and ensures the team's efforts are prioritized to support it 

• Creates plans that leverage market trends, competitive data, and account insights to drive growth 

• Thinks beyond the day-to-day, balancing long-term account strategy with immediate pipeline execution 

• Leads the team to pursue possibilities that will create sustainable revenue and client retention 

Customer Focus | Building strong customer relationships and delivering customer-centric solutions. 

• Holds the team accountable for delivering a best-in-class guest experience at every stage of the event lifecycle 

• Gathers customer satisfaction input and uses it to identify service gaps and improvement opportunities 

• Independently anticipates and meets emerging client needs before they become issues 

• Aligns event execution and business processes to deliver on client expectations consistently 

Ensures Accountability | Holding self and others accountable to meet commitments. 

• Accepts responsibility for venue sales performance and acts decisively to drive improvement 

• Holds self and team accountable for pipeline accuracy, BEO reviews, and revenue targets 

• Monitors key metrics and milestones to chart progress and adjusts approach when results lag 

• Follows through on commitments to the team, clients, and venue leadership 

Builds Effective Teams | Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals. 

• Develops sales team through regular coaching, performance management, and workflow optimization 

• Communicates clear goals, roles, and expectations to the team 

• Ensures the team has the right skills and leverages individual strengths to drive sales efficiency 

• Rewards team efforts and create a culture of accountability, ownership, and continuous improvement 

QUALIFICATIONS 

• 5+ years of progressive sales leadership experience, including leadership of direct reports 

• Bachelor's degree required (master's degree preferred); equivalent years of relevant experience will be considered 

• Proven success in high-volume events or hospitality sales environments 

• 3-5+ years of professional-level communication, time management, and organizational skills 

• 3-5+ years of progressive, relevant experience within the hospitality industry 

• Strong computer skills, particularly with Excel, Word, and Delphi or similar sales software 

• Must be 21 years of age or older as required by state or local law 

PHYSICAL REQUIREMENTS 

• Ability to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venue 

• Ability to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams 

• Ability to occasionally lift, carry, and/or move up to 25 pounds  

• Ability to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high-volume client outreach and internal team communications 

• Ability to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periods 

• Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence 

Sounds like a fit? We cannot wait to meet with you! 

CORE COMPETENCIES FOR SUCCESS

Drives Results | Consistently achieving results, even under tough circumstances.

• Drives the sales team to achieve revenue targets across all venues in the market
• Drives a record of accomplishment of success through consistent pipeline management, conversion, and account growth
• Fosters a sense of urgency in the team for reaching goals and meeting revenue deadlines
• Leads others to persist and maintain sales performance standards even during high-volume periods

Builds Effective Teams | Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.

• Develops sales admins through regular coaching, performance management, and workflow optimization
• Communicates clear goals, roles, and expectations to the team across all assigned venues
• Ensures the team has the right skills and leverages individual strengths to drive sales efficiency
• Rewards team efforts and create a culture of accountability, ownership, and continuous improvement

Customer Focus | Building strong customer relationships and delivering customer-centric solutions.

• Holds the team accountable for delivering a best-in-class guest experience from inquiry to post-event follow-up
• Gathers customer satisfaction input on behalf of the team and uses it to drive continuous improvement
• Addresses gaps in the team's ability to meet emerging client needs across the market
• Aligns business processes and event execution with the needs of clients across venues

Ensures Accountability | Holding self and others accountable to meet commitments.

• Accepts responsibility for market revenue outcomes and acts decisively when performance gaps emerge
• Holds the team accountable for pipeline accuracy, BEO execution, and sales process consistency
• Monitors metrics and milestones to chart progress and redirects effort when results start to lag
• Designs feedback processes into the work, so the team continuously learns and improves

Strategic Direction | Translate and shape market strategy into executable plans across venues

• Interprets ASD direction into clear priorities for venues and admins
• Understands funnel dynamics and identifies opportunities to improve conversion, optimize revenue, and drive business growth
• Identifies performance patterns across venues and adjusts approach within guardrails
• Ensures consistency of approach across venues (pipeline, execution, standards)
• Provides feedback upward and downward to refine market strategy

QUALIFICATIONS

• 5+ years of progressive sales experience, including leadership of direct reports
• Bachelor's degree in hospitality management, Business Administration, or a related field preferred; equivalent combination of education and relevant experience will be considered
• Proven success in high-volume events or hospitality sales environments
• Progressive, relevant experience within the hospitality industry preferred
• Strong proficiency in Salesforce or similar CRM; Excel and reporting tools
• Must be 21 years of age or older as required by state or local law

PHYSICAL REQUIREMENTS

• Ability to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venue
• Ability to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams
• Ability to travel amongst assigned venue locations weekly  
• Ability to occasionally lift, carry, and/or move up to 25 pounds
• Ability to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high-volume client outreach and internal team communications
• Ability to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periods
• Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence

BENEFITS

Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify. View team member benefits here.

ADA
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
 
EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions.  As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.
 
Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.
 
Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.
 
Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.