Director, Visual Branding & Packaging Commercialization

Overview

Shape the brands people know. Lead the teams that bring them to life.

At Reynolds Consumer Products, our brands are part of everyday life. Behind every package on the shelf is a combination of creativity, innovation, technical expertise, and operational excellence.

We're looking for a Director, Visual Branding and Packaging Commercialization who can bring all of those elements together.  This is an opportunity for a strategic, creative, and commercially minded leader to influence how our brands show up in the marketplace — from the first design concept to the finished package in a consumer's hands.

If you're energized by building high-performing teams, elevating brand experiences, solving complex challenges, and turning creative vision into commercial reality, please read on!

Responsibilities

Your Opportunity to Make an Impact

In this enterprise leadership role, you'll shape and steward the visual identity of Reynolds Consumer Products' branded and private-label portfolio, ensuring our packaging and point-of-sale materials deliver compelling brand experiences while meeting the highest standards of quality, consistency, and commercial execution.

You'll lead talented teams across Creative Design and Creative Operations, with accountability for the entire packaging commercialization journey — from design strategy and artwork development through prepress, print production, and market readiness.

Just as importantly, you'll serve as a trusted partner across Marketing, Innovation, Procurement, Manufacturing, Supply Chain, and Commercial teams, bringing people and priorities together to deliver meaningful business results.

Bring Our Brands to Life

• Shape and champion visual branding strategies across brands, categories, and channels.

• Ensure packaging, displays, and other consumer-facing materials create compelling, consistent brand experiences.

• Establish visual standards that balance creativity, brand integrity, and commercial execution.

• Anticipate consumer trends and emerging capabilities that can strengthen our brands.

Turn Creative Vision into Commercial Reality

• Lead packaging commercialization from design development through artwork, prepress, and print production.

• Ensure packaging graphics, displays, shelf-ready packaging, and printed materials are technically accurate, production-ready, and visually consistent.

• Champion excellence in color management, print quality, and execution across materials and suppliers.

• Solve complex design-to-production challenges through collaboration, technical expertise, and structured problem-solving.

Drive Innovation and Operational Excellence

• Identify opportunities to improve speed, quality, cost, and efficiency across creative and commercialization workflows.

• Partner with Procurement to establish print supplier standards, evaluate capabilities, and drive continuous improvement.

• Advance sustainable packaging solutions while balancing brand impact, operational feasibility, and value engineering.

• Explore emerging technologies, automation, and new ways of working that elevate creative operations.

Build Teams That Inspire and Deliver

• Lead, coach, and develop leaders across Creative Design and Creative Operations.

• Create an environment where creativity, accountability, curiosity, and continuous improvement thrive.

• Build organizational capability, strengthen succession pipelines, and empower teams to deliver their best work.

• Foster collaboration across functions, bringing diverse perspectives together to solve challenges and achieve results.

Qualifications

We're looking for a leader who combines creative vision with operational discipline — someone who understands that great branding doesn't stop at the design stage. It succeeds when that vision is consistently and effectively brought to life.

Required:

• A bachelor's degree in Graphic Design, Visual Communications, Marketing, Business, or a related field. 

• 12+ years of progressive experience in visual branding and print production within consumer products or manufacturing.

• At least 6 years of senior-level people leadership experience, including leading managers.

• Deep expertise in packaging design, artwork development, prepress, print production, and color management.

• Experience leading complex, cross-functional initiatives across a large organization.

• The ability to balance creative excellence with technical requirements, commercial priorities, and operational realities.

• Strong business judgment, strategic thinking, and the ability to influence across functions.

• A passion for developing people, challenging conventional thinking, and continuously improving how work gets done.

Preferred:

• Advanced degree

More Than a Role. An Opportunity to Make Your Mark.

The Director of Visual Branding & Packaging Commercialization is expected to consistently demonstrate and model RCP’s Most Valued Behaviors in all aspects of leadership and execution: 

• Intellectual Curiosity – Seeks new ideas, challenges assumptions, and explores emerging trends and technologies. 
• Problem Solving – Proactively identifies issues, analyzes root causes, and drives practical, effective solutions. 
• Entrepreneurship – Takes ownership, applies creative thinking, and pursues innovative approaches with appropriate risk management. 
• Customer Centricity – Keeps consumers, shoppers, and customers at the center of decisions and execution. 
• Growth Mindset – Embraces learning, feedback, and change to continuously improve capabilities and outcomes. 
• Continuous Improvement – Relentlessly looks for ways to improve quality, efficiency, and impact; never satisfied with the status quo.

For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing us at Recruitment@ReynoldsBrands.com.

No recruiter calls or emails please.

RCP affords equal employment opportunities to applicants without regard to race, color, religion, age, disability status, sex, marital status, protected veteran status, pregnancy, national origin, genetics, genetic information, parental status, or any other characteristic protected by federal, state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations.

Posted Salary Range

Bonus Eligibility