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Purpose Brands

Senior Software Engineer, Firmware

111 Weir Dr, Woodbury, MN 55125

Full-time · $140k–$155k (as posted)

First seen by offpeak October 8, 2026

See your drive time Apply on Purpose Brands's site

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, is seeking a Senior Software Engineer, Firmware to join our team. This is a great position for someone who is looking to expand their career and join a company with a fun, fast-paced, and inspirational culture.

Purpose Brands is looking for a Senior Software Engineer to join our Edge Engineering team. In this role you will own, design, create, and maintain our connected fleet of devices. This includes our access control system (Anytime Fitness) and our connected studio experience (Orangetheory Fitness).

Our systems combine custom ICs, bespoke vendor hardware, and off-the-shelf components that bring our 7000+ studios to life for our millions of global members. An ideal candidate will have a baseline of embedded engineering experience in addition to familiarity with a connected system (mobile, backend, or other very extensive hardware experience).


 

Purpose/Impact: Duties & Essential Functions


Firmware + Integration Responsibilities (60% of time)


Hardware Responsibilities (20% of time)


Cross-Team Collaboration (20% of time)


Strengths and Background


Required Qualifications and Experience


Nice-to-have - Extensive Hardware


Nice-to-have - Extensive Backend


Nice-to-have - Mobile


Things that would excite us about you

Salary Range: $140k-155k


 

What’s in it for you?

We offer a competitive salary along with exceptional benefits such as:



WORK SCHEDULE
Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:


DIVERSITY, EQUITY, AND INCLUSION STATEMENT
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.


EEO STATEMENT
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.


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