Senior Media Planner

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Position Summary

The Senior Media Planner plays a key role in developing, executing, and optimizing integrated, audience-led media plans across channels. This role translates client business and marketing objectives into actionable media recommendations, taking ownership of key planning and campaign workstreams from development through execution and reporting.

Working closely with cross-functional teams—including Investment, Analytics, Audience, Strategy, and specialty partners—the Senior Media Planner ensures plans are insight-driven, accurately executed, and continuously optimized based on performance and learnings.

The Senior Media Planner is expected to operate with increasing independence, manage day-to-day deliverables, contribute confidently to client conversations, and provide guidance to junior team members. This role requires strong planning fundamentals, analytical thinking, attention to detail, and the ability to connect media decisions back to broader client objectives.

Key Responsibilities

Media Strategy & Planning

• Own development of assigned components of integrated media plans, from research and audience insights through channel recommendations and execution.
• Translate client objectives, audience insights, competitive activity, and performance learnings into actionable media recommendations.
• Develop and evaluate planning scenarios, including channel mix, budget allocation, phasing, and reach/frequency considerations.
• Apply media planning tools and data to inform recommendations and optimize plan delivery.
• Partner with Investment and specialty teams on partner selection, RFP development, evaluation, and recommendations.
• Contribute strategic thinking and new ideas that strengthen media plans and address client business challenges.

Campaign Management & Optimization

• Own day-to-day management of assigned campaigns and workstreams, ensuring plans are implemented accurately and on schedule.
• Coordinate campaign setup, trafficking, QA, and launch across internal teams and external partners.
• Monitor pacing, delivery, budgets, and performance and proactively flag risks or opportunities.
• Develop optimization recommendations based on campaign performance and client objectives.
• Troubleshoot executional issues and work across teams to drive timely resolution.
• Maintain accurate media plans, budgets, timelines, and campaign documentation.

Analytics, Measurement & Insights

• Partner with Analytics teams to implement measurement frameworks, KPIs, and campaign taxonomy.
• Analyze campaign performance and translate data into clear insights, implications, and recommended actions.
• Move beyond reporting what happened to help articulate why it happened and what we should do next.
• Incorporate campaign learnings into future planning and optimization decisions.
• Monitor competitive activity, audience behavior, and marketplace trends to identify relevant opportunities for clients.

Client & Cross-Functional Collaboration

• Manage day-to-day client deliverables and contribute to regular client communication.
• Develop client-ready presentations and clearly communicate media recommendations, performance insights, and next steps.
• Present portions of client meetings and planning discussions with growing independence.
• Build strong working relationships across Investment, Analytics, Audience, Strategy, and specialty teams.
• Coordinate across teams to ensure deliverables are aligned, accurate, and completed on time.
• Proactively communicate status, risks, and dependencies to Managers and senior team members.

Team Contribution & Development

• Provide day-to-day guidance to Assistant Planners and Planners on campaign and planning responsibilities.
• Review junior team members' work for accuracy and provide constructive feedback.
• Help establish strong working processes, documentation, and quality standards across the team.
• Share knowledge and best practices to support development of junior team members.
• Demonstrate accountability and ownership while knowing when to escalate issues or seek senior guidance.

Required Skills & Qualifications

• Strong understanding of integrated media planning principles and the role of different channels within a broader media strategy.
• Ability to translate research, data, and performance results into actionable media recommendations.
• Strong proficiency in media math, including CPM, impressions, reach/frequency, pacing, budget allocation, and performance metrics.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and commitment to accuracy.
• Strong project management and organizational skills with the ability to manage multiple workstreams and deadlines.
• Effective written and verbal communication skills.
• Ability to develop clear, client-ready presentations and communicate recommendations confidently.
• Strong cross-functional collaboration skills.
• Proficiency in Excel, PowerPoint, and relevant media planning and reporting tools.

Desired Skills & Experience

• 3–5 years of media planning, strategy, or related experience.
• Experience supporting or independently managing integrated, multi-channel media campaigns.
• Experience with audience research, segmentation, targeting, and reach/frequency planning.
• Familiarity with campaign measurement approaches including brand lift, attribution, incrementality, and/or MMM.
• Experience analyzing campaign performance and developing optimization recommendations.
• Experience working directly with clients and presenting portions of client meetings.
• Experience guiding or mentoring junior team members.
• Familiarity with industry research, competitive, planning, and reporting platforms.
• Strong curiosity about evolving consumer behaviors, platforms, technology, and the broader media marketplace.

$75K

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