Marketing Manager - Generalist

Hybrid – Opportunity to work from a Corporate office in Rockville Centre NY, Long Beach, CA or Austin TX

About Us

AI Fire is a growing leader in the fire protection and life safety industry. The company has two divisions Academy Fire a national service provider supporting multi-location, regional/national customers’ fire protection needs via subcontracted vendors and its sister company Impact Fire serving local customers via trained and licensed technicians across its 50+ offices across the country. We're an acquisitive company, actively integrating new businesses into our platform, which means our marketing needs are as dynamic as our growth strategy. We're looking for a versatile, self-directed marketer who thrives on variety and wants real ownership over how our brand shows up internally and externally.

The Role

We need a marketing "athlete", someone who can run point on everything from managing our outside digital marketing agency to supporting local office event sponsorships to leading internal communications during acquisitions. This is not a role for someone who wants a narrow lane. You'll wear a lot of hats, move between strategic and tactical work in the same day, and build the marketing function's presence across a decentralized, multi-location organization.

You'll thrive in this role if you're comfortable with ambiguity, enjoy being the go-to person for "who handles this?", and get energy from juggling multiple workstreams without needing heavy oversight.

What You'll Do

Agency & Digital Management

• Serve as the primary point of contact for our third-party digital marketing firm, setting priorities, reviewing deliverables, and holding the agency accountable to performance goals
• Manage and monitor social media content, primarily LinkedIn, ensuring alignment with content developed for the company blog, e-guides, and other marketing materials
• Own the strategy and content direction for company websites, coordinating updates and improvements with the agency and internal stakeholders

Field & Local Office Support

• Support marketing efforts across our 50+ local district offices, including local event sponsorships, community involvement, and corporate sponsorship coordination
• Serve as a marketing resource for district leadership who need collateral, guidance, or execution support

Tradeshows, Job Fairs & Events

• Plan and coordinate participation in industry tradeshows, including logistics, booth materials, signage, and promotional strategy
• Support the HR and Recruiting team with any marketing collateral needed for job fairs and hiring events

Internal Communications

• Draft internal company communications, keeping employees informed and engaged across a growing, multi-location workforce in partnership with HR and Executive team
• Develop communication plans for major company announcements, initiatives, and changes

M&A / Acquisition-Related Marketing

• Lead rebranding efforts for newly acquired companies, including signage, website integration, collateral updates, and brand transition communications
• Partner with the M&A Integration team to build communication plans (internal and external) for new acquisitions
• Help newly acquired employees and customers understand and adjust to the Impact Fire brand

General Marketing Ownership

• Manage marketing collateral, branding consistency, and messaging across the organization
• Take on ad hoc marketing projects and initiatives as they arise. This role will evolve as the company grows

What You Bring

• 5 -10 years of marketing experience, ideally in a generalist or small-team environment where you owned multiple functions
• Comfort managing outside agencies/vendors and holding them accountable to deliverables and timelines
• Experience with website management/oversight (you don't need to code, but you should be comfortable directing web strategy and content)
• Event and/or tradeshow planning experience
• Internal communications experience — you know how to write for and engage employees, not just customers
• A track record of working independently, prioritizing competing demands, and executing without a lot of hand holding
• Experience in a multi-location, decentralized, or field-services business is a strong plus
• Experience with M&A-related rebranding or integration communications is a strong plus (but not required, we'll teach you our process)
• Strong writing and project management skills
• A "no task too small, no project too big" mentality

Why Join Us

• A chance to build and shape the marketing function at a company in active growth mode
• Broad exposure across brand, digital, events, internal comms, and M&A ideal for someone who wants to grow their scope over time
• Direct visibility with leadership and a real seat at the table as the company scales

Compensation

• Base Salary - $90,000 to $120,000 
• Bonus - 10% to 15%