Senior Director, Sport Brand Marketing NA

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a results-oriented and constantly evolving game!

WHO WE ARE LOOKING FOR

We’re looking for a North America Sr. Director of Brand Management for Sport to help supercharge our fast-growing Football, Baseball, Tennis and Golf offenses. In this role, you will work to define the North America Brand Marketing Strategy for our Sport, while also overseeing our Brand Initiatives team. We are looking for someone with demonstrated experience in brand management/marketing, sport and performance, and leading a world class team!

WHAT YOU WILL WORK ON

If this is you, you will be driving the Geo strategy for the Sport consumer construct and will lead the team across a networked offense of functional experts. You will:

• Lead multi-year, annual and seasonal plans for Sport in North America.
• Lead a cross-functional marketing team to create inspired and world class storytelling and consumer journeys which will take the brand and consumer somewhere new.
• Define and drive annual & seasonal Marketing Plans that position Nike as the leader in Football, Baseball, Tennis and Golf.
• Define the North American Sport consumer muse to inspire aspirational storytelling and concepts.
• Define, develop & deliver Seasonal Storytelling, both in partnership with Global and within our Geo offense.
• Define and deliver long-term Sport brand plans in partnership with other sport-led teams and our Nike Sportswear offense.
• Lead & develop a highly capable, diverse and multi-disciplinary Marketing team.

WHO YOU WILL WORK WITH

As the North America Sr. Director of Brand Management for Sport you will report directly to the VP of North America Brand Management.

You will work as a part of a cross-functional, sport-led offense, as well as alongside leaders from Digital, Creative and City Brand Management, to build a more comprehensive approach to serving athletes* more holistically.

You will collaborate and partner with the following internal partners:

• North America Brand Management Leadership Team
• North America Sport Cross-Functional Leadership Team
• Global and Geography Brand Leaders
• Digital Marketing
• Comms
• Brand Creative Leadership
• Sports Marketing
• Finance and Legal

WHAT YOU BRING

• 10+ Years of experience in Brand Management and Marketing building Consumer Connection, Brand Planning, Brand Strategy and Marketing Journeys to drive consumer engagement.
• Bachelor’s degree in Marketing, Business, Communications or closely related field or equivalent combination of education and experience.
• North America perspective/experience when it comes to Sport marketing.
• A proven track record to drive and deliver results across business and brand.
• A proven ability to build, develop and encourage deeply collaborative teams.

Preferred:

• Strategic Marketing and Planning experience.
• Translating business objectives and goals into annual Marketing strategies and plans to create demand and drive growth.
• Demonstrated ability to drive demand for our key products and drive brand energy.
• End-to-end consumer experience and design thinking skills to drive engagement with our brand and products.
• A background in Marketing consumer insights and fostering big ideas in partnership with a highly cross-functional team.
• Demonstrate an entrepreneurial spirit, adaptability, resourcefulness and comfort level with ambiguity.

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.