eCommerce Promotion Specialist

Ecommerce Promotion Specialist (Corporate)

This position is Hybrid working from our Legacy West Support Center located in Plano, Texas.

About Sally Beauty Holdings, Inc.

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

About the Role

The Ecommerce Promotion Specialist is responsible for the end-to-end execution, optimization, and operational management of promotional campaigns across Sally Beauty ecommerce channels. This role ensures promotions are accurately configured, tested, launched, and maintained across web, mobile, and app experiences while balancing business objectives, customer experience, and operational excellence.

Serving as a key partner to Merchandising, Marketing, Creative, Technology, and Customer Service teams, this position evaluates requirements, identifies execution risks, resolves issues, and recommends improvements to promotional performance. Through a combination of ecommerce operations, analytics, and cross-functional collaboration, the Ecommerce Promotion Specialist helps drive conversion, customer engagement, and sales growth while maintaining a seamless customer experience.

Responsibilities

• Own the end-to-end operational execution of assigned ecommerce promotions from intake through launch validation and post-campaign review.
• Review promotional requirements and determine appropriate setup strategies, ensuring business rules, timing, eligibility criteria, and customer experience standards are met.
• Configure, maintain, and optimize promotions within Salesforce Commerce Cloud and related ecommerce platforms.
• Establish execution priorities based on business impact, launch deadlines, dependencies, customer considerations, and operational risk.
• Communicate launch readiness, risks, corrective actions, and key decisions to stakeholders across the organization.
• Lead quality assurance testing and launch validation across web, mobile, and app channels to ensure promotion accuracy and functionality.
• Determine when promotions meet established standards for launch and delay release when quality expectations or business requirements are not met.
• Serve as the primary operational owner for promotion-related issues, troubleshooting and resolving customer experience, product eligibility, and configuration challenges.
• Escalate issues related to financial exposure, policy concerns, system defects, or governance risks when necessary.
• Analyze campaign performance, customer engagement, operational defects, and feedback to identify opportunities for improvement.
• Conduct post-promotion reviews and recommend enhancements to promotional strategies, workflows, controls, and customer experiences.
• Develop and maintain operational documentation, best practices, checklists, and process standards.
• Partner with Merchandising, Marketing, Creative, Ecommerce, Customer Service, Site Operations, and Technology teams to align priorities and ensure successful campaign execution.
• Support special projects and other duties as assigned.

Knowledge, Skills & Abilities Requirements

• Bachelor’s degree in Business, Marketing, Ecommerce, Merchandising, or related field, or equivalent combination of education and experience.
• 1-3 years of experience in ecommerce operations, digital merchandising, pricing, promotions, or related ecommerce functions.
• Experience working within Salesforce Commerce Cloud (SFCC) and other ecommerce platforms.
• Advanced proficiency in Microsoft Excel, including VLOOKUPs, formulas, and data analysis.
• Strong attention to detail with a high degree of ownership and accountability.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Strong written and verbal communication skills with the ability to influence partners across the organization.
• Demonstrated ability to assess risks, solve problems, and make sound business decisions within established guidelines.
• Experience partnering across Merchandising, Marketing, Creative, Technology, and Customer Service teams.
• Strong analytical mindset with the ability to translate business requirements into effective operational solutions.

Competencies & Attributes

• Passionate Learner – Continuously seeks new knowledge, embraces feedback, and applies learning to improve results and processes.
• Flexible & Agile Adapter – Thrives in a changing environment, remains calm under pressure, and adapts quickly to shifting priorities.
• Talent Builder – Shares knowledge, supports team development, and contributes to an inclusive and collaborative culture.
• Effective Communicator – Clearly articulates ideas, facilitates alignment across stakeholders, and communicates proactively.
• Team Builder – Builds strong relationships, collaborates effectively, and values diverse perspectives.
• Customer Focused Partner – Uses customer insights and feedback to improve experiences and drive customer-centric decisions.
• Strategic Thinker – Identifies opportunities for business improvement and contributes ideas that enhance performance and scalability.
• Big Picture Thinker – Understands how promotional decisions impact customers, teams, and overall business objectives.
• Results Driver – Demonstrates accountability, prioritizes effectively, and consistently delivers high-quality outcomes.
• Problem Solver & Decision Maker – Uses data, business judgment, and operational knowledge to resolve issues and improve processes.

Working Conditions & Physical Requirements

This will be a hybrid role required to be onsite at the corporate office on specified days. The work environment generally involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lit, heated, and ventilated.

The work is sedentary. Typically, the employee may sit comfortably to perform the work. However, there may be some walking, standing, bending, and occasional lifting or carrying of office equipment and materials.

Benefits

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in-house salon with complimentary services and a varied selection of food options at our corporate campus. Also featured at our corporate campus is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!